ocr: Location, format, and audience make up the immediate context for an argument. But context also has a broader focus- -the larger culturaland historical stuff around an argument. Who you are (your age,your gender, your ethnicity, how much money you make, and SO on);who your audience is; and your shared cultural experience, references, or expectations all inform how an argument is shaped. This cartoon, for example, - - wouldn'tmake sense to you unless you're familiar with two levels of context- -first, the Aesop fable about the tortoise and the hare, and second, the Teenage Mutant Ninja Turtles,a ...