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<p>MetaCreations to Deliver New Tool for Web Advertising Headline<br />
StudioTM to Bring Powerful Broadcast-Quality Animation to Web Banners</p>
<p>Carpinteria, CA - February 1, 1999 - MetaCreations Corporation<br />
(Nasdaq: MCRE) announced today dynamic new software for Web design<br />
professionals who want to create animated, broadcast-quality Web<br />
advertising banners. Headline StudioTM will contain all the necessary<br />
tools in an easily accessible format to quickly create animated GIF<br />
banner ads for the Web that can be viewed on any browser at multiple<br />
bandwidths. Planned to be available for the Windows and Macintosh<br />
platforms via e-commerce and electronic distribution later this month<br />
and on retail shelves in March, the release of Headline Studio<br />
represents the next component of the company's new 'Creative Web'<br />
strategy.</p>
<p>"The dramatic increase in commerce on the Internet has significantly<br />
raised the bar for the development of compelling Web advertising,"<br />
said John Dearborn, senior vice president of marketing at<br />
MetaCreations. "Headline Studio specifically addresses this need,<br />
providing designers with TV-like effects and animation to help<br />
differentiate their advertisements while capturing customer attention<br />
and minimizing bandwidth requirements."</p>
<p>Benefits Professional Web Banner Designers Headline Studio 1.0 will<br />
deliver all the necessary tools for creating compelling, animated Web<br />
banners in one streamlined application. With video effects such as<br />
walk-ins, dissolves and fades for images and text (either lines,<br />
words or individual letters), Web authors will have newfound design<br />
freedom while decreasing the time it takes to produce an ad. Because<br />
Headline Studio is an integrated solution, designers can author<br />
animated GIF banner ads in a few minutes rather than the hours<br />
previously necessary. Headline Studio 1.0 includes customizable,<br />
Web-safe color palettes, unlimited undo, and the ability to determine<br />
GIF animation size and frame rate after the animation has been<br />
designed. Before Headline Studio, designing banners was much like<br />
designing a slide show. Now, designing banners is like producing a<br />
television commercial for the Web.</p>
<p>"Web authors now have unlimited freedom in banner creation, because<br />
Headline Studio completely reinvents the workflow for banner<br />
animation design," said Chris Miller, vice president and director of<br />
marketing at Capps Digital Studio/Leo Burnett Company. "Headline<br />
Studio represents the numerous products needed to piece together a<br />
compelling Web banner condensed into a single, simple application."</p>
<p>"Before Headline Studio, designers were forced to use two or three<br />
different programs to properly author GIF animation files, and the<br />
animation had to be designed in a cumbersome frame-by-frame process,"<br />
said Mark Zimmer, chief developer of Headline Studio and co-developer<br />
of MetaCreations' Painter. "By determining frame rates after<br />
designing an animation, Headline Studio enables designers to develop<br />
multiple banner ads at different bandwidths from one master, all<br />
within one application."</p>
<p>Available for Download in February</p>
<p>Headline Studio will represent the first of MetaCreations' product<br />
line to be distributed via e-commerce, featuring the ability to<br />
electronically purchase and download the application simply and<br />
easily. Customers may visit the Headline Studio Web site at<br />
<a href="http://www.metacreations.com/products/hls" title="http://www.metacreations.com/products/hls">http://www.metacreations.com/products/hls</a> for more information, or to<br />
easily purchase and download the software. A packaged retail version<br />
of Headline Studio is planned for delivery approximately one month<br />
following the electronic release.</p>
<p>Additional Features in Headline Studio</p>
<p> Split text: Divide text into individual lines, words or characters<br />
for complete control over animation possibilities.</p>
<p> Instant preview of GIF animations: Streamline creation time with<br />
the ability to view animations on the fly.</p>
<p> Dozens of animation parameters: Whether you want text and images to<br />
flow smoothly into your banner, "fade" in from a motion blur, or even<br />
bounce like a ball, Headline Studio speeds animation by providing<br />
dozens of parameters that can be applied to any object for instant<br />
action.</p>
<p> Color palettes: Users can choose from preset "Web-safe" color<br />
palettes, create custom palettes within Headline Studio, or import<br />
palettes from MetaCreations' Painter 5.5 Web Edition, or Adobe<br />
Photoshop.</p>
<p>Pricing and Availability</p>
<p>Headline Studio is planned to be available in February 1999, via<br />
electronic distribution. A packaged version for retail distribution<br />
of the product will be available approximately one month following<br />
the electronic release. The MSRP is expected to be US$249 with an<br />
average selling price of US$199.</p>
<p>Minimum System Requirements</p>
<p>Windows: Pentium Processor, Windows 95/98/NT4 with Service Pack 3 or<br />
later, 32MB free RAM, 5 MB free HD space for installation.</p>
<p>Power Macintosh: Mac OS 8.0, 32 MB free RAM, 5 MB free HD space for<br />
installation.</p>
<p>About MetaCreations</p>
<p>MetaCreations Corporation, the Creative Web company, is focused on<br />
developing and marketing 2D and 3D visualization software for graphic<br />
artists, and the World Wide Web. MetaCreations' Creative Web strategy<br />
is centered on the company's new MetaStream and MetaFlash<br />
technologies, and employs an array of MetaCreations' software<br />
development tools to accelerate the creation of 2D and 3D graphics<br />
for online applications, and to make fast, interactive use of<br />
photorealistic 3D on the Web practical and pervasive. MetaCreations<br />
offers a complete product line of award-winning graphics desktop<br />
software for both professional users and consumers, and its products<br />
are available in more than 70 countries. The company is headquartered<br />
in Santa Barbara County, California, and has development centers in<br />
Scotts Valley, Calif., and Princeton, N.J., as well as an<br />
International Operations Center in Dublin, Ireland. MetaCreations can<br />
be reached on the World Wide Web at <a href="http://www.metacreations.com" title="http://www.metacreations.com">http://www.metacreations.com</a>.<br />
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