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OS/2 Shareware BBS: 16 Announce
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1995-12-12
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IBM announces preload agreements in Eastern Europe
AUSTIN, Texas, December 11, 1995...IBM Central Europe and
Russia (CER) has announced that four PC manufacturers in Russia
and Poland have signed OS/2* Warp preload contracts. Three of
the top five Russian manufacturers, R-Style Computers, Stins
Coman Corporation and Formoza, and Vobis Microcomputer of Poland
all made preload announcements within the last month.
"We are pleased with the overwhelming success of OS/2 Warp
in Eastern Europe," said Dan Lautenbach, IBM vice president,
Emerging Markets and OEM Sales. "These companies account for a
significant portion of the Russian operating system market. In
addition, Vobis Microcomputer in Poland adds to the worldwide
momentum of OS/2 Warp."
R-Style Computers
R-Style Computers has committed to make the English-language
version of OS/2 Warp available as a preload on at least 95
percent of the company's hardware, and will begin using the
Russian-language version when it is available. "We believe that
OS/2 Warp is worthy of being introduced to a greater number of
users," said Valery Schukin, R-Style Computers commercial
director.
IBM and R-Style will participate in joint marketing
activities, and IBM will provide R-Style specialists with
technical training. The company shipped 24,000 PCs in 1994 and
expects more than 40,000 shipments in 1995. R-Style estimates
that the addition of OS/2 Warp will boost 1996 sales figures by
7-10 percent.
Stins Coman Corporation
Stins Coman will begin preloading Russian-language OS/2 Warp
on 30 percent of the company's products in December. The demand
for OS/2 from corporate customers and the public sector strongly
influenced Stins Coman's decision to preload OS/2 Warp, said the
company's president, Sergey Anisimov. "This announcement
continues to build on the momentum OS/2 Warp is gaining in the
Russian market," said Peter Perregaard, IBM software sales
director for Europe, the Middle East and Africa (EMEA). "IBM and
OS/2 Warp have the superior technology and the superior strategy
that is so important to the customer today."
Stins Coman is also launching an advertising campaign
highlighting the availability of Stins Coman computers preloaded
with OS/2 Warp. The Stins Coman Corporation anticipates PC sales
of $26 million in 1995 and has a target of $45-50 million in
1996.
Formoza
Formoza, the second largest Russian OEM, plans to preload
14,400 machines with Russian-language PC DOS in the next 12
months and 12,000 machines with OS/2 Warp, including 2,400
machines with the OS/2 Warp Connect English-language version.
The company shipped approximately 20,000 PCs in 1994 and expects
shipments of 50,000 by the end of this year.
Vobis Microcomputer
Half of all Vobis 486 and Pentium class computers will be
preinstalled with the Polish version of OS/2 Warp. "Vobis
consistently aims to offer state-of-the-art systems that are
tailored to the needs of our customers" said Danusz
Pietraszkiewicz, Vobis Microcomputer country manager. "Beyond
doubt, many of our customers find OS/2 to be their preferred
operating system, so the number of OS/2 users is rapidly
growing."
The company shipped 8,000 PCs in 1994 and expects to ship
double that in 1995. Vobis is also the largest computer retailer
in Poland, with 18 retail outlets.
OS/2 Warp has earned 23 awards since its release last year,
including InfoWorld Readers' Choice Product of the Year, PC
Magazine #1 for User Satisfaction, PC World Product of the Year,
Byte Readers' Choice Software Product of the Year and the Best
Operating System of the Year at the UK Computing Awards for
Excellence. OS/2 has won 70 industry awards since December,
1992.
There are more than ten million OS/2 users worldwide. Over
four million copies of OS/2 Warp have been sold since November
1994. In 1995, more than 125 software developers have announced
plans to offer new native OS/2 applications, adding to the 2,500
OS/2 applications already on the market.
IBM news releases are available on the Internet, via the IBM Home
Page at http://www.ibm.com. The IBM Fax Information Service allows you
to receive facsimiles of prior IBM product press releases. Dial
1-800-IBM-4FAX and enter "99" at the voice menu.
* Indicates trademark or registered trademark of International
Business Machines Corp.