Labels:beeper | reckoner | sky | window OCR: This product's pac kaging acknowledges the frame of reference 0 its target audience- -like their audience the makers of the product think it's important that butter substitutes taste like butter [see framing] The pac ckaging anticipates possible objection to butter substitutes, suggesting that people who want their butter substitute to still I taste like butter will try this product and say, can't believe it's not butter!' click to close
