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<div class="left_inner_box_heading"><h1>New Label Printer SDK From Seiko Instruments for Mac Developers</h1></div>
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<p>NEW SDK FROM SEIKO INSTRUMENTS ALLOWS MAC DEVELOPERS TO WRITE SMART LABEL<br />
PRINTER APPLICATIONS</p>
<p>1st Smart Label Printer SDK Available to Mac Community</p>
<p>TORRANCE, Calif. -- May 1, 2005 -- Business and home/office products<br />
supplier Seiko Instruments USA Inc., the pioneer of the one-label-at-a-time<br />
"smart" printer, has released a Software Development Kit (SDK) for Mac<br />
developers and independent software vendors (ISVs) who want to create<br />
applications for the company's line of Smart Label Printers. Seiko<br />
Instruments' new SDK, the first designed for Mac label printing<br />
applications, simplifies the development process to just a few lines of<br />
code.</p>
<p>"We've realized there is a huge untapped market of Mac users who could use<br />
a handy small footprint printer on their desktop," Dennis Cox, director of<br />
sales and marketing, Business and Home/Office Products Division, Seiko<br />
Instruments USA, said. "Releasing this SDK is the first of many steps we<br />
plan to take in the coming months to give both consumer and office users a<br />
tool to make single label printing easy and efficient."</p>
<p>Seiko Instruments Smart Label Printers are designed to create one label at<br />
a time for envelopes, media storage, bar code printing and a variety of<br />
other office and home applications. The small footprint desktop printers<br />
also make great nametags and ID badges for parties, trade shows,<br />
conferences and other business or social events. Each printer comes<br />
complete with Smart Label Software for fast, easy production of custom<br />
labels featuring a variety of fonts and graphics.</p>
<p>Seiko Instruments' new SDK supports the latest versions of Macintosh<br />
operating systems 10.2 and 10.3 and provides all the necessary facilities<br />
to print synchronously and asynchronously to Seiko Instruments Smart Label<br />
Printers. The SDK comes with documentation, a sample application including<br />
source code that uses the SDK to print labels to the Seiko Instruments<br />
printers and an installer. The SDK works with both Carbon and Cocoa<br />
applications and includes sample code for each.</p>
<p>With the new SDK, no complicated calls to the printing system are needed.<br />
End users won't have to worry about manually changing the default printer,<br />
and no page set-up is required. Plus, because the SDK makes a direct<br />
connection to the label printer, users can stop printing on a dime if they<br />
have a problem -- such as running out of labels or noticing a typo at the<br />
last minute.</p>
<p>Beta Available for Download</p>
<p>A beta version of the Seiko Instruments Smart Label Printer SDK is<br />
available for download at<br />
<a href="http://www.siibusinessproducts.com/sdk/mac/index.html" title="http://www.siibusinessproducts.com/sdk/mac/index.html">http://www.siibusinessproducts.com/sdk/mac/index.html</a>. A final shipping SDK<br />
is expected this summer.</p>
<p>About Seiko Instruments USA Inc. (SIU)</p>
<p>Seiko Instruments USA's Business and Home/Office Products Division produces<br />
end user products designed to enhance productivity in small business, home<br />
office and a variety of vertical industry settings. The company's products<br />
are sold through computer dealers, office and computer superstores, mail<br />
order and online catalogs in the Americas, Europe, Australia and South<br />
Africa.</p>
<p>SIU headquarters are in Torrance, Calif. For more information, visit our<br />
web site at <a href="http://www.siibusinessproducts.com" title="www.siibusinessproducts.com">www.siibusinessproducts.com</a>.</p>
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