ocr: The audience [see audience)- -who you want to reach-can change an argument's content. You probably wouldn't - make the same kind of argument to I kids as you would to a groupof doctors. Your language,the format, your delivery- - - - -all ofthese might change depending on who you're trying to reach. Otherwise you might not gettheir attention, you might not convince them, ort they might not even understand your point. You needi to know your audience, and you needt to shape your argument to fit your audience.
