Labels:hakham | sky | web site OCR: Have you ever had an argument with someone who disagreed with every one of your points, even the ones you knew were sound? Frustrating isn't it? Argument colla borative activity (in the sense that two or more people participate), so openly acknowledging your audience poob points -and, perhaps, some of your own weak points an important part of fair, productive argument [see Rogerian argument] So too IS anticipating and then answering possible objection before your audience has even voiced it- -that shows that you have thought about a variety of perspe ctives on the issue Beginning your argument by recognizing your audience frame of reference before trying to shift their perspective can also be effective [see framing] This DHL advertisement anticipates its audience c frustrations with shippi ...