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  211. <div class="content_text">[NPL] AdKnowledge Introduces Advisor</div>
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  226.   <div class="left_inner_box_heading"><h1>[NPL] AdKnowledge Introduces Advisor</h1></div>
  227.  
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  233.  
  234.                    
  235.     
  236.  <p>AdKnowledge Introduces Advisor -- Now Marketers and Agencies Can Measure<br />
  237. Web Advertising Effectiveness</p>
  238. <p>Post-Click Tracking and Measurement of Return on Investment for Web<br />
  239. Advertising Now Possible</p>
  240. <p>New York, NY (@d:tech Conference) -- October 26, 1998 -- AdKnowledge, the<br />
  241. only independent provider of end-to-end web advertising management products<br />
  242. for advertisers and agencies, today introduced AdKnowledge Advisor, a tool<br />
  243. providing a reliable way to measure and optimize the return on web<br />
  244. advertising. With Advisor, marketers can now accurately track consumers'<br />
  245. complete response to ads, including buying patterns, to determine long-term<br />
  246. customer value.</p>
  247. <p>Advisor is the latest component of the AdKnowledge System, the<br />
  248. comprehensive, system designed to maximize the ROI of web marketing dollars<br />
  249. and save time and money by automating the web advertising process.</p>
  250. <p>Accurate Tracking of Web Advertising Effectiveness Now a Reality Usually,<br />
  251. the success of most web advertising is gauged using a combination of how<br />
  252. much the advertiser paid, how many people saw the ad, and how many people<br />
  253. clicked on it. Now, AdKnowledge Advisor closes the loop of web advertising<br />
  254. by providing a more accurate way to track an ad's effectiveness. Unlike<br />
  255. other products in the marketplace, Advisor is seamlessly integrated into<br />
  256. the AdKnowledge System, the only solution that takes the customer from<br />
  257. pre-planning all the way through to the measurement and optimization of<br />
  258. ROI. And, the next time the pre-planning cycle starts again, all this<br />
  259. knowledge is accessible with just a few keystrokes.</p>
  260. <p>"There's no question that our clients increasingly recognize the value of<br />
  261. third party ad serving and closed-loop reporting systems. With the new<br />
  262. AdKnowledge Advisor product, we can get the information we need to ensure<br />
  263. the greatest return for our clients' media dollars," said Lynn Bolger,<br />
  264. Senior Vice President, Media Director at APL Digital. "The system gives us<br />
  265. the information we need to turn around and instantly make changes so that<br />
  266. the ads that are pulling the best are running the most. This is the kind of<br />
  267. tracking and results that our clients need."</p>
  268. <p>With AdKnowledge's Advisor, marketers and agencies can truly measure<br />
  269. "post-click" consumer actions to determine advertising effectiveness and<br />
  270. the long-term value of a customer relative to acquisition costs. More than<br />
  271. just a reporting mechanism, AdKnowledge Advisor applies sophisticated<br />
  272. analytic tools that enable advertisers to understand customer actions.<br />
  273. Those actions, over a specified period of time, are reported and correlated<br />
  274. back to the ads to which they responded. Unlike stand-alone site tracking<br />
  275. systems, the AdKnowledge System puts advertisers in control so they can act<br />
  276. on which ads and targeting work and make changes in the campaign as it<br />
  277. runs.</p>
  278. <p>Until now, marketers and agencies have had to rely on click-through -- when<br />
  279. a user clicks on a web advertisement -- which measures how popular or<br />
  280. eye-catching an ad is, but not necessarily how effective. Post-click<br />
  281. tracking defines advertising results more accurately than click-through,<br />
  282. because it reports on what customers do after they click on an ad and<br />
  283. calculates customer conversion rates based on meaningful criteria such as<br />
  284. downloads, purchases, or time spent on a web site. Advertisers can use this<br />
  285. data to predict targets for future profitable customer acquisition efforts.</p>
  286. <p>Advisor Applies Proven Direct Marketing Techniques to the Web "Using<br />
  287. Advisor, we build a data warehouse for advertisers of what is working with<br />
  288. which user types and where, and then use proven data mining practices to<br />
  289. maximize the effectiveness of web marketing campaigns over the long term,"<br />
  290. said Scott Kauffman, president and CEO of AdKnowledge. "Direct marketers<br />
  291. have been doing this successfully for years. Now, we're applying the same<br />
  292. principles to the web to help advertisers realize the full potential of web<br />
  293. marketing and turn information into action."</p>
  294. <p>Integrated System Saves Time and Money<br />
  295. The AdKnowledge System -- which includes five key functions: : planning,<br />
  296. buying & trafficking, targeting & serving, reporting, and now post-click<br />
  297. tracking and return on investment -- increases the effectiveness of<br />
  298. campaigns, thereby improving the return on investment of ad spending. The<br />
  299. System's components are seamlessly integrated and include:</p>
  300. <p>o Planner, the comprehensive pre-buy and planning module, helps ad buyers<br />
  301. make informed media decisions and negotiate smarter. Planner integrates<br />
  302. extensive data from industry leaders like MRI, Simmons and Media Metrix and<br />
  303. NetRatings.</p>
  304. <p>o Campaign Manager, the component that links planning to execution, creates<br />
  305. and manages buy worksheets and insertion orders, and handles all<br />
  306. trafficking.</p>
  307. <p>o SmartBanner, the industry's most proven central ad serving technology,<br />
  308. automates the placement and targeting of web advertising campaigns. This<br />
  309. advanced technology delivers banners as well as the leading rich media<br />
  310. formats.</p>
  311. <p>o Reporter, the flexible reporting and analysis module, provides customized<br />
  312. reports both during and after campaigns. With its near real-time reporting<br />
  313. capabilities, Reporter enables instant-feedback creative testing and<br />
  314. cross-site comparable post-buy analysis.</p>
  315. <p>o Advisor, introduced today, provides comprehensive post-click tracking and<br />
  316. return on investment analysis.</p>
  317. <p>Availability and Pricing<br />
  318. The AdKnowledge System is available on an annual subscription basis. The<br />
  319. System is web-based, so there is no hardware or software to buy or<br />
  320. maintain. Billing is based on percentage tiers that correlate to monthly<br />
  321. advertising billing volume. In addition, Advisor's basic reporting function<br />
  322. is available now for a set-up charge and fixed monthly fee. For more<br />
  323. information, or to order the AdKnowledge System, call 800-286-6778 or visit<br />
  324. <a href="http://www.adknowledge.com" title="http://www.adknowledge.com">http://www.adknowledge.com</a>.</p>
  325. <p>ABOUT ADKNOWLEDGE<br />
  326. AdKnowledge is the only independent provider of a complete, end-to-end web<br />
  327. advertising management system that generates a high return on investment<br />
  328. for the advertiser's media dollars and increases the profitability of<br />
  329. agencies. The AdKnowledge System automates the advertising process and<br />
  330. delivers it through one easy-to-manage web-based system, which enables<br />
  331. users to plan, buy, traffic, target, serve, report and analyze.<br />
  332. AdKnowledge, which has a reputation for superior customer service, has<br />
  333. forged relationships with the following key industry leaders: BPA, Channel<br />
  334. Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,<br />
  335. NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a<br />
  336. privately held company, funded by Kleiner Perkins Caufield & Byers,<br />
  337. Mayfield Fund, The Walden Group and Partech International. The company's<br />
  338. headquarters are in Palo Alto, California, with offices in New York.<br />
  339. Contact via phone at 650-842-6500 or on the Internet at<br />
  340. <a href="http://www.adknowledge.com" title="http://www.adknowledge.com">http://www.adknowledge.com</a>.</p>
  341. <p>Contact:<br />
  342. Michele Schott<br />
  343. AdKnowledge Inc.<br />
  344. (650) 842-6502<br />
  345. <a href="mailto:mschott@adknowledge.com">mschott@adknowledge.com</a></p>
  346. <p>Katy Boos<br />
  347. Big Sky Communications<br />
  348. (650) 851-5360<br />
  349. <a href="mailto:katy@bigskypr.com">katy@bigskypr.com</a></p>
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  602. <p class="pad_top_3"><img
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  607. <div id="block-views-feeds_iphone_showcase-block_1" class="clear-block block block-views">
  608.  
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  610.   <div class="content"><div class="view view-feeds-iphone-showcase view-id-feeds_iphone_showcase view-display-id-block_1 view-dom-id-5">
  611.     
  612.   
  613.   
  614.       <div class="view-content">
  615.         <div class="views-row views-row-1 views-row-odd views-row-first">
  616.     
  617.   
  618.   
  619.   <div class="views-field-title">
  620.                 <span class="field-content">Introducing the App Hall of Fame!</span>
  621.   </div>
  622.   
  623.   
  624.   <div class="views-field-body">
  625.                 <div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue.  With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten.  There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
  626.   </div>
  627.   </div>
  628.   <div class="views-row views-row-2 views-row-even">
  629.     
  630.   
  631.   
  632.   <div class="views-field-title">
  633.                 <span class="field-content">Gobliiins Are Coming</span>
  634.   </div>
  635.   
  636.   
  637.   <div class="views-field-body">
  638.                 <div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
  639.   </div>
  640.   </div>
  641.   <div class="views-row views-row-3 views-row-odd">
  642.     
  643.   
  644.   
  645.   <div class="views-field-title">
  646.                 <span class="field-content">myPhoneDesktop ‚Äì Chrome to iPhone Extens...</span>
  647.   </div>
  648.   
  649.   
  650.   <div class="views-field-body">
  651.                 <div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
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  653.   </div>
  654.   <div class="views-row views-row-4 views-row-even">
  655.     
  656.   
  657.   
  658.   <div class="views-field-title">
  659.                 <span class="field-content">Classes Review</span>
  660.   </div>
  661.   
  662.   
  663.   <div class="views-field-body">
  664.                 <div class="field-content"><div class="body-row" id="body-row-213470"><div style="background:#F5F5F5;">Developer: Dustlab
  665. Price: $0.99
  666. Version Reviewed: 2.4.7
  667. iPhone Integration Rating: 3 out of 5 stars
  668. User Interface Rating: 4 out of 5 stars
  669. Re-use / Replay Value Rating: 3 out of 5 stars
  670. Overall Rating: 3.33 out of 5 stars
  671.  | Read more »</div></div></div>
  672.   </div>
  673.   </div>
  674.   <div class="views-row views-row-5 views-row-odd">
  675.     
  676.   
  677.   
  678.   <div class="views-field-title">
  679.                 <span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
  680.   </div>
  681.   
  682.   
  683.   <div class="views-field-body">
  684.                 <div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
  685.   </div>
  686.   </div>
  687.   <div class="views-row views-row-6 views-row-even">
  688.     
  689.   
  690.   
  691.   <div class="views-field-title">
  692.                 <span class="field-content">Pocketbooth Review</span>
  693.   </div>
  694.   
  695.   
  696.   <div class="views-field-body">
  697.                 <div class="field-content"><div class="body-row" id="body-row-213472"><div style="background:#F5F5F5;">Developer: Project Box
  698. Price: $0.99
  699. Version Reviewed: 1.0
  700. iPhone Integration Rating: 4 out of 5 stars
  701. User Interface Rating: 4 out of 5 stars
  702. Re-use / Replay Value Rating: 4.5 out of 5 stars
  703. Overall Rating: 4.17 out of 5 stars
  704.  | Read more »</div></div></div>
  705.   </div>
  706.   </div>
  707.   <div class="views-row views-row-7 views-row-odd views-row-last">
  708.     
  709.   
  710.   
  711.   <div class="views-field-title">
  712.                 <span class="field-content">Get Your Roast Right With ‚ÄòTime To Roast...</span>
  713.   </div>
  714.   
  715.   
  716.   <div class="views-field-body">
  717.                 <div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
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  832.   <tr>
  833.     <td width="66" class="red_text">Nov. 20:</td>
  834.     <td width="505" class="blue_text" onclick="showLoginDiv()"><a
  835.       href="javascript:void(0);">Take Control of Syncing Data in Sow
  836.     Leopard' released</a></td>
  837.     <td width="17"><img src="images/erow.gif" width="13" height="13"
  838.       alt="" /></td>
  839.   </tr>
  840.   <tr>
  841.     <td class="red_text">Nov. 19:</td>
  842.     <td class="blue_text"><a href="#">Cocktail 4.5 (Leopard Edition)
  843.     released</a></td>
  844.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  845.   </tr>
  846.   <tr>
  847.     <td class="red_text">Nov. 19:</td>
  848.     <td class="blue_text"><a href="#">macProVideo offers new Cubase
  849.     tutorials</a></td>
  850.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  851.   </tr>
  852.   <tr>
  853.     <td class="red_text">Nov. 18:</td>
  854.     <td class="blue_text"><a href="#">S Stardom anounces Safe Capsule, a
  855.     companion piece for Apple's</a></td>
  856.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  857.   </tr>
  858.   <tr>
  859.     <td class="red_text">Nov. 17:</td>
  860.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  861.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  862.   </tr>
  863.   <tr>
  864.     <td class="red_text">Nov. 17:</td>
  865.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  866.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  867.   </tr>
  868.   <tr>
  869.     <td class="red_text">Nov. 17:</td>
  870.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  871.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  872.   </tr>
  873.   <tr>
  874.     <td class="red_text">Nov. 17:</td>
  875.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  876.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  877.   </tr>
  878.   <tr>
  879.     <td class="red_text">Nov. 17:</td>
  880.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  881.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  882.   </tr>
  883.   <tr>
  884.     <td class="red_text">Nov. 17:</td>
  885.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  886.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  887.   </tr>
  888.   <tr>
  889.     <td class="red_text">Nov. 17:</td>
  890.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  891.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  892.   </tr>
  893.   <tr>
  894.     <td class="red_text">Nov. 17:</td>
  895.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  896.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  897.   </tr>
  898.   <tr>
  899.     <td class="red_text">Nov. 17:</td>
  900.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  901.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  902.   </tr>
  903.   <tr>
  904.     <td class="red_text">Nov. 17:</td>
  905.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  906.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  907.   </tr>
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  916.  
  917. <div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location.  Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
  918.  
  919. Here's a quick run down of the features on the new web site, which can be subtle.
  920. <UL><LI>We're running regular raffles.  If you want free stuff make sure to register.  <a href="/register">It's easy and only takes a minute!</a>
  921. <LI>Registering for the site allows you greater functionality.
  922. <LI>The first few blocks are original content from MacTech (for geeks) and our sister web site, MacNews (for general users)
  923. <LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation.  Updated every 15 minutes.
  924. <LI>Our Whitepapers, Screencasts, and Videos section give you insight into great products
  925. <LI>The Community Search narrows your search to the most relevant of Apple related sites for better results
  926. <LI>The forums give you a place to ask questions, and share your knowledge.
  927. <LI>Our partners at MacUpdate, MacPrices.net and the Jobs Boards keep you up to date
  928. <LI>Want to see all the news in one big list?  Check out our new  <a href="/firehose">Information Firehose</a>
  929. <LI>And, don't forget the Apple Central area, and ads throughout the site.  Advertisers are what make the site possible</UL>
  930. We truly hope you <a href="/register">register</a> so that we can keep you up to date about new features as they are implemented.   And, please use the BETA button in the top right to provide us any feedback, suggestions or bugs.  We love to hear from you. </div>
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