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<div class="left_inner_box_heading"><h1>Windows Media 9 Series Encoding Support for Macintosh</h1></div>
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<p>Telestream Unveils Industry's First Windows Media 9 Series Encoding Support<br />
for Macintosh<br />
Mac users can now export Windows Media files directly from any<br />
QuickTime-based application</p>
<p>Amsterdam, Netherlands - IBC Show - September 10, 2004 - Telestream, the<br />
world's leading provider of universal media access solutions, today<br />
announced the industry's first support for exporting or importing files in<br />
the Microsoft Windows Media format on Mac OS X platforms. Telestream's new<br />
support capabilities for Windows Media on the Mac enable users to create<br />
files in standard and high definition using Windows Media in either stereo<br />
or 5.1, directly on their Macs. The Telestream solution for Windows Media<br />
supports any QuickTime-based application, including Final Cut Pro, iMovie,<br />
and QuickTime Player. </p>
<p>With this offering, Telestream recognizes the unique strengths of two<br />
industry leaders. Apple QuickTime-based applications have become an<br />
industry standard for content creation and editing. Microsoft Windows Media<br />
9 Series is becoming an industry-standard for efficient media transport.<br />
Telestream's new support capability for Windows Media on the Mac bridges<br />
this important gap for professional users.</p>
<p>Until now it has been cumbersome for Mac users to create files in Windows<br />
Media. The process has required exporting the file, moving it to a PC, and<br />
then encoding it into Windows Media using another software application. By<br />
exporting and encoding right on the Mac, users save time and the hassle of<br />
working with multiple systems and software packages.</p>
<p>"Telestream's innovative solution now enables the large base of Mac users<br />
in the content creation world to create files using Windows Media directly<br />
on their own platform," said Steve Sklepowich, group manager in the Windows<br />
Digital Media Division at Microsoft Corp. "Telestream has a history of<br />
providing industry-leading solutions for media workflows that require<br />
encoding, and its new solution will have broad market appeal."</p>
<p>Telestream's new support capabilities for Windows Media on the Mac<br />
component enables users to conveniently select Windows Media 7, 8, or 9<br />
Series from the list of available formats in the Export function of any<br />
QuickTime-based application. Users can either set the desired format<br />
parameters, or choose a Windows Media format profile which was previously<br />
saved.</p>
<p>"We're excited to bring to market a product which will be an important tool<br />
for the universe of content creators using the Macintosh platform. This<br />
new support offering for Windows Media on the Mac provides Telestream with<br />
an entry point into this important community," said Dan Castles, president<br />
and CEO of Telestream. "In addition to its broad adoption on the Web, the<br />
Windows Media 9 Series format is increasingly being requested as the<br />
transport format of choice by broadcasters and other media companies. Our<br />
support for Windows Media on the Mac is a key step in our quest to enable<br />
universal media access for more users and platforms."</p>
<p>Telestream's new support capabilities also allow Mac users to import<br />
Windows Media files for editing or simply playing in their QuickTime<br />
Players. As the Windows Media 9 Series format continues to be utilized as<br />
an efficient format for media transport over IP networks, the ability to<br />
import and edit or play those files in QuickTime-based applications becomes<br />
more appealing.</p>
<p>Telestream's new support capabilities for Windows Media on the Mac include<br />
Windows Media versions 7, 8 and 9 Series. A standard version supports<br />
standard-definition resolutions, and a pro HD version adds support for high<br />
definition, two-pass encoding and 5.1 channel audio. Both versions will be<br />
available for commercial release in Q4-2004 via online fulfillment at:<br />
(<a href="http://www.wm4mac.com" title="www.wm4mac.com">www.wm4mac.com</a>)www.wm4mac.com. Pricing starts at under US$100.</p>
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