Transcription: In this segment, we're going to discuss the use of text in your web pages. While it's easy to take text for granted, text is a very important aspect of your web page because it conveys your message. It tells a story, it describes your products, it tells people what to do if you want them to fill out a form or purchase a product or give you their opinion of something. So it's very important from an instructional standpoint. Text can inform, it can educate, it can persuade. and hopefully yours does all three. Text is so important in your web page that it's really worth the time to make sure that ...