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<div class="left_inner_box_heading"><h1>[NPL] Lasso Studio for Macromedia Dreamweaver</h1></div>
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<p>FOR IMMEDIATE RELEASE<br />
August 25, 1999</p>
<p>BLUE WORLD ANNOUNCES LASSO STUDIO FOR MACROMEDIA DREAMWEAVER</p>
<p>New solution to provide amazingly rich yet easy to use Web application<br />
development environment</p>
<p>Bellevue, WA--August 25, 1999--Blue World Communications, Inc.--pioneers of<br />
the Web Data Engine--today announced Lasso Studio for Macromedia<br />
Dreamweaver, the complete Web application development environment for<br />
rapidly building sophisticated database-driven Web applications. Lasso<br />
Studio for Dreamweaver will offer the first comprehensive solution for<br />
building robust dynamic Web applications entirely within Dreamweaver, a<br />
leading website authoring solution from Macromedia, Inc. Blue World will<br />
present a technology preview of Lasso Studio for Dreamweaver in the Blue<br />
World booth at the FileMaker Developer Conference in San Diego, California<br />
August 25 through August 27.</p>
<p>"Lasso Studio for Dreamweaver will allow Web designers and Web application<br />
developers to quickly build sophisticated database-driven websites right<br />
within Dreamweaver," said Bill Doerrfeld, president and CEO of Blue World<br />
Communications. "With Lasso Studio for Dreamweaver, Web application<br />
developers and Web designers will easily visualize both the logic, textual<br />
content and graphic elements of their data-driven websites thereby<br />
achieving dramatic gains in productivity."</p>
<p>Complete Web Application Development Environment</p>
<p>Lasso Studio for Dreamweaver will introduce a visual, structured<br />
development environment for building database-driven Web applications aimed<br />
at meeting the needs of beginning to advanced users alike. Beginners will<br />
be able to Web-enable databases within mere minutes of installation. Lasso<br />
Studio Configuration Wizard links database schema information for dynamic<br />
display throughout Lasso Studio for Dreamweaver. Lasso Studio Form Builder<br />
allows beginners to rapidly create database-linked Web forms. Developers<br />
will engage the full power of custom editing enabling the guided creation<br />
of complex, accurately coded programming constructs using the Lasso Studio<br />
Property Inspectors, Tag Editor, Sub-Tag Editor and more.</p>
<p>Supports Multiple Databases and Platforms</p>
<p>Combined with the Blue World Lasso Web Data Engine, Lasso Studio for<br />
Dreamweaver will allow Web developers to quickly Web-enable FileMaker Pro<br />
databases and any ODBC-compliant database--including Oracle, Microsoft SQL<br />
Server, Sybase, Informix and Microsoft Access--using a common, intuitive<br />
tag-based approach--without requiring SQL programming. With the database<br />
and platform independent architecture of the Lasso Web Data Engine,<br />
solutions created using Lasso Studio for Dreamweaver can easily migrate and<br />
scale across multiple databases and platforms with little or no change to<br />
one's code.</p>
<p>Additional information about Lasso Studio for Dreamweaver--including<br />
technology preview screen shots--is available at the Lasso Studio website<br />
at <a href="http://www.blueworld.com/LassoStudio/" title="http://www.blueworld.com/LassoStudio/">http://www.blueworld.com/LassoStudio/</a>.</p>
<p>AVAILABILITY</p>
<p>Lasso Studio for Dreamweaver is scheduled for release in Fall 1999 as a<br />
free 30-day evaluation version and as a new component to Blue World Lasso<br />
Developer 3.5.5 selling for $349 boxed and $299 electronic. Current<br />
registered customers of Lasso Developer 3.5 will receive an Internet<br />
distributed version of Lasso Studio for Dreamweaver free of charge by<br />
updating to Lasso Developer 3.5.5.</p>
<p>ABOUT BLUE WORLD</p>
<p>Blue World Communications (<a href="http://www.blueworld.com" title="http://www.blueworld.com">http://www.blueworld.com</a>) delivers<br />
cross-platform software tools allowing Web developers and designers to<br />
quickly build sophisticated database-driven Web applications. Blue World<br />
provides the Lasso Web Data Engine (<a href="http://www.blueworld.com/lasso/" title="http://www.blueworld.com/lasso/">http://www.blueworld.com/lasso/</a>), the<br />
Blue World Store (<a href="http://store.blueworld.com" title="http://store.blueworld.com">http://store.blueworld.com</a>) and the Blue World ListSearch<br />
service (<a href="http://listsearch.blueworld.com" title="http://listsearch.blueworld.com">http://listsearch.blueworld.com</a>) in fulfillment of its mission to<br />
bring business to the Internet. Recently cited as the State of Washington's<br />
12th fastest growing technology company, Blue World, based in Bellevue, WA<br />
is a privately held company founded in 1992.</p>
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