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Text File  |  1987-08-31  |  929b  |  3 lines

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  2.                 [INACTIVE ACCOUNT SALES LETTER]   General rules:      * Tell recipient that any past business has been       appreciated.     * Affirm you are interested in regaining the account.     * Ask why the company stopped doing business with you.«PG»                            COMPANY                            ADDRESS                        CITY, STATE ZIP    Date   NameCompanyAddressCity, State Zip Dear          ,      We have missed you!      This is just a short note to let you know we've missedyour business.  We haven't had an order from you since[March] and are concerned because we very much want to keepyour business.      Will you please let me know personally why you havestopped placing orders with us? I would appreciate it verymuch.      Enclosed is a self-addressed, stamped envelope foryour frank comments.      Thank you. Sincerely,   NameTitle
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