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<p>Vivo Software Announces New Version of VivoActive Producer</p>
<p>Streaming Web Video Post-Production Tool Now Brings Enhanced Productivity to<br />
Webmasters</p>
<p> WALTHAM, Mass., November 12, 1996 -- Vivo Software today announced the<br />
newest version of its VivoActive Producer, a Web video post-production<br />
tool that enables Webmasters to easily produce and integrate streams-based<br />
video into their Web sites. VivoActive Producer 1.5 includes productivity<br />
enhancing features that help Webmasters manipulate and process vide o clips<br />
into their Web sites more quickly and easily. Available for both PC and<br />
Apple Power Macintosh platforms, it will be delivered initially on the<br />
Power Mac, the most popular development platform with most Web site<br />
designers today. A beta version of the VivoActive Producer 1.5 is<br />
available at Vivo,s Web site: <a href="http://www.vivo.com" title="http://www.vivo.com">http://www.vivo.com</a></p>
<p> The initial version of the VivoActive product family, launched in September,<br />
already has generated considerable market momentum. More than 190 Web sites<br />
feature VivoActivated streaming video, including CNN, C/Net, MSNBC,<br />
Hewlett-Packard, Intel and NCR; and some 500,000 copies of the VivoActive<br />
Player Web browser plug-in have been downloaded by PC and Power Mac users.</p>
<p> Designed to integrate seamlessly within the working environments of<br />
Webmasters, the new VivoActive Producer 1.5 features greater integration with<br />
Apple,s QuickTime environment, allowing previewing and manipulation of<br />
QuickTime video clips before they are added to a Web page. It also allows<br />
customized batch processing of video clips, so that multiple video clips<br />
can be<br />
converted to the VivoActive streaming format without user intervention,<br />
significantly enhancing the ability of the VivoActive Producer to generate<br />
large volumes of content for active Web sites.</p>
<p> The VivoActive Producer also processes video in little more than the time<br />
necessary to view the clip. This not only allows quick changes to Web site<br />
content, but also can cut hours off the process of preparing lengthy video<br />
clips for posting.</p>
<p> For new corporate intranet applications, VivoActive technology can leverage<br />
existing video resources and help to quickly deploy them. Organizations can<br />
now create browser-based applications for internal audiences and use the<br />
VivoActive Producer to easily add video clips of product demonstrations,<br />
training and corporate information directly into these pages.</p>
<p> &To fully realize its potential, Web video must be as easy to produce as it<br />
is to watch," said Dr. Staffan Ericsson, chairman of Vivo Software. "People<br />
want instant accessibility. That means streaming video on-demand for viewers,<br />
without lengthy waits for a file to download; and it means fast and easy<br />
processing of video clips for posting to the Web. That's precisely what<br />
VivoActive delivers."</p>
<p>Enabling the Web Video Revolution<br />
The VivoActive product family is comprised of the VivoActive Producer and the<br />
VivoActive Player. VivoActive Player is a Web browser plug-in that enables PC<br />
or Power Mac users to view videos from any VivoActivated Web site. VivoActive<br />
Player can be downloaded free from <a href="http://www.vivo.com" title="http://www.vivo.com">http://www.vivo.com</a>.</p>
<p> By using the HTTP protocol and supporting standard Web servers, the<br />
VivoActive<br />
software family makes video a natural component of the Web environment. This<br />
contrasts with other approaches to video on the Web, which treat video as an<br />
adjunct or add-on, requiring additional hardware or special modifications to<br />
established Internet/intranet infrastructures. VivoActive Producer and Player<br />
software eliminates the need for dedicated video server hardware, and<br />
conserves<br />
network bandwidth, enabling faster, more widely accessible video on-demand<br />
over<br />
the Web.</p>
<p> VivoActive technology differs from other Web video solutions in several key<br />
dimensions:<br />
* It requires no dedicated video server hardware or software, so there is no<br />
incremental infrastructure cost for Web site operators<br />
* It uses Vivo's patented compression algorithms, which compress video and<br />
audio signals at ratios of greater than 200:1 to maximize precious network<br />
bandwidth<br />
* It uses HTTP, so video is transported like any other common Web data type,<br />
enabling video to pass securely through firewalls and wherever standard Web<br />
traffic goes<br />
* It works with established, popular Web video formats, such as QuickTime/AVI<br />
files, making VivoActive software complementary to existing video resources</p>
<p> The VivoActive Producer 1.5 is available in special demo version for Power<br />
Macintosh free of charge directly from Vivo,s Web site at<br />
<a href="http://www.vivo.com" title="http://www.vivo.com">http://www.vivo.com</a>. It requires a Power Macintosh with 16MB of memory and<br />
4MB<br />
of disk space. The full-release version will be available in December at a<br />
suggested price of $795 and can either be downloaded from the Vivo Web site or<br />
ordered directly by calling (800) VIVO-411.</p>
<p>About Vivo Software<br />
Vivo Software, Inc. (Waltham, MA) is a leader in enabling the Web video<br />
publishing revolution. Founded in 1993, by a team of<br />
internationally-recognized experts in video and audio signal processing<br />
technology, Vivo develops and markets VivoActive software, the only<br />
commercially-available solution for producing and viewing low-bandwidth,<br />
on-demand streaming media (video and audio) over the World Wide Web using<br />
standard Web servers. Vivo's patented compression technology also is licensed<br />
to PictureTel Corp., which uses it as the basis for its PC-based<br />
videoconferencing products.</p>
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