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  211. <div class="content_text">[NPL] Macromedia Ships Fireworks</div>
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  225.  
  226.   <div class="left_inner_box_heading"><h1>[NPL] Macromedia Ships Fireworks</h1></div>
  227.  
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  233.  
  234.                    
  235.     
  236.  <p>For Immediate Release</p>
  237. <p>For more information, contact:</p>
  238. <p>Macromedia                               Schwartz Communications<br />
  239. Andrea Coffey     Lauren Carpenter<br />
  240. <a href="mailto:acoffey@macromedia.com">acoffey@macromedia.com</a>    <a href="mailto:laurenc@schwartz-pr.com">laurenc@schwartz-pr.com</a><br />
  241. (415) 252-2260                         (415) 512-0770</p>
  242. <p>MACROMEDIA SHIPS FIREWORKS<br />
  243. First Tool to provide a Unified Environment for Creating and Producing Web<br />
  244. Graphics is Now Available for Windows and Macintosh</p>
  245. <p>San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today<br />
  246. announced that Fireworks, the first tool to provide a unified environment<br />
  247. for creating, optimizing and producing high-quality bitmapped graphics for<br />
  248. the Web, is now shipping for an estimated street price of $299. By<br />
  249. combining a powerful text and graphics creation environment with<br />
  250. sophisticated functionality for optimizing download times and adding<br />
  251. interactivity and animation, Fireworks defines a new category of software<br />
  252. tools geared to the graphics production needs of Web designers. The<br />
  253. shipping version of Fireworks introduces significant new features not<br />
  254. included in the pre-release version, in response to feedback from many of<br />
  255. the over 60,000 Web designers who downloaded the free public beta.</p>
  256. <p>"We evaluate lots of new software in the Web Development group here at Rare<br />
  257. Medium and every once in a while we come across a new tool that is so<br />
  258. useful and timesaving we cannot imagine how we ever got on without it,"<br />
  259. said Robert Stratton, a partner at Rare Medium, a sixty-person digital<br />
  260. communications firm in New York City. "Macromedia Fireworks is such a tool.<br />
  261. Although Fireworks was still in beta we have already used it with great<br />
  262. success on a number of high-profile projects. Like Dreamweaver, Fireworks<br />
  263. takes much of the tedium and complexity out of building cutting-edge web<br />
  264. sites, allowing our designers and developers to focus on the creative<br />
  265. execution." Rare Medium has created innovative Web sites for clients<br />
  266. including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and<br />
  267. Sony, and can be found on the Web at (<a href="http://www.raremedium.com" title="http://www.raremedium.com">http://www.raremedium.com</a>).</p>
  268. <p>New in the Shipping Version</p>
  269. <p>In addition to Web-savvy Fireworks features found in the public beta<br />
  270. version such as a visual export preview, best of breed image compression,<br />
  271. and always-editable text and effects, the shipping version of Fireworks<br />
  272. provides significant enhancements to help designers create the most compact<br />
  273. graphics and GIF animations in the fewest steps. New features include:</p>
  274. <p>* Symbols, Instances, and Tweening for more compelling animations: Symbols<br />
  275. and instances enable fast edits across multiple frames of an animation-the<br />
  276. user just modifies the master object, and all its instances update<br />
  277. automatically. With the new Tween feature, artists can easily create<br />
  278. effects such as fades and zooms, and even animate parameters of Fireworks'<br />
  279. unique Live Effects.</p>
  280. <p>* Image Slicing for faster downloads: Fireworks' image slicing feature has<br />
  281. been extended to give designers even greater control. Users can now export<br />
  282. images using a mix of compression types, for example JPEG for photographic<br />
  283. areas of the image and GIF for parts with text and flat areas of color.<br />
  284. Designers can use separate adaptive palettes for different areas of a<br />
  285. graphic and designate any region as a button rollover.</p>
  286. <p>* WebSnap adaptive palette for small, high-fidelity images: This new<br />
  287. palette option combines the strengths of adaptive and "browser-safe"<br />
  288. compression formats, producing images that display cleanly on both 8 bit<br />
  289. and true color displays, yet download fast.</p>
  290. <p>* Color correction and effects filters for image retouching: Fireworks now<br />
  291. features a collection of filters to accomplish useful imaging operations<br />
  292. including adjustment of levels, addition of noise, and conversion to<br />
  293. monochrome.</p>
  294. <p>* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site<br />
  295. design: Fireworks is engineered to work smoothly with Dreamweaver,<br />
  296. Macromedia's popular visual Web authoring tool. Developers can now use<br />
  297. Fireworks as an image editor and have changes automatically reflected in<br />
  298. Dreamweaver pages.</p>
  299. <p>In addition to the new features listed above, Fireworks offers a host of<br />
  300. asked-for improvements including the ability to create alpha masks, support<br />
  301. for numeric transformations, context sensitive menus, performance<br />
  302. enhancements, and more.</p>
  303. <p>About Fireworks</p>
  304. <p>Fireworks was created from the ground up to provide a unified environment<br />
  305. for producing Web graphics and to serve as an alternative to the current,<br />
  306. multi-product workflow. Fireworks offers Internet-aware innovations such as<br />
  307. a visual export preview window with dynamically updated display of file<br />
  308. size and download time, and the ability to easily create image maps. A<br />
  309. slicing feature allows users to break up images for faster downloads, and a<br />
  310. button generation feature dramatically simplifies creation of interactive<br />
  311. Web pages by generating up, down, over, and hit states for buttons, plus<br />
  312. JavaScript code. Other Fireworks functions provide extensive control over<br />
  313. compression and playback of GIF animations.</p>
  314. <p>Unlike other products targeting the Web-graphics category, Fireworks<br />
  315. supplements its production strengths with a powerful painting and<br />
  316. image-editing environment in which users can easily edit vector objects,<br />
  317. bitmap images and text. For veteran Web designers, being able to take a<br />
  318. graphic from conception to output in a single tool speeds workflow. For<br />
  319. people just starting out, having all the functionality they need in one<br />
  320. application saves money.</p>
  321. <p>Recognizing that digital artists have different needs than their<br />
  322. print-oriented counterparts, Fireworks offers the tools necessary to create<br />
  323. the types of images common on the Web. Since most Web graphics consist of<br />
  324. text, logos, and navigational elements -each composed of type, line art,<br />
  325. and bitmaps- Fireworks features precise text controls, a rich set of vector<br />
  326. tools, and a robust bitmap editing environment. All objects and effects in<br />
  327. Fireworks are editable all the time, enabling designers to experiment<br />
  328. freely and rapidly implement changes requested by clients. A completely<br />
  329. open solution, Fireworks imports and optimizes images from standard<br />
  330. graphics applications such as Photoshop, FreeHand, Illustrator and<br />
  331. CorelDraw.</p>
  332. <p>Pricing and Availability<br />
  333. Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now<br />
  334. for an estimated street price of US $299. It will be available for purchase<br />
  335. online through Macromedia at <a href="http://www.macromall.com" title="www.macromall.com">www.macromall.com</a>, directly from Macromedia at<br />
  336. (800) 457-1774, and through traditional software distribution channels. A<br />
  337. free, thirty-day trial version can be downloaded from <a href="http://www.getfireworks.com" title="www.getfireworks.com">www.getfireworks.com</a>.<br />
  338. Interested parties outside North America should contact their local<br />
  339. Macromedia distributor for pricing and availability. For the name of a<br />
  340. Macromedia authorized reseller in your area, call (800) 326-2128 or visit<br />
  341. <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>.</p>
  342. <p>About Macromedia<br />
  343. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading<br />
  344. provider of software products, each designed to help make creativity and<br />
  345. interactivity more possible in the new technology ecosystem. Macromedia's<br />
  346. award-winning products for Windows, Macintosh and the Internet are<br />
  347. available to business, education, and government customers worldwide.<br />
  348. Additional information on Macromedia is available on the Internet at<br />
  349. <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>.</p>
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  611.     
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  615.         <div class="views-row views-row-1 views-row-odd views-row-first">
  616.     
  617.   
  618.   
  619.   <div class="views-field-title">
  620.                 <span class="field-content">Introducing the App Hall of Fame!</span>
  621.   </div>
  622.   
  623.   
  624.   <div class="views-field-body">
  625.                 <div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue.  With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten.  There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
  626.   </div>
  627.   </div>
  628.   <div class="views-row views-row-2 views-row-even">
  629.     
  630.   
  631.   
  632.   <div class="views-field-title">
  633.                 <span class="field-content">Gobliiins Are Coming</span>
  634.   </div>
  635.   
  636.   
  637.   <div class="views-field-body">
  638.                 <div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
  639.   </div>
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  642.     
  643.   
  644.   
  645.   <div class="views-field-title">
  646.                 <span class="field-content">myPhoneDesktop ‚Äì Chrome to iPhone Extens...</span>
  647.   </div>
  648.   
  649.   
  650.   <div class="views-field-body">
  651.                 <div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
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  655.     
  656.   
  657.   
  658.   <div class="views-field-title">
  659.                 <span class="field-content">Classes Review</span>
  660.   </div>
  661.   
  662.   
  663.   <div class="views-field-body">
  664.                 <div class="field-content"><div class="body-row" id="body-row-213470"><div style="background:#F5F5F5;">Developer: Dustlab
  665. Price: $0.99
  666. Version Reviewed: 2.4.7
  667. iPhone Integration Rating: 3 out of 5 stars
  668. User Interface Rating: 4 out of 5 stars
  669. Re-use / Replay Value Rating: 3 out of 5 stars
  670. Overall Rating: 3.33 out of 5 stars
  671.  | Read more »</div></div></div>
  672.   </div>
  673.   </div>
  674.   <div class="views-row views-row-5 views-row-odd">
  675.     
  676.   
  677.   
  678.   <div class="views-field-title">
  679.                 <span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
  680.   </div>
  681.   
  682.   
  683.   <div class="views-field-body">
  684.                 <div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
  685.   </div>
  686.   </div>
  687.   <div class="views-row views-row-6 views-row-even">
  688.     
  689.   
  690.   
  691.   <div class="views-field-title">
  692.                 <span class="field-content">Pocketbooth Review</span>
  693.   </div>
  694.   
  695.   
  696.   <div class="views-field-body">
  697.                 <div class="field-content"><div class="body-row" id="body-row-213472"><div style="background:#F5F5F5;">Developer: Project Box
  698. Price: $0.99
  699. Version Reviewed: 1.0
  700. iPhone Integration Rating: 4 out of 5 stars
  701. User Interface Rating: 4 out of 5 stars
  702. Re-use / Replay Value Rating: 4.5 out of 5 stars
  703. Overall Rating: 4.17 out of 5 stars
  704.  | Read more »</div></div></div>
  705.   </div>
  706.   </div>
  707.   <div class="views-row views-row-7 views-row-odd views-row-last">
  708.     
  709.   
  710.   
  711.   <div class="views-field-title">
  712.                 <span class="field-content">Get Your Roast Right With ‚ÄòTime To Roast...</span>
  713.   </div>
  714.   
  715.   
  716.   <div class="views-field-body">
  717.                 <div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
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  832.   <tr>
  833.     <td width="66" class="red_text">Nov. 20:</td>
  834.     <td width="505" class="blue_text" onclick="showLoginDiv()"><a
  835.       href="javascript:void(0);">Take Control of Syncing Data in Sow
  836.     Leopard' released</a></td>
  837.     <td width="17"><img src="images/erow.gif" width="13" height="13"
  838.       alt="" /></td>
  839.   </tr>
  840.   <tr>
  841.     <td class="red_text">Nov. 19:</td>
  842.     <td class="blue_text"><a href="#">Cocktail 4.5 (Leopard Edition)
  843.     released</a></td>
  844.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  845.   </tr>
  846.   <tr>
  847.     <td class="red_text">Nov. 19:</td>
  848.     <td class="blue_text"><a href="#">macProVideo offers new Cubase
  849.     tutorials</a></td>
  850.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  851.   </tr>
  852.   <tr>
  853.     <td class="red_text">Nov. 18:</td>
  854.     <td class="blue_text"><a href="#">S Stardom anounces Safe Capsule, a
  855.     companion piece for Apple's</a></td>
  856.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  857.   </tr>
  858.   <tr>
  859.     <td class="red_text">Nov. 17:</td>
  860.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  861.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  862.   </tr>
  863.   <tr>
  864.     <td class="red_text">Nov. 17:</td>
  865.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  866.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  867.   </tr>
  868.   <tr>
  869.     <td class="red_text">Nov. 17:</td>
  870.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  871.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  872.   </tr>
  873.   <tr>
  874.     <td class="red_text">Nov. 17:</td>
  875.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  876.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  877.   </tr>
  878.   <tr>
  879.     <td class="red_text">Nov. 17:</td>
  880.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  881.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  882.   </tr>
  883.   <tr>
  884.     <td class="red_text">Nov. 17:</td>
  885.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  886.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  887.   </tr>
  888.   <tr>
  889.     <td class="red_text">Nov. 17:</td>
  890.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  891.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  892.   </tr>
  893.   <tr>
  894.     <td class="red_text">Nov. 17:</td>
  895.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  896.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  897.   </tr>
  898.   <tr>
  899.     <td class="red_text">Nov. 17:</td>
  900.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  901.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  902.   </tr>
  903.   <tr>
  904.     <td class="red_text">Nov. 17:</td>
  905.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  906.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
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  917. <div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location.  Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
  918.  
  919. Here's a quick run down of the features on the new web site, which can be subtle.
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  923. <LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation.  Updated every 15 minutes.
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  929. <LI>And, don't forget the Apple Central area, and ads throughout the site.  Advertisers are what make the site possible</UL>
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