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  211. <div class="content_text">[NPL] Macromedia Debuts Fireworks 2</div>
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  226.   <div class="left_inner_box_heading"><h1>[NPL] Macromedia Debuts Fireworks 2</h1></div>
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  233.  
  234.                    
  235.     
  236.  <p>MACROMEDIA DEBUTS FIREWORKS 2</p>
  237. <p>Integrated Graphics, Coding and Sitewide Editing Lead New Features Of<br />
  238. Next-Generation Web Graphics Production Environment</p>
  239. <p>San Francisco, Calif. - February 16, 1998 - Macromedia, Inc. (NASDAQ:<br />
  240. MACR) the leader in Web Publishing software, today introduced<br />
  241. Fireworks(R) 2, revolutionizing the way Web sites are built and<br />
  242. maintained by seamlessly integrating with HTML editors and bridging<br />
  243. the gap between graphics and code.</p>
  244. <p>Fireworks 2 is a major upgrade to the company's award-winning Web<br />
  245. graphics production tool. Unveiled last year, Fireworks was the first<br />
  246. software application to specifically target the graphics production<br />
  247. needs of Web designers. Fireworks accelerates Web workflow with new<br />
  248. features that enable rapid edits across multiple graphics and ensure<br />
  249. consistent design throughout a site. All of this power is offered in<br />
  250. a complete, professional design environment that allows Web<br />
  251. professionals to produce graphics-rich, interactive Web sites with<br />
  252. unprecedented ease and speed.</p>
  253. <p>Fireworks 2 will be available as a standalone application or<br />
  254. integrated with Macromedia Dreamweaver(TM) 2, the leading<br />
  255. professional visual HTML editor, in the Dreamweaver Fireworks<br />
  256. Studio(TM). Together, Dreamweaver and Fireworks provide an unbeatable<br />
  257. environment for producing dynamic Web graphics and clean HTML code.</p>
  258. <p>"The integration between Fireworks and Dreamweaver really addresses<br />
  259. the way designers work today," said Lisa Lopuck, a San<br />
  260. Francisco-based Web designer who has built high profile sites for<br />
  261. National Geographic Online and Twentieth Century Fox Home<br />
  262. Entertainment. "After I completed one big project with the Fireworks<br />
  263. 2 beta, you couldn't pry it away from me. The editable graphics and<br />
  264. Dreamweaver integration have saved me enormous amounts of time and<br />
  265. effort."</p>
  266. <p>Bridging the Gap Between Graphics and Code Because graphics and code<br />
  267. on the Web are tightly associated, integrating and optimizing<br />
  268. graphics and HTML production is a central issue facing today's Web<br />
  269. developers. Fireworks solves this real-world problem by enabling<br />
  270. designers to create graphics with sophisticated behaviors such as<br />
  271. rollovers, then export those graphics and code in a format<br />
  272. immediately recognized by the designer's HTML editor -without the<br />
  273. need for time-consuming modification. Designers can export code in<br />
  274. the native formats of leading professional HTML editors such as<br />
  275. Macromedia Dreamweaver as well as tools for office users such as<br />
  276. Microsoft FrontPage. Fireworks' HTML export templates are also fully<br />
  277. customizable so developers can tailor them to individual needs.</p>
  278. <p>While working in Dreamweaver, developers can easily launch the full<br />
  279. set of Fireworks editing features, then return to Dreamweaver once<br />
  280. graphics work is complete. For rapid image optimizations, a new<br />
  281. "Optimize in Fireworks" menu item in Dreamweaver 2 launches just the<br />
  282. Fireworks Optimization engine. Fireworks' new JavaScript behaviors<br />
  283. appear as native behaviors in Dreamweaver. The two applications<br />
  284. include a number of additional workflow features that enable<br />
  285. roundtrip editing of graphics and HTML code.</p>
  286. <p>Consistent Look and Feel, Rapid Edits Across Sites "As Web sites<br />
  287. become larger and more central to business operations, consistent<br />
  288. design and the ability to rapidly make changes across multiple<br />
  289. graphics become crucial," said Tom Hale, vice president of marketing<br />
  290. for Macromedia's Web Publishing division. "Fireworks provides real<br />
  291. productivity advantages to businesses that each day face the<br />
  292. challenge of keeping graphics-intensive sites updated and fresh in<br />
  293. order to attract and keep visitors."</p>
  294. <p>Fireworks 2 addresses these needs with a host of new features,<br />
  295. including graphic and text Styles that can be shared among<br />
  296. workgroups, and a Find and Replace function that can globally update<br />
  297. text, fonts, colors, and URLs. Fireworks' powerful batch processing<br />
  298. feature automates common, time-consuming tasks and even generates<br />
  299. JavaScript Scriptlets, drag-and-drop pieces of code. A new URL<br />
  300. manager helps keep links consistent throughout a site; and a<br />
  301. Behaviors palette makes creating sophisticated interactivity fast and<br />
  302. simple. Fireworks even adds a Project Log to assist in task<br />
  303. management.</p>
  304. <p>Professional Design Tools Specifically for the Web Fireworks allows<br />
  305. Web site creators to progress from concepts to completed Web graphics<br />
  306. in one environment, without needing to switch tools. The new release<br />
  307. brings customer-requested enhancements such as tabbed, draggable<br />
  308. palettes, support for scanners and digital cameras, onion-skinning<br />
  309. for precise GIF animations, and the ability to preview animations in<br />
  310. the workplace. Fireworks 2 also introduces Web-savvy innovations such<br />
  311. as color-locking and a Web Dither Fill, used to create unlimited<br />
  312. Websafe colors. Fireworks' image optimization has been considered the<br />
  313. best in the industry. Fireworks 2 takes optimization a step further<br />
  314. with better JPEG compression and an innovative "Export to Size"<br />
  315. wizard that automatically creates the highest quality graphics for a<br />
  316. user-specified file size.</p>
  317. <p>"Fireworks customers, users of traditional design software, and<br />
  318. first-time graphics creators will love the power of Fireworks 2,"<br />
  319. said Diana Smedley, Senior Product Manager for Fireworks. "Before we<br />
  320. started building the new version, the Fireworks team visited over a<br />
  321. hundred design shops. We talked to designers and programmers, we<br />
  322. watched them work, and we asked them what they wanted. Macromedia's<br />
  323. answer to those requests is Fireworks 2."</p>
  324. <p>Pricing and Availability<br />
  325. Fireworks 2 for Windows 95/98, Windows NT 4.0 or later, and MacOS<br />
  326. 7.5.5 or later will be available in March, 1999, for an estimated<br />
  327. street price of US $199 in North America. Current registered<br />
  328. Fireworks users can upgrade to Fireworks 2 for US $129. Fireworks 2<br />
  329. can also be purchased as part of the Dreamweaver Fireworks Studio for<br />
  330. US $399. Fireworks 2 and the Dreamweaver Fireworks Studio can be<br />
  331. purchased by calling (800) 457-1774 or bought directly from<br />
  332. Macromedia's Web site at <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>. Macromedia is extending<br />
  333. a special, limited time offer to customers who own the previous<br />
  334. version of Fireworks plus any other Macromedia product: these<br />
  335. customers can upgrade to Fireworks 2 through Macromedia's Website for<br />
  336. just US $39 until June 15, 1999. To purchase or for more details,<br />
  337. please visit <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>. Interested parties outside North<br />
  338. America should contact their local Macromedia distributor.</p>
  339. <p>About Macromedia<br />
  340. Macromedia's mission is to add life to the Web. By providing its<br />
  341. award-winning Web Publishing, Web Traffic, and Web Learning solutions<br />
  342. to Web designers, consumers, and the enterprise, Macromedia is<br />
  343. delivering a completely new generation of Internet tools and<br />
  344. technologies designed to transform the Web experience. Headquartered<br />
  345. in San Francisco, Macromedia (NASDAQ: MACR) has more than 500<br />
  346. employees worldwide and is available on the Internet at<br />
  347. <a href="http://www.macromedia.com" title="http://www.macromedia.com">http://www.macromedia.com</a>. Macromedia also hosts one of the most<br />
  348. engaging entertainment sites on the Web at <a href="http://www.shockrave.com" title="http://www.shockrave.com">http://www.shockrave.com</a>.</p>
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  601. <p class="pad_top_3"><img
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  606. <div id="block-views-feeds_iphone_showcase-block_1" class="clear-block block block-views">
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  609.   <div class="content"><div class="view view-feeds-iphone-showcase view-id-feeds_iphone_showcase view-display-id-block_1 view-dom-id-6">
  610.     
  611.   
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  613.       <div class="view-content">
  614.         <div class="views-row views-row-1 views-row-odd views-row-first">
  615.     
  616.   
  617.   
  618.   <div class="views-field-title">
  619.                 <span class="field-content">Introducing the App Hall of Fame!</span>
  620.   </div>
  621.   
  622.   
  623.   <div class="views-field-body">
  624.                 <div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue.  With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten.  There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
  625.   </div>
  626.   </div>
  627.   <div class="views-row views-row-2 views-row-even">
  628.     
  629.   
  630.   
  631.   <div class="views-field-title">
  632.                 <span class="field-content">Gobliiins Are Coming</span>
  633.   </div>
  634.   
  635.   
  636.   <div class="views-field-body">
  637.                 <div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
  638.   </div>
  639.   </div>
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  641.     
  642.   
  643.   
  644.   <div class="views-field-title">
  645.                 <span class="field-content">myPhoneDesktop ‚Äì Chrome to iPhone Extens...</span>
  646.   </div>
  647.   
  648.   
  649.   <div class="views-field-body">
  650.                 <div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
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  654.     
  655.   
  656.   
  657.   <div class="views-field-title">
  658.                 <span class="field-content">Classes Review</span>
  659.   </div>
  660.   
  661.   
  662.   <div class="views-field-body">
  663.                 <div class="field-content"><div class="body-row" id="body-row-213470"><div style="background:#F5F5F5;">Developer: Dustlab
  664. Price: $0.99
  665. Version Reviewed: 2.4.7
  666. iPhone Integration Rating: 3 out of 5 stars
  667. User Interface Rating: 4 out of 5 stars
  668. Re-use / Replay Value Rating: 3 out of 5 stars
  669. Overall Rating: 3.33 out of 5 stars
  670.  | Read more »</div></div></div>
  671.   </div>
  672.   </div>
  673.   <div class="views-row views-row-5 views-row-odd">
  674.     
  675.   
  676.   
  677.   <div class="views-field-title">
  678.                 <span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
  679.   </div>
  680.   
  681.   
  682.   <div class="views-field-body">
  683.                 <div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
  684.   </div>
  685.   </div>
  686.   <div class="views-row views-row-6 views-row-even">
  687.     
  688.   
  689.   
  690.   <div class="views-field-title">
  691.                 <span class="field-content">Pocketbooth Review</span>
  692.   </div>
  693.   
  694.   
  695.   <div class="views-field-body">
  696.                 <div class="field-content"><div class="body-row" id="body-row-213472"><div style="background:#F5F5F5;">Developer: Project Box
  697. Price: $0.99
  698. Version Reviewed: 1.0
  699. iPhone Integration Rating: 4 out of 5 stars
  700. User Interface Rating: 4 out of 5 stars
  701. Re-use / Replay Value Rating: 4.5 out of 5 stars
  702. Overall Rating: 4.17 out of 5 stars
  703.  | Read more »</div></div></div>
  704.   </div>
  705.   </div>
  706.   <div class="views-row views-row-7 views-row-odd views-row-last">
  707.     
  708.   
  709.   
  710.   <div class="views-field-title">
  711.                 <span class="field-content">Get Your Roast Right With ‚ÄòTime To Roast...</span>
  712.   </div>
  713.   
  714.   
  715.   <div class="views-field-body">
  716.                 <div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
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  832.     <td width="66" class="red_text">Nov. 20:</td>
  833.     <td width="505" class="blue_text" onclick="showLoginDiv()"><a
  834.       href="javascript:void(0);">Take Control of Syncing Data in Sow
  835.     Leopard' released</a></td>
  836.     <td width="17"><img src="images/erow.gif" width="13" height="13"
  837.       alt="" /></td>
  838.   </tr>
  839.   <tr>
  840.     <td class="red_text">Nov. 19:</td>
  841.     <td class="blue_text"><a href="#">Cocktail 4.5 (Leopard Edition)
  842.     released</a></td>
  843.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  844.   </tr>
  845.   <tr>
  846.     <td class="red_text">Nov. 19:</td>
  847.     <td class="blue_text"><a href="#">macProVideo offers new Cubase
  848.     tutorials</a></td>
  849.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  850.   </tr>
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  852.     <td class="red_text">Nov. 18:</td>
  853.     <td class="blue_text"><a href="#">S Stardom anounces Safe Capsule, a
  854.     companion piece for Apple's</a></td>
  855.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  856.   </tr>
  857.   <tr>
  858.     <td class="red_text">Nov. 17:</td>
  859.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  860.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  861.   </tr>
  862.   <tr>
  863.     <td class="red_text">Nov. 17:</td>
  864.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  865.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  866.   </tr>
  867.   <tr>
  868.     <td class="red_text">Nov. 17:</td>
  869.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  870.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  871.   </tr>
  872.   <tr>
  873.     <td class="red_text">Nov. 17:</td>
  874.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  875.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  876.   </tr>
  877.   <tr>
  878.     <td class="red_text">Nov. 17:</td>
  879.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  880.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  881.   </tr>
  882.   <tr>
  883.     <td class="red_text">Nov. 17:</td>
  884.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  885.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  886.   </tr>
  887.   <tr>
  888.     <td class="red_text">Nov. 17:</td>
  889.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  890.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  891.   </tr>
  892.   <tr>
  893.     <td class="red_text">Nov. 17:</td>
  894.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  895.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  896.   </tr>
  897.   <tr>
  898.     <td class="red_text">Nov. 17:</td>
  899.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  900.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  901.   </tr>
  902.   <tr>
  903.     <td class="red_text">Nov. 17:</td>
  904.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  905.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  906.   </tr>
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  913. </div>
  914. </div>
  915.  
  916. <div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location.  Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
  917.  
  918. Here's a quick run down of the features on the new web site, which can be subtle.
  919. <UL><LI>We're running regular raffles.  If you want free stuff make sure to register.  <a href="/register">It's easy and only takes a minute!</a>
  920. <LI>Registering for the site allows you greater functionality.
  921. <LI>The first few blocks are original content from MacTech (for geeks) and our sister web site, MacNews (for general users)
  922. <LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation.  Updated every 15 minutes.
  923. <LI>Our Whitepapers, Screencasts, and Videos section give you insight into great products
  924. <LI>The Community Search narrows your search to the most relevant of Apple related sites for better results
  925. <LI>The forums give you a place to ask questions, and share your knowledge.
  926. <LI>Our partners at MacUpdate, MacPrices.net and the Jobs Boards keep you up to date
  927. <LI>Want to see all the news in one big list?  Check out our new  <a href="/firehose">Information Firehose</a>
  928. <LI>And, don't forget the Apple Central area, and ads throughout the site.  Advertisers are what make the site possible</UL>
  929. We truly hope you <a href="/register">register</a> so that we can keep you up to date about new features as they are implemented.   And, please use the BETA button in the top right to provide us any feedback, suggestions or bugs.  We love to hear from you. </div>
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