ocr: This magazine feature evaluates clothes and style as good or bad;it makes claims of value.In order to be convinced bythe claims,you have to(1)accept - the assumption that celebrities' outfits matter, (2)agree that the magazine's criteria for judging fashion are valid, and (3)agree that - itreallyjudgedthe celebrities according tothe criteria. Claims of value generally work this way- ifthe audience does not agree with the arguerthat something should be judged, thatt the criteria for judgment are valid,or thatthe criteria were correctly applied, then the argument iS not convincing.