Transcription: Welcome to Managing Customers for Profits, an interactive case study in which you'll play the role of a top executive at 2PAC, a manufacturer of industrial tube packaging. In that role, you'll make the marketing decisions that will determine the company's success or failure. Managing Customers for Profits is the second in a series of interactive case studies that are designed to help you take the next step in deepening your understanding of important management topics. That next step consists of transforming your intellectual intellectual understanding into operational understanding. You can t ...
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