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<div class="left_inner_box_heading"><h1>Purchase New Movies on iTunes Same Day as DVD Release</h1></div>
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<p>Purchase New Movies on iTunes Same Day as DVD Release</p>
<p>CUPERTINO, California--May 1, 2008--Apple today announced that new movie<br />
releases from major film studios and premier independent studios are<br />
available for purchase on the iTunes Store (<a href="http://www.itunes.com" title="www.itunes.com">www.itunes.com</a>) on the same day<br />
as their DVD release. New releases and catalog titles will be available<br />
from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount<br />
Pictures, Universal Studios Home Entertainment, Sony Pictures<br />
Entertainment, Lionsgate, Image Entertainment and First Look Studios.<br />
Movies purchased from iTunes can be viewed on an iPod with video, iPhone,<br />
Mac or PC or on a widescreen TV with Apple TV, with new releases priced at<br />
$14.99 and most catalog titles at $9.99.</p>
<p>"We're thrilled to bring iTunes Store customers new films for purchase<br />
day-and-date with the DVD release," said Eddy Cue, Apple's vice president<br />
of iTunes. "We think movie fans will love being able to buy their favorites<br />
from major and independent studios."</p>
<p>New releases available for purchase on the iTunes Store this week,<br />
concurrent with their DVD release, include "American Gangster" and "The<br />
Diving Bell and the Butterfly." Other popular titles now available for<br />
purchase include "Juno," "Cloverfield," "I Am Legend," "There Will Be<br />
Blood," "Alvin and the Chipmunks" and "Walk Hard: The Dewey Cox Story."</p>
<p>The iTunes Store is the world's most popular online music, TV and movie<br />
store with a catalog of over six million songs, 600 TV shows and over 1,500<br />
films including 200 in stunning high definition video. With Apple's<br />
legendary ease of use, pioneering features such as new iTunes Movie<br />
Rentals, integrated podcasting support, iMix playlist sharing, the ability<br />
to turn previously purchased tracks into complete albums at a reduced<br />
price, and seamless integration with iPod and iPhone, the iTunes Store is<br />
the best way for Mac and PC users to legally discover, purchase and<br />
download music and video online.</p>
<p>Pricing & Availability</p>
<p>Movie purchases and rentals from the iTunes Store for Mac or Windows<br />
require iTunes 7.6.2, available as a free download immediately from<br />
<a href="http://www.itunes.com" title="www.itunes.com">www.itunes.com</a>. iTunes movie purchases and rentals require a valid credit<br />
card with a billing address in the country of purchase. iTunes Movies are<br />
available in the US only and are $9.99 (US) for library title purchases and<br />
$14.99 (US) for new release purchases and $2.99 (US) for library title<br />
rentals and $3.99 (US) for new release rentals, and high definition rental<br />
versions are priced just one dollar more with library title rentals at<br />
$3.99 (US) and new release rentals at $4.99 (US). Short films are available<br />
to rent for 99 cents (US). Movies can be previewed, purchased and watched<br />
on iPod classic, iPod nano with video, iPod touch, iPhone and on a<br />
widescreen TV with Apple TV.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone.</p>
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