Labels:reckoner | sky | vegetarianism OCR: The audience [see audience] who you want to reach- can change an argument's content. You probably wouldn't make the same kind of argument to kids as you would to group doctors Your languag a the format, your delivery all of these might change depending on who you're trying to reach. Otherwise you might not get their attention, you might not convince them, or they might not even understand your point. You need to know your audience and you need to shape your argument to fit your audience language
