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<div class="left_inner_box_heading"><h1>NBC Universal Returns to the iTunes Store</h1></div>
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<p>NBC Universal Returns to the iTunes Store</p>
<p>All-Star Lineup Includes "Heroes," "The Office," "Battlestar Galactica" &<br />
"30 Rock"</p>
<p>Top Rated NBC Comedies & Dramas Now Available on iTunes in Stunning HD</p>
<p>NEW YORK and SAN FRANCISCO--September 9, 2008--Apple and NBC Universal<br />
today announced the return of NBC programming to the iTunes Store<br />
(<a href="http://www.itunes.com" title="http://www.itunes.com">http://www.itunes.com</a>) including NBC networks' top 10 series available<br />
immediately for purchase and download in both standard definition and<br />
stunning high definition. iTunes customers can choose programming from NBC,<br />
USA Network, SCI FI Channel, Bravo, Sleuth and NBC News including favorites<br />
such as the award-winning and critically acclaimed "Heroes," and the Emmy<br />
award-winning programs "The Office," "Battlestar Galactica" and "30 Rock."<br />
NBCU standard definition television shows on the iTunes Store are $1.99 per<br />
episode and HD programs are available for just one dollar more at $2.99 per<br />
episode and select library content is available for $.99. Additional NBCU<br />
programming from Oxygen, Telemundo, Mun2 and NBC Sports will be available<br />
on iTunes soon.</p>
<p>"The return of our shows to iTunes is terrific news for everyone who loves<br />
television and the ease and convenience of Apple's iTunes," said Jeff<br />
Zucker, President and CEO, NBC Universal. "And now, by offering consumers a<br />
variety of new options, our fans have even more ways to enjoy our content."</p>
<p>"We are thrilled that NBC is back on iTunes in time for the Fall TV<br />
season," said Steve Jobs, Apple's CEO. "NBC has some of TV's most popular<br />
shows and now customers can purchase and download them from iTunes in SD or<br />
stunning HD."</p>
<p>iTunes customers can also purchase a Season Pass which allows viewers to<br />
buy an entire season of programming at a discounted price. In addition, NBC<br />
Universal is offering one free episode from each of their top series,<br />
available in either SD or HD, on the iTunes Store for the next two weeks.<br />
The premiere episodes of upcoming NBC shows, such as "Knight Rider," "My<br />
Own Worst Enemy" and "Kath & Kim" will be available on iTunes a week before<br />
their broadcast premieres later in September and October, with subsequent<br />
episodes available the day after broadcast. NBC is also making full<br />
episodes of several vintage television shows available on iTunes for $.99,<br />
including "The A-Team," "The Alfred Hitchcock Hour," "Miami Vice," "Kojak"<br />
and the original "Battlestar Galactica."</p>
<p>The iTunes Store is the world's most popular online music, TV and movie<br />
store with a catalog of over 8.5 million songs, over 30,000 TV episodes and<br />
over 2,500 films including 600 in stunning high definition video. With<br />
Apple's legendary ease of use, pioneering features such as iTunes Movie<br />
Rentals, integrated podcasting support, iMix playlist sharing, the ability<br />
to turn previously purchased tracks into complete albums at a reduced<br />
price, and seamless integration with iPod and iPhone, the iTunes Store is<br />
the best way for Mac and PC users to legally discover, purchase and<br />
download music and video online.</p>
<p>Pricing & Availability</p>
<p>iTunes 8 for Mac and Windows includes the iTunes Store and is available as<br />
a free download from (<a href="http://www.itunes.com" title="http://www.itunes.com">http://www.itunes.com</a>). Purchase and download of<br />
songs and videos from the iTunes Store requires a valid credit card from a<br />
financial institution in the country of purchase. Video availability varies<br />
by country.</p>
<p>NBC Universal is one of the world's leading media and entertainment<br />
companies in the development, production, and marketing of entertainment,<br />
news and information to a global audience. Formed in May 2004 through the<br />
combining of NBC and Vivendi Universal Entertainment, NBC Universal owns<br />
and operates a valuable portfolio of news and entertainment networks, a<br />
premier motion picture company, significant television production<br />
operations, a leading television stations group and world-renowned theme<br />
parks. NBC Universal is 80 percent owned by General Electric and 20 percent<br />
owned by Vivendi.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone.</p>
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