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<div class="left_inner_box_heading"><h1>reQall Launches the iPhone's First Memory Aid</h1></div>
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<p>reQall Launches the iPhone's First Memory Aid</p>
<p>Shake your iPhone to jog your memory reQall on the iPhone organizes your<br />
to-do list, appointments, shopping list and even visual reminders without<br />
typing</p>
<p>reQall (<a href="http://www.reQall.com" title="http://www.reQall.com">http://www.reQall.com</a>) released the first-ever memory aid<br />
specifically created for the iPhone and iPod Touch. reQall for the iPhone<br />
is available for free beginning Friday July 11th, exclusively from Apple's<br />
App Store (<a href="http://www.apple.com/iphone/appstore" title="http://www.apple.com/iphone/appstore">http://www.apple.com/iphone/appstore</a>). Based on pioneering<br />
research into memory prostheses from MIT's Media Lab, reQall enables you to<br />
simply say what you want to remember straight to your iPhone. Your voice<br />
reminders are immediately converted into text and delivered back to you at<br />
the right moment. reQall can remind you via text message, instant message,<br />
email, or as a calendar alert about what you need to do and when. And if<br />
you shake your iPhone, the patent-pending reQall Memory Jogger springs to<br />
action and identifies information designed to maximize memory<br />
reinforcement, helping you remember better.</p>
<p>reQall is also smart enough to recognize certain keywords. Say "buy" and<br />
reQall automatically adds that item to your shopping list. Say dates and<br />
times -- things like "remind me to use the travel certificates before May<br />
18" -- and a reminder is scheduled in your calendar; use a word like "meet"<br />
to automatically schedule a meeting. With reQall, you can even use your<br />
iPhone to remind your friends or family members by saying things like "ask<br />
Jenny to get the car washed." Jenny will immediately receive a reminder<br />
from you by text, email or instant message. You can also take pictures<br />
using your iPhone and store these within reQall, so you can remember things<br />
that you can't easily describe.</p>
<p>reQall's founders and advisors are Apple alumni. "As one of the first<br />
native applications for the iPhone, we wanted to create something that was<br />
relevant to every iPhone user. And in today's busy digital society, who<br />
doesn't need help remembering everything?" says Rao Machiraju, CEO of<br />
reQall. "reQall is simple but powerful and has been specifically designed<br />
for today's hectic lifestyles." "reQall has long been essential to my life,<br />
allowing me to remember without effort. But on the iPhone it has taken a<br />
whole new meaning. Combine the iPhone's elegance and large touch screen<br />
with reQall and the result is pure pleasure," added Don Norman, former VP<br />
of Advanced Technology at Apple and advisor to reQall.</p>
<p>About reQall</p>
<p>reQall is a venture-funded technology company with operations in the US and<br />
India. Behind reQall are some of the most respected individuals from the<br />
worlds of science, technology, and business. These include:</p>
<p>-- Gordon Bell: Microsoft's principal researcher in Silicon Valley and<br />
former VP of R&D at Digital;</p>
<p>-- Peter Cochrane: Former CTO and head of research at British Telecom;</p>
<p>-- Edward de Bono: the creative thinker who introduced the phrase 'lateral<br />
thinking' into our vocabulary;</p>
<p>-- Rao Machiraju: CEO and co-founder of reQall with over 20 years of<br />
experience including ten years at Apple as a Senior and Principal Scientist;</p>
<p>-- Don Norman: Former VP of Advanced Technology at Apple and well-known<br />
expert on design and usability;</p>
<p>-- Sunil Vemuri: co-founder of reQall whose research at MIT's Media Lab<br />
into memory prostheses gained him recognition by CNN as an "Explorer." He<br />
has also been featured in the New York Times, Fox News, Boston Globe,<br />
Newsweek, and MIT Technology Review.</p>
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