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<div class="left_inner_box_heading"><h1>Sony and Macromedia Bring Flash to PlayStation</h1></div>
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<p>SONY COMPUTER ENTERTAINMENT AND MACROMEDIA TO BRING MACROMEDIA FLASH PLAYER<br />
TO PLAYSTATION(r)2 USERS</p>
<p>Market-Leading Computer Entertainment System Will Now Access The Most<br />
Compelling Interactive Web Content</p>
<p>San Francisco, California -- May 16, 2001 -- Sony Computer Entertainment<br />
Inc. (SCEI) and Macromedia, Inc., (NASDAQ: MACR) today announced their<br />
partnership to bring the Macromedia Flash Player to the Sony<br />
PlayStation(r)2 computer entertainment system. Macromedia Flash Player is<br />
the standard for delivering high-impact Web experiences. The PlayStation 2<br />
computer entertainment system is set to revolutionize the home<br />
entertainment market, offering not only the best game titles, but a<br />
complete range of connected entertainment experiences in the emerging<br />
broadband era.</p>
<p>At the Electronic Entertainment Expo (E3) in Los Angeles this week, Sony<br />
will preview Macromedia Flash Player on PlayStation 2. This preview will<br />
focus on how the Macromedia Flash Player can provide rich, interactive Web<br />
experiences to Sony PlayStation 2 users.</p>
<p>"The Macromedia Flash Player is already installed in more than 96 percent<br />
of Web desktops and we are excited by the opportunity of extending this<br />
momentum to the Sony PlayStation 2," said Kevin Lynch, president of<br />
Macromedia products. "Bringing Macromedia Flash to as many Web-enabled<br />
devices as possible will ensure that developers can create high-impact,<br />
engaging content with an amazingly wide reach."</p>
<p>"PlayStation 2 is positioned to become the focal point of the consumer's<br />
living room Internet and entertainment experiences," said Ken Kutaragi, CEO<br />
of Sony Computer Entertainment Inc. "The Macromedia Flash Player is<br />
essential for delivering the interactive Web experience that consumers have<br />
come to expect. With support for Macromedia Flash Player, SCEI immediately<br />
gains more than 700,000 Macromedia Flash developers able to deliver Web<br />
content to PlayStation 2."</p>
<p>ABOUT MACROMEDIA FLASH<br />
Macromedia Flash 5 is the standard for producing high-impact Web<br />
experiences. Leading companies like Disney, Coca-Cola, and General Motors<br />
use Macromedia Flash to deliver engaging, branded experiences online. The<br />
broad penetration of the Macromedia Flash Player ensures developers can<br />
author content that can be immediately viewed by nearly every person<br />
online. Macromedia Flash Player, the most distributed software in the<br />
history of the Web, reaches more than 96 percent of Web desktops.<br />
Macromedia Flash is also bringing its unique user experiences to a wide<br />
variety of platforms and devices.</p>
<p>ABOUT SONY COMPUTER ENTERTAINMENT<br />
Recognized as the global leader and company responsible for the progression<br />
of consumer-based computer entertainment, Sony Computer Entertainment Inc.<br />
(SCEI) manufacturers, distributes and markets the PlayStation( game console<br />
and PlayStation(2 computer entertainment system. SCEI, along with its<br />
subsidiary divisions Sony Computer Entertainment America Inc. and Sony<br />
Computer Entertainment Europe Ltd., develops, publishes, markets and<br />
distributes software, and manages the third party licensing programs for<br />
these two platforms in the respective markets worldwide. Headquartered in<br />
Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business<br />
unit of Sony Group.</p>
<p>ABOUT MACROMEDIA<br />
Macromedia is passionate about what the Web can be. Its award-winning<br />
products empower designers and developers to efficiently create and deliver<br />
the most engaging experiences on the Web, and enable innovative Internet<br />
business applications. Headquartered in San Francisco, Macromedia (NASDAQ:<br />
MACR) has more than 1,600 employees worldwide and is available on the<br />
Internet at <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>.</p>
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