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(Nasdaq: ADBE), the leader in professional graphics software, is<br />
demonstrating<br />
a quantum leap in Web graphics technology this week. At David<br />
Coursey's exclusive Showcase '99 conference in San Diego, Adobe is<br />
presenting new advances that will be available this year to end<br />
users, Web content creators,<br />
and developers. The company is showing how popular Web applications, such as<br />
merchandising products and services, could be significantly enhanced with<br />
Scalable Vector Graphics (SVG), a proposed open standard to the World Wide Web<br />
Consortium (W3C). SVG brings the rich, compelling, high-resolution graphics<br />
that users have come to expect in catalogs, magazines, and advertisements to<br />
the Web. SVG also adds dynamic and interactive dimensions to Web graphics, but<br />
they download significantly faster, freeing bandwidth and optimizing browser<br />
performance.</p>
<p>"Adobe's vision for the Web goes beyond delivering award-winning<br />
applications that can be deployed across various mediums. As the<br />
leading implementor of SVG, Adobe is actively involved in developing<br />
open standards<br />
that define tomorrow's online experience. The breakthrough advances of SVG<br />
place Web graphics at the center of the e-business experience," said John<br />
Warnock, CEO of Adobe Systems.</p>
<p>Everywhere on Any Platform</p>
<p>To demonstrate SVG's integration and ubiquity, Adobe will show SVG running<br />
within Netscape Navigator, Microsoft Internet Explorer and a "micro-viewer"<br />
technology on a range of clients-from hand-held devices to desktop computers.<br />
The micro-viewer, jointly developed by Adobe and IBM, showcases the<br />
flexibility and scalability of SVG and brings all of its benefits to<br />
lightweight hand-held devices.</p>
<p>Easy Implementation and Deployment</p>
<p>In addition, Adobe is unveiling the first implementation of an SVG plug-in<br />
within its newly acquired GoLive(TM) CyberStudio(TM) Professional Web<br />
authoring product. This demonstration reaffirms Adobe's commitment to<br />
Web-enabling all of its products and proves how quickly SVG can be<br />
deployed to<br />
produce active and compelling Web sites critical to the future of e-business.<br />
For example, as consumers flock to the Web, it will be essential to give them<br />
the ability to easily access, view and print the high-quality content that<br />
accurately represents their favorite products and services. And because SVG is<br />
open and programmable, the interactive and dynamic experiences of the Web can<br />
be heightened to a new level of immersion.</p>
<p>End User Benefits</p>
<p>In addition to faster download speeds, rich graphics and flexible, dynamic<br />
Web experiences, SVG also supplies many other end user benefits. SVG provides:<br />
high-resolution printing, high-performance zooming and panning inside<br />
of graphics without reloading, and the ability to search text within<br />
the graphic<br />
with any search engine. Plus, SVG ensures color accuracy with over 16 million<br />
colors, instead of the traditional 256-a significant benefit for Web shopping<br />
and browsing.</p>
<p>Web Content Creator Benefits</p>
<p>Vector graphics have many uses and significant advantages over the bitmap<br />
formats GIF, PNG and JPEG. Vectors are scalable, faster to download,<br />
searchable and print better than bitmaps. Also, SVG integrates with<br />
older<br />
raster formats and ensures color accuracy with ICC color profiles for<br />
successful branding.</p>
<p>SVG will be fully compatible with leading drawing, illustration and Web<br />
authoring programs, such as Adobe(R) Illustrator(R) and GoLive CyberStudio.<br />
This enables Web content creators to easily export vector graphics to the Web<br />
without loss of quality. In conjunction with Adobe's page layout technologies,<br />
user's can move high-quality content to the web using SVG. Now, they can</p>
<p>deploy a cross-media publishing solution by producing the same high-quality<br />
content normally designed for print, and use SVG to post it to the Web in an<br />
acceptable file size without resorting to time-consuming, quality-reducing<br />
tricks.</p>
<p>The interactive and transparency characteristics of SVG enhance the Web<br />
creator's ability to create highly immersive and guided Web experiences. Every<br />
graphic component can be independently programmed, morphed or be a hyperlink.<br />
This results in the end user being able to dig deep into an SVG object to<br />
obtain more dynamic information-a perfect application for various Internet<br />
business applications.</p>
<p>Developer Benefits</p>
<p>SVG is an important step to making XML (eXtensible Markup Language) the<br />
preferred choice for professional Web and cross-media publishing. Because SVG<br />
incorporates the same high-quality graphics features as the Adobe(R)<br />
PostScript(R) language and Adobe Portable Document Format (PDF), few<br />
changes<br />
to existing applications are required to make them SVG authoring packages. In<br />
addition, information based on these formats can be easily repurposed into<br />
SVG.</p>
<p>SVG is a part of XML, so it also works seamlessly with JavaScript, CSS<br />
(Cascading Style Sheets) and DOM (Document Object Model) Web standards. This<br />
makes SVG easy to manage and control and provides developers with a<br />
fully-integrated solution for posting professional graphic content to<br />
the Web.</p>
<p>About Adobe Systems Incorporated</p>
<p>Founded in 1982, Adobe Systems is a leading provider of publishing and<br />
imaging software technologies, and the second largest desktop software company<br />
in the world. The company builds award-winning software solutions for<br />
professional publishers, web and graphic designers,<br />
document-intensive organizations, business users, and consumers.<br />
Adobe's products enable customers to create, publish and deliver<br />
visually-rich images and documents<br />
across all print and electronic media. Adobe's worldwide headquarters is in<br />
San Jose, California and its web site is located at <a href="http://www.adobe.com" title="http://www.adobe.com">http://www.adobe.com</a>.</p>
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