ocr: The goal of an argument is the purpose behind it. What change in thought or action is hoped for?Ifan arguments claim [see claim] is the point being made,the goal is - the motivation for making that point. Consider this ad,for example.It claims that a Volkswagen is "moneyin the bank" thatyou can save money with this car- -butthe ad's goal is to get youto spend moneyand buythe car.
