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Text File  |  1987-08-31  |  1KB  |  49 lines
  1.              [LETTER INTRODUCING NEW SALESPERSON]
  2.  
  3.  
  4.  
  5. General rules:
  6.  
  7.           * Explain the qualifications and experience of the
  8.             salesperson.
  9.           * Express confidence in him or her.
  10. 
  11.                             COMPANY
  12.                             ADDRESS
  13.                         CITY, STATE ZIP
  14.  
  15.  
  16.  
  17. Date
  18.  
  19.  
  20.  
  21. Name
  22. Company
  23. Address
  24. City, State Zip
  25.  
  26. Dear          ,
  27.  
  28.      We are pleased to announce that [John Smith of our
  29. classified advertising department] will be your new sales
  30. representative.
  31.  
  32.      [Mr. Smith, recently of the Sacramento (Calif.) Bee,
  33. has a broad range of experience in display, classified and
  34. co-op advertising. He is especially well-qualified to help
  35. you develop cost-effective advertising campaigns that will
  36. get results.]
  37.  
  38.      We consider [Mr. Smith] a valuable addition to our
  39. sales staff and he will be able to help make your
  40. advertising instrumental in your business' continued growth
  41. and success.
  42.  
  43. Sincerely,
  44.  
  45.  
  46.  
  47. Name
  48. Title
  49.