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  211. <div class="content_text">[NPL] InstantObjects Automates e-Business Web Site Development</div>
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  226.   <div class="left_inner_box_heading"><h1>[NPL] InstantObjects Automates e-Business Web Site Development</h1></div>
  227.  
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  229.     
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  233.  
  234.                    
  235.     
  236.  <p>InstantObjects Automates e-Business Web Site Development</p>
  237. <p>InstantObjects Platform Dramatically Reduces Time, Cost and<br />
  238. Complexity Of Creating and Managing Interactive, Commerce-Enabled Web<br />
  239. Sites</p>
  240. <p>SAN FRANCISCO, Feb. 1 -- InstantObjects, Inc., today announced its<br />
  241. flagship product, InstantObjects(TM), a fully integrated Java<br />
  242. platform for the rapid development, cost-effective deployment and<br />
  243. automated maintenance of complex and customizable e-Business web<br />
  244. sites.</p>
  245. <p>Featuring an easy-to-use graphical user interface (GUI) to<br />
  246. automatically manage a site's data and business processes, the<br />
  247. InstantObjects e-Business Platform dramatically reduces the time,<br />
  248. cost and complexity of creating and maintaining endlessly adaptable<br />
  249. commerce web sites. The e-Business Platform allows developers to<br />
  250. create sophisticated web sites and web-based applications that can<br />
  251. interact with users, dynamically manage data, manage business rules<br />
  252. and offer commerce functionality -- all without requiring complex,<br />
  253. costly and time-consuming application integration and programming.<br />
  254. Forrester Research, Inc., estimates that it will take between<br />
  255. $780,000 to $1.5 million and from 26 to 39 weeks to upgrade the<br />
  256. capabilities of a limited-function business web site.</p>
  257. <p>A highly integrated platform that operates in conjunction with<br />
  258. standard Java-compliant relational databases, InstantObjects is<br />
  259. shipped with the essential business plug-ins necessary to launch a<br />
  260. new e-Business site or upgrade the functionality of an existing site.<br />
  261. The e-Business Platform uses no proprietary programming languages, so<br />
  262. developers may create custom user interfaces and new business<br />
  263. plug-ins.</p>
  264. <p>"The InstantObjects e-Business Platform is breakthrough technology<br />
  265. that dramatically increases the number of companies that are able to<br />
  266. create sophisticated high-end web sites," said Alan D. Mutter,<br />
  267. president and CEO of InstantObjects, Inc. "Before InstantObjects,<br />
  268. companies had to invest a great deal of technical expertise and money<br />
  269. to create web sites with the capability to dynamically manage<br />
  270. databases, work-flows, searching and matching, personalized<br />
  271. information and commerce. The InstantObjects e-Business Platform<br />
  272. contains the features most companies want, so developers simply can<br />
  273. integrate their new or existing user interface into our platform, use<br />
  274. our tools to gather and configure their data and move on to a<br />
  275. launched site. There is nothing like the e-Business Platform on the<br />
  276. market today."</p>
  277. <p>Automatic Database Management</p>
  278. <p>With sophisticated, object-oriented technology, InstantObjects makes<br />
  279. it easy for developers to power their web sites and web applications<br />
  280. with data extracted from any structured or unstructured source.<br />
  281. InstantObjects automatically manages the web site's underlying data<br />
  282. structure and makes it possible for even a non-technical site<br />
  283. administrator to update the entire site in real time, as it becomes<br />
  284. necessary to change content or business processes. This advanced<br />
  285. technology also allows developers to enhance the site and add new<br />
  286. functionality with plug-ins compatible with the existing functions<br />
  287. and operations of a site.</p>
  288. <p>"InstantObjects provides us with an easy-to-use, straightforward<br />
  289. approach to managing data and has significantly compressed our web<br />
  290. development time," said Dean Reeds, General Manager for Torstar<br />
  291. Electronic Publishing. "InstantObjects allows us to take large<br />
  292. amounts of rough data and sort and organize it in a way that lets our<br />
  293. users extract the exact information they want -- quickly. Our<br />
  294. previous web tool was static and rigid, limiting our ability to add<br />
  295. site features. Now, we have complete flexibility with total<br />
  296. customization capabilities. Upgrading the look and feel of the site<br />
  297. and updating the data is much faster and simpler with InstantObjects."</p>
  298. <p>Compatible with Existing Technologies</p>
  299. <p>The InstantObjects e-Business Platform is compatible with virtually<br />
  300. all existing web technologies, including leading web servers, HTML<br />
  301. authoring packages, web site management applications and<br />
  302. Java-compliant database management systems. InstantObjects can<br />
  303. supplement existing sites quickly, adding automated data management,<br />
  304. robust commerce opportunities and personalized information delivery.</p>
  305. <p>The InstantObjects Components</p>
  306. <p>The InstantObjects platform includes an integrated suite of business<br />
  307. intelligence components operating on a robust and scaleable<br />
  308. web-application server. The features of the InstantObjects platform<br />
  309. include:</p>
  310. <p>* InstantModeler(TM) -- An intuitive and easy-to-use GUI which<br />
  311. manages all the dynamic elements of the site. It controls how data is<br />
  312. extracted, configured and presented in the user interface, so long as<br />
  313. the user interface has been configured properly to accept such<br />
  314. information.</p>
  315. <p>* InstantCommerce(TM) -- A GUI embedded in the InstantModeler gives<br />
  316. site operators the ability to specify billable items and events.<br />
  317. InstantObjects can link into the legacy billing system of a business,<br />
  318. or process credit card transactions through the CyberSource(TM)<br />
  319. clearing system bundled into the InstantObjects platform.</p>
  320. <p>* InstantDBA(TM) -- Operating automatically with InstantModeler and<br />
  321. the underlying relational database, InstantDBA manages the insertion<br />
  322. of data into the database, the real-time indexing of the data stored<br />
  323. in the database and the rapid extraction of data into any number of<br />
  324. objects created by the site administrator. It revolutionizes database<br />
  325. management by automating the addition, modification and deletion<br />
  326. procedures that must be performed on conventional sites by a skilled<br />
  327. database administrator. InstantDBA ships with a software "bridge" to<br />
  328. ensure it rapidly ties into the underlying JDBC-compliant relational<br />
  329. database.</p>
  330. <p>* InstantExtractor(TM) -- Structured or unstructured data from any<br />
  331. number of legacy sources is formatted in InstantExtractor and then<br />
  332. moved into InstantDBA. To process unstructured data, InstantExtractor<br />
  333. may be combined with a specially tailored natural-language parsing<br />
  334. engine.</p>
  335. <p>* InstantServer(TM) -- A robust, multi-threaded, 100% Java web<br />
  336. application server, InstantServer speedily serves the data from<br />
  337. InstantDBA to any number of user interfaces operating on any number<br />
  338. of URLs. Data extracted from the database in response to a search is<br />
  339. cached in the multi-layered InstantServer to produce rapid search<br />
  340. results. InstantServer provides version control, session management,<br />
  341. granular tracking of customer movements on the site and much more.</p>
  342. <p>* InstantSite(TM) -- A library of sample user interfaces is available<br />
  343. to assist site developers build user interfaces. With the APIs<br />
  344. published by InstantObjects, templates may be modified by developers<br />
  345. or completely replaced with user interfaces written in any web-page<br />
  346. authoring tool.</p>
  347. <p>Practical Details</p>
  348. <p>The InstantObjects platform is available immediately. It operates in<br />
  349. the Unix, Windows NT and Mac OS environments or a combination of all<br />
  350. three. Pricing starts at $35,000 per processor.</p>
  351. <p>About InstantObjects, Inc.</p>
  352. <p>InstantObjects, Inc. develops and markets a revolutionary<br />
  353. time-to-market web-application development platform that works in<br />
  354. conjunction with a standard JDBC-compliant relational database to<br />
  355. manage the content, look and function of an e-Business site. The<br />
  356. InstantObjects platform significantly streamlines the development,<br />
  357. configuration, deployment and management of sophisticated,<br />
  358. enterprise-class e-Business sites. In addition to selling the<br />
  359. InstantObjects software product, the company provides training,<br />
  360. custom engineering and web-site hosting services to its customers.<br />
  361. For more information about InstantObjects and its platform products,<br />
  362. call 415-284-5300 or visit the web site at <a href="http://www.InstantObjects.com" title="www.InstantObjects.com">www.InstantObjects.com</a>.</p>
  363. <p>CONTACT: Heidi Boettcher of Dave & Bairey Communications,<br />
  364. 303-932-6249, or <a href="mailto:heidi@dbcomm.com">heidi@dbcomm.com</a>, for InstantObjects, Inc.; or Susan<br />
  365. McNeff of InstantObjects, Inc., 415-659-6345, or<br />
  366. <a href="mailto:susan@InstantObjects.com">susan@InstantObjects.com</a></p>
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  619. <p class="pad_top_3"><img
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  624. <div id="block-views-feeds_iphone_showcase-block_1" class="clear-block block block-views">
  625.  
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  627.   <div class="content"><div class="view view-feeds-iphone-showcase view-id-feeds_iphone_showcase view-display-id-block_1 view-dom-id-6">
  628.     
  629.   
  630.   
  631.       <div class="view-content">
  632.         <div class="views-row views-row-1 views-row-odd views-row-first">
  633.     
  634.   
  635.   
  636.   <div class="views-field-title">
  637.                 <span class="field-content">Introducing the App Hall of Fame!</span>
  638.   </div>
  639.   
  640.   
  641.   <div class="views-field-body">
  642.                 <div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue.  With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten.  There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
  643.   </div>
  644.   </div>
  645.   <div class="views-row views-row-2 views-row-even">
  646.     
  647.   
  648.   
  649.   <div class="views-field-title">
  650.                 <span class="field-content">Gobliiins Are Coming</span>
  651.   </div>
  652.   
  653.   
  654.   <div class="views-field-body">
  655.                 <div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
  656.   </div>
  657.   </div>
  658.   <div class="views-row views-row-3 views-row-odd">
  659.     
  660.   
  661.   
  662.   <div class="views-field-title">
  663.                 <span class="field-content">myPhoneDesktop ‚Äì Chrome to iPhone Extens...</span>
  664.   </div>
  665.   
  666.   
  667.   <div class="views-field-body">
  668.                 <div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
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  670.   </div>
  671.   <div class="views-row views-row-4 views-row-even">
  672.     
  673.   
  674.   
  675.   <div class="views-field-title">
  676.                 <span class="field-content">Classes Review</span>
  677.   </div>
  678.   
  679.   
  680.   <div class="views-field-body">
  681.                 <div class="field-content"><div class="body-row" id="body-row-213470"><div style="background:#F5F5F5;">Developer: Dustlab
  682. Price: $0.99
  683. Version Reviewed: 2.4.7
  684. iPhone Integration Rating: 3 out of 5 stars
  685. User Interface Rating: 4 out of 5 stars
  686. Re-use / Replay Value Rating: 3 out of 5 stars
  687. Overall Rating: 3.33 out of 5 stars
  688.  | Read more »</div></div></div>
  689.   </div>
  690.   </div>
  691.   <div class="views-row views-row-5 views-row-odd">
  692.     
  693.   
  694.   
  695.   <div class="views-field-title">
  696.                 <span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
  697.   </div>
  698.   
  699.   
  700.   <div class="views-field-body">
  701.                 <div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
  702.   </div>
  703.   </div>
  704.   <div class="views-row views-row-6 views-row-even">
  705.     
  706.   
  707.   
  708.   <div class="views-field-title">
  709.                 <span class="field-content">Pocketbooth Review</span>
  710.   </div>
  711.   
  712.   
  713.   <div class="views-field-body">
  714.                 <div class="field-content"><div class="body-row" id="body-row-213472"><div style="background:#F5F5F5;">Developer: Project Box
  715. Price: $0.99
  716. Version Reviewed: 1.0
  717. iPhone Integration Rating: 4 out of 5 stars
  718. User Interface Rating: 4 out of 5 stars
  719. Re-use / Replay Value Rating: 4.5 out of 5 stars
  720. Overall Rating: 4.17 out of 5 stars
  721.  | Read more »</div></div></div>
  722.   </div>
  723.   </div>
  724.   <div class="views-row views-row-7 views-row-odd views-row-last">
  725.     
  726.   
  727.   
  728.   <div class="views-field-title">
  729.                 <span class="field-content">Get Your Roast Right With ‚ÄòTime To Roast...</span>
  730.   </div>
  731.   
  732.   
  733.   <div class="views-field-body">
  734.                 <div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
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  849.   <tr>
  850.     <td width="66" class="red_text">Nov. 20:</td>
  851.     <td width="505" class="blue_text" onclick="showLoginDiv()"><a
  852.       href="javascript:void(0);">Take Control of Syncing Data in Sow
  853.     Leopard' released</a></td>
  854.     <td width="17"><img src="images/erow.gif" width="13" height="13"
  855.       alt="" /></td>
  856.   </tr>
  857.   <tr>
  858.     <td class="red_text">Nov. 19:</td>
  859.     <td class="blue_text"><a href="#">Cocktail 4.5 (Leopard Edition)
  860.     released</a></td>
  861.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  862.   </tr>
  863.   <tr>
  864.     <td class="red_text">Nov. 19:</td>
  865.     <td class="blue_text"><a href="#">macProVideo offers new Cubase
  866.     tutorials</a></td>
  867.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  868.   </tr>
  869.   <tr>
  870.     <td class="red_text">Nov. 18:</td>
  871.     <td class="blue_text"><a href="#">S Stardom anounces Safe Capsule, a
  872.     companion piece for Apple's</a></td>
  873.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  874.   </tr>
  875.   <tr>
  876.     <td class="red_text">Nov. 17:</td>
  877.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  878.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  879.   </tr>
  880.   <tr>
  881.     <td class="red_text">Nov. 17:</td>
  882.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  883.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  884.   </tr>
  885.   <tr>
  886.     <td class="red_text">Nov. 17:</td>
  887.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  888.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  889.   </tr>
  890.   <tr>
  891.     <td class="red_text">Nov. 17:</td>
  892.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  893.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  894.   </tr>
  895.   <tr>
  896.     <td class="red_text">Nov. 17:</td>
  897.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  898.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  899.   </tr>
  900.   <tr>
  901.     <td class="red_text">Nov. 17:</td>
  902.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  903.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  904.   </tr>
  905.   <tr>
  906.     <td class="red_text">Nov. 17:</td>
  907.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  908.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  909.   </tr>
  910.   <tr>
  911.     <td class="red_text">Nov. 17:</td>
  912.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  913.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  914.   </tr>
  915.   <tr>
  916.     <td class="red_text">Nov. 17:</td>
  917.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  918.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  919.   </tr>
  920.   <tr>
  921.     <td class="red_text">Nov. 17:</td>
  922.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  923.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  924.   </tr>
  925. </table>
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  934. <div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location.  Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
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