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Portable Network Graphic  |  2005-02-25  |  28KB  |  386x318  |  8-bit (31 colors)
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OCR: Have you ever had an argument with someone who disagreed with every one of your points, even the ones you knew were sound? Frustrating, isn't it? Argument S collaborative activity (in the sense that two or more people participate) so openly acknowledging your audience poob points. -and, perhaps, some of your own weak points ar important part of fair productive argument [see Rogerian argument] So too anticipating and then answering possible objection before your audience has even voiced it-that shows that you have thought about r variety 0 perspectives on the issue Beginning your argument by recognizing your audience frame of reference before trying to shift their perspective can also be effective [see framing] This DHL advertisement anticipates its audience frustrations with shipping compa ...