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<div class="left_inner_box_heading"><h1>[MD1] QuickTime 3 and QuickTime 3 Pro Available Now</h1></div>
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<p>QuickTime 3 and QuickTime 3 Pro Available Now</p>
<p>Major New Release Delivers Next Generation Digital Video and Audio for<br />
Consumers and Media Professionals</p>
<p>CUPERTINO, California--March 30, 1998--Apple Computer, Inc. today announced<br />
the availability of QuickTime 3, Apple's industry-leading multimedia<br />
software that allows consumers and media professionals to capture, edit and<br />
playback a wide variety of digital video and audio content. Macintosh and<br />
Windows users can download a free version of QuickTime 3 from<br />
<a href="http://www.apple.com/quicktime" title="http://www.apple.com/quicktime">http://www.apple.com/quicktime</a>. The advanced capabilities of QuickTime 3<br />
Pro are available to users for just U.S. $29.99.</p>
<p>"If you want to easily view or edit high quality video on your computer,<br />
QuickTime 3 Pro is a must-have," said Avie Tevanian, Apple's senior vice<br />
president software engineering. "For consumers, digital video artists,<br />
software developers and webmasters, QuickTime 3 is the ultimate software<br />
for creating and publishing digital content--from home videos to<br />
blockbuster interactive software titles. Also, with new compression<br />
technologies and file play back capabilities, QuickTime is required<br />
software for any serious Internet user."</p>
<p>Available for Mac OS, Windows 95 and Windows NT, this latest version of<br />
QuickTime significantly advances its video and audio capabilities.<br />
QuickTime 3 includes new compression technology from Sorenson Vision Inc,<br />
QDesign Corporation and QUALCOMM, virtual reality integration and support<br />
for over 150 video effects and transitions approved by the Society of<br />
Motion Picture & Television Engineers (SMPTE). Roland Corporation's Sound<br />
Canvas sound set is also included, providing over 200 MIDI-compatible<br />
sounds and instruments.</p>
<p>In total QuickTime 3 can play back of over 30 different audio and video<br />
file formats and offers real-time streaming of digital content over the<br />
Internet, allowing web surfers to view QuickTime movies from any web<br />
server, without long download delays. The technology's streaming and file<br />
playback capabilities, coupled with the integration of market-leading<br />
compression technology, make QuickTime 3 a stand out application for<br />
viewing multimedia content on the Internet.</p>
<p>QuickTime 3 contains underlying multimedia system software, an Internet<br />
plug-in and two applications for viewing digital content--MoviePlayer and<br />
PictureViewer.</p>
<p>Advantages of QuickTime 3 Pro<br />
QuickTime 3 Pro builds on the capabilities of QuickTime 3 by delivering<br />
enhanced playback options as well as new authoring features for Windows and<br />
Macintosh users. These include: - Full screen video playback; - Digital<br />
video and audio editing capabilities with cut and paste; - Ability to save<br />
digital still images in a wide variety of formats including JPEG, BMP,<br />
Photoshop and PICT; - Ability to save audio and video files from the<br />
Internet to personal computers; - Preparation and compression of content<br />
for streaming delivery from any web server.</p>
<p>QuickTime: The Standard for Digital Video and New Media Publishing<br />
First released in 1991, QuickTime is the standard for digital media<br />
creation and publishing. Its latest release, QuickTime 3, combines advanced<br />
digital video streaming technologies with major breakthroughs in<br />
ease-of-use.</p>
<p>QuickTime is the only digital media technology platform capable of<br />
integrating 3D animation, real-time special effects, virtual reality, and<br />
streaming video and audio across all major personal computer platforms.<br />
QuickTime currently supports over 35 popular media file formats, including<br />
most major video, still image, audio, animation, and MIDI formats.<br />
QuickTime is the winner of numerous industry awards and QuickTime's file<br />
format has been chosen as the starting point for The International<br />
Organisation for Standardisation (ISO) MPEG-4 Intermedia Format.</p>
<p>Pricing and Availability<br />
QuickTime 3 is available immediately for download at<br />
<a href="http://www.apple.com/quicktime/" title="http://www.apple.com/quicktime/">http://www.apple.com/quicktime/</a>. For just $29.99, users can then purchase a<br />
special code from the website that will open the advanced capabilities of<br />
QuickTime 3 Pro. Apple expects localized language versions of QuickTime 3<br />
to be available for download in spring 1998.</p>
<p>Apple Computer, Inc. ignited the personal computer revolution in the 1970s<br />
with the Apple II, and reinvented the personal computer in the 1980s with<br />
the Macintosh. Apple is now recommitted to its original mission - to bring<br />
the best personal computing products and support to students, educators,<br />
designers, scientists, engineers, businesspersons and consumers in over 140<br />
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