Transcription: In this segment, we're going to talk about using color effectively. That's really a two-phase process. The first step is in thinking about what colors work for your website. We've all been to websites where people have chosen god-awful color combinations that make us wince, and we've been to other sites that were very pleasantly colored. We liked everything, everything went together, the colors that were chosen matched the tone and content of the site. And that's really your goal. You want to make sure your text is legible in the color you've chosen, that it's compatible with the colors in you ...