jQuery.extend(Drupal.settings, {"basePath":"\/","CTools":{"pageId":"page-857bf55a37c4a8b96ed8f686fe30607b"},"googleanalytics":{"trackOutgoing":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|avi|csv|doc|exe|flv|gif|gz|jpe?g|js|mp(3|4|e?g)|mov|pdf|phps|png|ppt|rar|sit|tar|torrent|txt|wma|wmv|xls|xml|zip"},"lightbox2":{"rtl":0,"file_path":"\/(\\w\\w\/)sites\/default\/files","default_image":"\/sites\/all\/modules\/lightbox2\/images\/brokenimage.jpg","border_size":"2","font_color":"000","box_color":"fff","top_position":"","overlay_opacity":"0.6","overlay_color":"000","disable_close_click":1,"resize_sequence":"0","resize_speed":100,"fade_in_speed":100,"slide_down_speed":100,"use_alt_layout":0,"disable_resize":0,"disable_zoom":0,"force_show_nav":0,"loop_items":1,"node_link_text":"","node_link_target":0,"image_count":"Image !current of !total","video_count":"Video !current of !total","page_count":"Page !current of !total","lite_press_x_close":"press \x3ca href=\"#\" onclick=\"hideLightbox(); return FALSE;\"\x3e\x3ckbd\x3ex\x3c\/kbd\x3e\x3c\/a\x3e to close","download_link_text":"","enable_login":false,"enable_contact":false,"keys_close":"c x 27","keys_previous":"p 37","keys_next":"n 39","keys_zoom":"z","keys_play_pause":"32","display_image_size":"","image_node_sizes":"()","trigger_lightbox_classes":"","trigger_lightbox_group_classes":"","trigger_slideshow_classes":"","trigger_lightframe_classes":"","trigger_lightframe_group_classes":"","custom_class_handler":0,"custom_trigger_classes":"","disable_for_gallery_lists":true,"disable_for_acidfree_gallery_lists":true,"enable_acidfree_videos":true,"slideshow_interval":5000,"slideshow_automatic_start":true,"slideshow_automatic_exit":true,"show_play_pause":true,"pause_on_next_click":false,"pause_on_previous_click":true,"loop_slides":false,"iframe_width":"600","iframe_height":"400","iframe_border":0,"enable_video":0},"thickbox":{"close":"Close","next":"Next \x3e","prev":"\x3c Prev","esc_key":"or Esc Key","next_close":"Next \/ Close on last","image_count":"Image !current of !total"}});
<p>The global mobile apps economy is set to be worth $17.5billion by 2012, according to an independent report commissioned by GetJar (<a href="http://www.getjar.com/" title="http://www.getjar.com/">http://www.getjar.com/</a>), the world’s second largest app store. </p>
<p>Mobile app downloads across all types of handset are also expected to increase from over seven billion downloads in 2009 to almost 50 billion in 2012 -- a year-on-year growth rate of 92%.<br />
This would mean that the value of apps sold would be greater than the value of CDs sold in 2012 ($13.83 billion).</p>
<p>To understand the potential of the “global mobile apps economy,” GetJar commissioned independent consulting firm Chetan Sharma Consulting to lift the lid on the rapidly expanding global apps market. The aim of the project was to analyze the potential and real value of the mobile apps market worldwide, using first hand data.</p>
<p>It is clear that by 2012, off-deck paid-for apps will be the biggest revenue generator, accounting for almost 50 per cent of all apps revenue. By comparison, in 2009, on-deck apps available from mobile operators accounted for over 60% of all apps revenue, but this will fall significantly to just under 23% by 2012.</p>
<p>The study outlines opportunities for both high end smart phones (such as the iPhone) and feature phones. In 2009, 90% of handsets in use worldwide were so-called feature phones, while smart phones and data cards accounted for the remaining 10% of the market. In some regions such as North America, uptake of smart phones was much higher (over 20%) than other regions (3% in Middle East/Africa). </p>
<p>Apps economies are evolving differently worldwide, suggesting a need for greater focus on developing different apps business models -- as opposed to a “one size fits all” approach. For instance, the average app selling price (ASP) in North America was $1.09, significantly higher compared to ASPs in developing markets such as South America ($0.20) and Asia ($0.10). At the same time, post 2012, app downloads in developing regions such as Asia may eventually exceed those in Western regions although monetization of these downloads will require different business models (advertising, virtual currency) than those seen in developed markets.</p>
<p>The revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5billion in 2012, while in North America the figure will rise from around $2.1 billion to around $6.7billion in 2012. Currently apps are most popular in Asia, with the region accounting for 37% of global downloads in 2009. However, while Asia had the highest number of downloads, users in North America spent the most money on apps, accounting for over 50% of revenue.</p>
<p>Other findings from the research include:</p>
<p>° Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12% of the overall apps revenue. However, this share is expected to more than double to over 28% by 2012 -- given the high proportion of prepay users in developing markets.</p>
<p>° The battle of the app stores is well underway. In 2009 the number of app stores leapt from eight to 38, an increase of 375%. The number of app stores is expected to further increase in 2010.</p>
<p>° The price of mobile applications can vary from $0.99 to $999, however the average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years, although advertising revenue derived from apps is likely to stay relatively flat.</p>
<p>The model focused on apps consumption by five major regions: North America, Europe, South America, Asia, and Middle East and Africa.</p>
<div class="links"><ul class="links inline"><li class="comment_forbidden first last"><span><a href="/user/login?destination=comment%2Freply%2F101455%23comment-form">Login</a> or <a href="/user/register?destination=comment%2Freply%2F101455%23comment-form">register</a> to post comments</span></li>
</ul></div>
</div>
<div class="left_inner_box_bottom"> </div>
</div>
<!--[if !IE]> End left box inner page <![endif]--></div>
<!--[if !IE]>End left content<![endif]--> <!--[if !IE]>Start right content<![endif]-->
<span class="field-content"><a href="http://forums.applecentral.com/ubbthreads.php/topics/537782/Analyst_sees_iPad_killers_less#Post537782" target="_blank"> Analyst sees iPad killers le...</a></span>
</div>
</div>
<div class="views-row views-row-5 views-row-odd">
<div class="views-field-title">
<span class="field-content"><a href="http://forums.applecentral.com/ubbthreads.php/topics/537649/Small_business_accounting_soft#Post537649" target="_blank"> Small business accounting so...</a></span>
<span class="field-content">Introducing the App Hall of Fame!</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue. With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten. There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
<span class="field-content">Gobliiins Are Coming</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
</div>
</div>
<div class="views-row views-row-3 views-row-odd">
<div class="views-field-title">
<span class="field-content">myPhoneDesktop – Chrome to iPhone Extens...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
<span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
<span class="field-content">Get Your Roast Right With ‘Time To Roast...</span>
</div>
<div class="views-field-body">
<div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.
</div>
</div>
<div class="footer_bottom"></div>
</div>
<div id="bootom_foo_ter">All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by <a href="http://www.icreon.com">Icreon</a>.</div>
<div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location. Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
Here's a quick run down of the features on the new web site, which can be subtle.
<UL><LI>We're running regular raffles. If you want free stuff make sure to register. <a href="/register">It's easy and only takes a minute!</a>
<LI>Registering for the site allows you greater functionality.
<LI>The first few blocks are original content from MacTech (for geeks) and our sister web site, MacNews (for general users)
<LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation. Updated every 15 minutes.
<LI>Our Whitepapers, Screencasts, and Videos section give you insight into great products
<LI>The Community Search narrows your search to the most relevant of Apple related sites for better results
<LI>The forums give you a place to ask questions, and share your knowledge.
<LI>Our partners at MacUpdate, MacPrices.net and the Jobs Boards keep you up to date
<LI>Want to see all the news in one big list? Check out our new <a href="/firehose">Information Firehose</a>
<LI>And, don't forget the Apple Central area, and ads throughout the site. Advertisers are what make the site possible</UL>
We truly hope you <a href="/register">register</a> so that we can keep you up to date about new features as they are implemented. And, please use the BETA button in the top right to provide us any feedback, suggestions or bugs. We love to hear from you. </div>
<!--[if !IE]>End pop_up<![endif]-->
<!-- Google Analytics now handled by Google Analytics Module in drupal -->
<!--VISISTAT SNIPPET//-->
<script type="text/javascript">
var DID=13280;
var pcheck=(window.location.protocol == "https:") ? "https://sniff.visistat.com/live.js":"http://stats.visistat.com/live.js";