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1987-08-31
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46 lines
[LETTER INTRODUCING NEW SALESPERSON]
ì
General rules:
* Explain the qualifications and experience of the
salesperson.
* Express confidence in him or her.
.paè COMPANY
ADDRESS
CITY, STATE ZIP
Date
Name
Company
Address
City, State Zip
Dear ,
We are pleased to announce that [John Smith of ourì
classified advertising department] will be your new salesì
representative.
[Mr. Smith, recently of the Sacramento (Calif.) Bee,ì
has a broad range of experience in display, classified andì
co-op advertising. He is especially well-qualified to helpì
you develop cost-effective advertising campaigns that willì
get results.]
We consider [Mr. Smith] a valuable addition to ourì
sales staff and he will be able to help make yourì
advertising instrumental in your business' continued growthì
and success.
Sincerely,
Name
Title