[LETTER INTRODUCING NEW SALESPERSON] General rules: * Explain the qualifications and experience of the salesperson. * Express confidence in him or her.«PG» COMPANY ADDRESS CITY, STATE ZIP Date NameCompanyAddressCity, State Zip Dear , We are pleased to announce that [John Smith of ourclassified advertising department] will be your new salesrepresentative. [Mr. Smith, recently of the Sacramento (Calif.) Bee,has a broad range of experience in display, classified andco-op advertising. He is especially well-qualified to helpyou develop cost-effective advertising campaigns that willget results.] We consider [Mr. Smith] a valuable addition to oursales staff and he will be able to help make youradvertising instrumental in your business' continued growthand success. Sincerely, NameTitle
