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<div class="left_inner_box_heading"><h1>Xplain Offers Companies Turnkey Pavilions at Apple Expo Paris</h1></div>
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<p>XPLAIN OFFERS U.S. COMPANIES TURNKEY PAVILION PACKAGES AT APPLE EXPO PARIS<br />
-- Both Xplain pavilions return to Apple Expo Paris 2003<br />
-- MacTech Central: The Technical Products Showcase<br />
-- "International Pavilion" to help developers expand in European market</p>
<p>WESTLAKE VILLAGE, CA -- August 4, 2003 -- Xplain Corporation, the leader in<br />
pavilion management, announced today they'll offer turnkey station packages<br />
to U.S. based companies, in market-focused pavilions at Apple Expo, in<br />
Paris (16-20 September, 2003). MacTech Central and the International<br />
Pavilion will bring to the Paris show both technical tools as well as help<br />
introduce many international publishers to the European market.</p>
<p>Apple Expo, Europe's premier Macintosh event, celebrating it's 20th year,<br />
takes place from September 16 - 20, 2003, and will be held at the Porte De<br />
Versailles in Paris. See (<a href="http://www.apple-expo.com/" title="http://www.apple-expo.com/">http://www.apple-expo.com/</a>) for more information<br />
on attending.</p>
<p>Special Interest Pavilions, including Xplain's long running MacTech<br />
Central(sm), have featured both up-and-coming companies, as well as<br />
showcased technologies. These pavilions provide exhibiting companies with<br />
an affordable and turnkey method to reach their target audiences<br />
face-to-face without requiring a large staff or display. In turn, attendees<br />
with particular interests can experience first-hand the very latest<br />
Macintosh technology for specific market segments in a cohesive setting.</p>
<p>MacTech Central, sponsored by MacTech Magazine, the journal of Macintosh<br />
technology and development, is the premiere place for all technical<br />
products including programming and development, web development, network<br />
administrator tools and services, enterprise, networking, and other related<br />
developer and technical products.</p>
<p>The International Pavilion is designed for companies based outside Europe<br />
who would like to make their entry into the European market. Exhibitors<br />
will not only be able to talk with attendees, but take part in special<br />
events with local distributors, and related companies, all with the purpose<br />
of bringing their products to Europe.</p>
<p>Both pavilions, priced competitively at $1995 for a pod, exhibitors are<br />
provided a completely turnkey package. For more information and details,<br />
see <a href="http://www.xplain.com/appleexpo/" title="http://www.xplain.com/appleexpo/">http://www.xplain.com/appleexpo/</a></p>
<p>"Apple Expo is Europe's premier Macintosh event. Last year's introduction<br />
to this marketplace was such a fabulous success for our exhibitors, it was<br />
obvious we had to do it again. We're proud to offer affordable exhibit<br />
packages enabling US companies to expand their market share into Europe,"<br />
said Neil Ticktin, CEO of Xplain Corporation. "With a mission focused on<br />
serving these specific purposes, these pavilions will continue our track<br />
record of focused pavilions."</p>
<p>About MacTech Magazine</p>
<p>Established in 1984, MacTech Magazine is the only monthly magazine focused<br />
on Macintosh technology and development. Distributed in 64 countries,<br />
MacTech is read by tens of thousands of programmers, solution providers,<br />
and people everywhere that want to understand what's under the hood of<br />
Macintosh. In addition to the premier news and information vehicle for web,<br />
networking and content coverage, MacTech continues to include several<br />
regular columns, industry news, conference reports, product reviews, a<br />
broad range of languages and environments, the latest in shortcuts and<br />
insider secrets, advertisements specifically for Macintosh techies. Full<br />
source code listings available on the World Wide Web, disk, and CD-ROM. See<br />
for more information.</p>
<p>About Xplain Corporation</p>
<p>Xplain Corporation has three divisions -- publishing, mail order and custom<br />
services. The publishing division includes MacTech(r) Magazine, and THINK<br />
Reference(tm). The mail order division operates DevDepot(r) and RadGad(sm).<br />
Custom Services provides turnkey production services for publishers, and<br />
tradeshow services including turnkey pavilions and on-site management.<br />
Founded in 1984, the company has its offices in Westlake Village, CA. See<br />
<a href="http://www.xplain.com" title="http://www.xplain.com">http://www.xplain.com</a> for more information.</p>
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MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.
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