Transcription: Do the plaintiffs aim, and I quote, nearly all their advertising at children? Lots of fun. Lots of fun for everyone. For everyone. Advertisers like McDonald's are very aware of Pesta Power. Pesta Power is, as any parent will know, is the ability children have to pester them for something that they want and they can exert a tremendous amount of influence and this has been recognised by marketeers. In particular, McDonald's give away gifts and collectible items with many of their meals, particularly happy meals which are targeted towards younger children. And of course if you want to collect the ...
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