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<div class="left_inner_box_heading"><h1>[NPL] Director 7 Studio</h1></div>
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<p>For Immediate Release</p>
<p>MACROMEDIA AND INTEL TEAM TO BREAK WEB BANDWIDTH BARRIER FOR<br />
INTERACTIVE MEDIA WITH NEW DIRECTOR 7 STUDIO</p>
<p>Intel Software Adds New Visual Animated Effects to Shockwave 7<br />
Content while Minimizing Web Download Times</p>
<p>San Francisco, Calif. January 19, 1999 Macromedia, Inc. (NASDAQ:<br />
MACR) and Intel Corporation today announced they are teaming to<br />
deliver low-bandwidth Shockwave(TM) animations and effects via the<br />
Web, keeping download times to a minimum. As part of the effort,<br />
Macromedia is including Intel(R) Web Design Effects software in its<br />
newly-shipping Director(R) 7 Shockwave Internet Studio(TM), a major<br />
upgrade to the companys flagship authoring software. Web Design<br />
Effects software, included in every copy of the Director 7 authoring<br />
tool for Windows 95/98 and NT, lets Web page developers apply<br />
realistic moving effects that users can view without the need to<br />
download large GIF files. Processing takes place on the consumers<br />
machine, taking advantage of todays fast processors and speeding<br />
download times.</p>
<p>With software from the Intel Architecture Lab (IAL), Director 7<br />
developers can easily create distortion effects, such as ripples in a<br />
pond, a rolling ocean, or a waving flag; or naturalistic effects such<br />
as rain, snow, fire, smoke, and clouds. Macromedia Director 7 studio<br />
is a major new release of the established leader for creating and<br />
delivering powerful multimedia. The new version has been<br />
re-architected for the Web, allowing developers to create rich<br />
multimedia Web experiences that engage, entertain, and educate, even<br />
over low bandwidth connection.</p>
<p>IAL is committed to delivering innovative solutions for users and<br />
our work with Macromedia furthers this goal by improving the Web<br />
experience and minimizing the wait for millions of online consumers,<br />
said Carol Barrett, manager of the Internet Media Initiative for the<br />
Intel Architecture Lab. By incorporating Intel Web Design Effects<br />
software, Director 7 Shockwave Internet Studio goes a long way toward<br />
diminishing connection barriers by using the power of the Pentium(R)<br />
II processor to bring rich, interactive Internet multimedia to a<br />
broad audience.</p>
<p>Macromedia is focused on shattering the bandwidth barriers for<br />
interactive multimedia on the Internet, said Diane Rogers, vice<br />
president of product management for Macromedias Web Publishing<br />
group. We incorporated Intel Web Design Effects software in Director<br />
7 Shockwave Internet Studio to help make immersive, interactive media<br />
on the Web a more immediate experience.</p>
<p>The IAL software works by applying mathematical operations to a<br />
single image altering individual pixels to create realistic<br />
animations. Processing shifts to viewers systems, taking advantage<br />
of todays fast processor speeds and bypassing connection<br />
bottlenecks. Consistent with the power and flexibility developers<br />
expect of Director, the properties of these effects can be controlled<br />
through Lingo, Directors powerful object oriented scripting<br />
language. For more information on Intel Web Design Effects visit<br />
www.developer.intel.com\ial\wde.</p>
<p>About Director 7 Shockwave Internet Studio</p>
<p>The Director 7 Shockwave Internet Studio is the de facto standard for<br />
creating and delivering powerful multimedia for the Internet. The<br />
studio features a major new release of Director, which has been<br />
re-architected for the Web. Director 7 brings Internet-native design<br />
and delivery as well as sophisticated effects for immersive content<br />
creation, enabling developers to create compelling experiences that<br />
marry the production values and visceral appeal of television with<br />
the immediacy of the Internet. The studio also delivers Shockwave 7,<br />
a brand new version of the popular player that allows consumers to<br />
view Director content over the Internet. With more than 30 million<br />
successful downloads to date, Shockwave is the de facto standard for<br />
interactive Web multimedia. Inclusion of the player in Microsoft<br />
Windows 98, MacOS 8.5, and AOL 4 gives Shockwave the greatest reach<br />
of any interactive multimedia playback technology.</p>
<p>In addition to Director 7 and Shockwave 7, the studio includes<br />
Macromedia Fireworks 1, an award-winning tool for creating and<br />
producing Web graphics, as well as Sonic Foundry's Sound Forge XP4<br />
(Windows 95, 98, and NT) or BIAS Peak LE (Macintosh PPC) for<br />
professional quality sound editing. Customers also receive a<br />
multi-user server for creating distributed Shockwave 7 experiences<br />
such as multi-player games and online chat rooms.</p>
<p>Pricing and Availability</p>
<p>The Director 7 Shockwave Internet Studio is now available for an<br />
estimated street price of US $999 on Windows and Macintosh platforms.<br />
Registered users of previous versions of Director can upgrade to the<br />
Director 7 studio for US $499, or to the standalone version of<br />
Director 7 for US $449 (U.S. and Canada). For more information about<br />
Director 7, visit <a href="http://www.macromedia.com/software/director" title="www.macromedia.com/software/director">www.macromedia.com/software/director</a>. The new<br />
Shockwave 7 player is now available at no charge from<br />
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