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<div class="left_inner_box_heading"><h1>Microsoft includes Macromedia Flash and Shockwave Players</h1></div>
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<p>MACROMEDIA TIGHTENS INTEGRATION OF MACROMEDIA FLASH IN MICROSOFT INTERNET<br />
EXPLORER</p>
<p>Microsoft includes Macromedia Flash and Shockwave Players to enable rich<br />
media applications</p>
<p>Microsoft Professional Developers Conference Orlando, Florida July 12, 2000<br />
Macromedia, Inc. (NASDAQ: MACR), the leading provider of solutions for<br />
compelling and effective Web sites, today announced the most comprehensive<br />
integration between the Macromedia Flash Player and a Web browser with<br />
todays release of Microsoft Internet Explorer 5.5. At a keynote this<br />
morning, Microsoft Chairman and Chief Software Architect Bill Gates<br />
demonstrated new functionality in Internet Explorer 5.5 that for the first<br />
time enables developers to manipulate rich media Macromedia Flash<br />
components on a Web page using custom Extensible Markup Language (XML)<br />
tags. This integration enables developers who are not familiar with the<br />
Macromedia Flash authoring environment to easily design pages and<br />
applications that have rich Macromedia Flash interfaces and dynamically<br />
update based on user interaction. Macromedia Flash is the standard for<br />
high-impact, vector-based Web sites that deliver motion, sound,<br />
interactivity, and graphics.</p>
<p>The deep integration of Macromedias rich media technology with Microsoft<br />
platforms builds on the long-standing relationship between both companies.<br />
This marks the fourth year that Microsoft Corp. will include the Macromedia<br />
Flash and Shockwave Players with its Internet Explorer technologies in<br />
Windows.</p>
<p>Microsoft Internet Explorer 5.5 provides Macromedia developers with a<br />
great open platform on which to build real-world, high-end Internet<br />
applications, said Tom Hale, senior vice president of product marketing<br />
for Macromedia. By working closely with Microsoft, Macromedia enables our<br />
combined developer communities to better take advantage of the Internet<br />
Explorer platform with powerful rich media. Microsoft built Internet<br />
Explorer 5.5 so that third parties can build specialized components to meet<br />
their business needs, said Chris Jones, vice president of the Windows<br />
Client Team at Microsoft. We are excited to have Macromedia showcasing the<br />
ways developers can extend our platform.</p>
<p>Microsoft Internet Explorer 5.5 contains new features that will benefit<br />
Macromedia Flash developers including ViewLink and new rendering<br />
application programming interfaces (API). ViewLinking is part of the<br />
next-generation of Behaviors technology first introduced in Internet<br />
Explorer 5.0. ViewLinking and Behaviors enable developers to implement<br />
Macromedia Flash content using pre-defined XML tags to place and control<br />
rich-media content within all the other content on a Web page. The<br />
rendering engine in Internet Explorer 5.5 and a future version of the<br />
Macromedia Flash Player will allow HTML, Macromedia Flash (SWF), and other<br />
Web formats to be intermixed and layered within a Web page. Macromedia is<br />
also committed to tightly integrating the Macromedia Flash components with<br />
its Macromedia Dreamweaver Web development platform.</p>
<p>During the keynote, Macromedia Flash content was demonstrated through a<br />
human resources application that displayed organizational charts, bar<br />
charts, pie charts, and calendars that could all be updated directly from<br />
the Web page due to the rich integration possible between the Macromedia<br />
Flash content and Microsoft Internet Explorer 5.5. The keynote provided a<br />
powerful showcase for enterprise uses of Macromedia Flash for the robust<br />
display of corporate information. All of these examples are available as<br />
part of the Macromedia Flash Enterprise Kit for Internet Explorer 5.5. The<br />
kit provides examples and documentation on how to use Macromedia Flash with<br />
the new features in Internet Explorer 5.5 and is available now on the<br />
Macromedia Web site.</p>
<p>Macromedia Flash is the leading technology for delivering high-impact,<br />
vector-based Web content. More than 248 million online users, or 92 percent<br />
of people online, can immediately view Macromedia Flash content without<br />
having to download a player. Leading companies such as Microsoft,<br />
Coca-Cola, Tiffany, Lexus, and Disney use Macromedia Flash to uniquely<br />
brand their online presence. Macromedia Shockwave Player is the Web<br />
standard for entertaining, engaging, rich-media playback, and is deployed<br />
on more than 51 percent of Web browsers.</p>
<p>ABOUT MACROMEDIA<br />
Macromedia is passionate about what the Web can be. Its award-winning<br />
products empower developers to provide the most engaging experience on the<br />
Web, and enable more effective e-business. Headquartered in San Francisco,<br />
Macromedia (NASDAQ: MACR) has more than 1,000 employees worldwide and is<br />
available on the Internet at <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>.</p>
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