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68000_reviews.txt
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1993-08-18
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****These are selected reviews of 68000. All reviews are presented in
their entirety exactly as they appeared in the corresponding publications****
68000: Technocolor. When the repetitive clicks and blastings of
hardcore industrial soundworks lose their metallurgic glamour, turn to
this saccharine sweet melange of synthesized glory. Maxing at 134 BPM,
68000's Technocolor feels much like a viable hybrid of Front 242 and
Manufacture...but somehow bleeding a vein distinctly their own. "I/O,"
with its its vaguely Kraftwerkian undertones, evokes a machine-derived
menace, a ball peen hammering in which you'd swear cognizant machines plot
humanity's downfall, all while maintaining a semblance of danceability.
By the time you absorb "Technohead," your own head will spin with its
dense, intricate backbeats, murky vocoders, and frolicking arpeggios.
Torquing down the drum machine for "Funky Twisted Sound," 68000 weaves a
less than subtle, but still moving, piece of electronic candy; later, the
bonus remixes up the tempo of earlier--and perfectly lovely--offerings.
Prime listening for suede-and vinyl-wearing cyberpunks; black leather
techno-heavies might find this stuff too clean and shiny for their
tastes.--David Sears, Option Magazine, July/August 1993.
From Pulse Soniq Records (a division of Silent) comes 68000's
Technocolor (and companion "Mind Machine" single) and Drome's Anachronism.
Of the two, Jeremy Wells and 68000 is closer to mainstream accessibility,
and will probably be played in the clubs.
68000 will probably be called a techno band, but their approach to this
genre is compositional instead of cliched, more interested in
communicating mindless fun than in being trendy. As a result, pieces such
as "Technohead (Down in It)" are more appropriately regarded as
techno-derived. It is more subtle with its polyrhythms and not nearly as
aggressive as its namesake would imply. "I/O," a piece in several
movements, employs spacey sounds which are connected by mutually inherent
rhythms. The single features four mixes of "Mind Machine," ranging from
Kraftwerkian (circa. Computer Love) to new beat.--Michael C. Mahan,
Alternative Press, June 1993
Take a 130+ bpm Jones, cut it with heavy Kraftwerk damage and you have
a rough draft of Portland's 68000. Jeremy Wells (Mr. 68000) is a man
machine of considerable depth. Ninety-nine percent of the current techno
explosion is paint by beats product, forgettable by design. Wells beats
these odds by putting himself into the mix.
The Clash once dreamed "If Music Could Talk," while instrumental bands
from the Ventures to Pell Mell have been proving it can for years. Like
Kraftwerk before them, 68000 break through the perceived sterility of
synthesizers and drum machine to create a rich assortment of melodic
statements. "Technohead," "Data Cloud 9" and "Juno Echo" are liquid
music, working head, body or feet as the listener sees fit.
Despite its name, TechnoColor is not just a techno record, nor is it
faux Kraftwerk. It is a combination of these and many other elements, but
most importantly TechnoColor returns what has been missing from electronic
music for too long: A little bit of soul.--Greg Barbrick, The Rocket,
January 1993.
Three different songs are contained on one vinyl disc. They are
"Xpansion," "Data Cloud 9," and "The Universe is Round." All three are
excellent. The rhythms vary from synthy tones to pulsating, gyrating and
crashing tracks.--4 1/2 star rating from Adria Friedman (StreetSound
reporter) on the Xpansion EP.
Imagine Jan Hammer crashing into Jam and Spoon on the autobahn--clearly
a catastrophe for creativity. A pulsating rhythm track, the A side
(Xpansion 142 BPM), that builds up to a boiling point at around 200BPMs.
On the flipside, "Data Cloud 9," (136BPM) exerts a more alluring sense of
reality with melodious key riffs and insatiable synth tones. No trendy
samples here, but a swell for free flowing ingenuity.--DJ's in Sync review
in the June issue of US Rave.
Back on the continent, with an upcoming release from EinProdukt*, a
label from Portland, Oregon, who offer "Technoindustrial-Synth for the
Sagacious Listener". They have a 12" on the way called "Vivid" by 68000,
which can be described as a powerful fusion of industrial dance and techno
house. This type of combination is rarely attempted, yet the results make
a lot of sense, especially when you compare the instrumentations of such
acts as Frontline Assembly, Front 242 and Bigod 20, with the high voltage
power keyboarding of all the latest and most au courant techno tracks!
68000 has done a fine job of this, and their debut platter should be able
to cross a lot of formats and move a lot of feet in the process!--Review
in November 1991 issue of DiscoText. *EinProdukt was 68000 first label
previous to being on Pulse Soniq/Silent.
In an April 1993 Keyboard Magazine article on techno music, the
Technocolor album was recommended in a selected discography.
68000 is on Sin Magazine's recommended top 10 list.
=============================================================
68000 is published by Pulse Soniq/Silent Records, 101 Townsend, Suite 206,
San Francisco, CA 94105. 415-957-1320.
For direct artist contact: "jw68000@netcom.com" or PO Box 19142, Portland,
OR 97280.