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<p>MHA Event Management To Become IDG Affiliate</p>
<p>IDG Expo Management to continue producing IDG's market-leading IT events,<br />
develop additional world-class information shows</p>
<p>BOSTON, September 15, 1997 - MHA Event Management and International Data<br />
Group today announced a new development in their long-standing and<br />
successful relationship. Effective immediately, MHA will become an IDG<br />
affiliate and assume the IDG name, it was announced by MHA CEO Mike Hallal<br />
and President David B. Egan.</p>
<p>Under the agreement, MHA will be known as IDG Expo Management Company. The<br />
company will continue to produce leading IDG-branded information events,<br />
including the MACWORLD Expos, ComNet, the Telecommuting & Home Office<br />
Exposition & Conference (THOE) and E3 - the Electronic Entertainment<br />
Exposition.</p>
<p>"We are excited about becoming an IDG affiliate," said Mike Hallal. "This<br />
agreement enhances the long-standing strategic alliance between the two<br />
companies and creates one point of reference - that of IDG - for<br />
world-class events and services in the minds of IT executives worldwide."</p>
<p>Since 1979, MHA has been the producer and management company for premium IT<br />
trade shows branded by IDG, the leading IT media and information services<br />
company serving more than 60 million IT professionals in 75 countries.</p>
<p>IDG Expo Management Company is working closely with IDG to enhance the<br />
brand value of the current shows and, at the same time, create additional<br />
events and services targeting buyers and sellers in the IT community.</p>
<p>"With today's announcement, we are reinforcing our commitment to create<br />
world-class events and expositions for our exhibitors, attendees and other<br />
business partners," said Egan. "This agreement allows us to enhance the<br />
value of our current shows and pursue our originally stated mission of<br />
continuing to develop additional world renowned expositions and services."</p>
<p>ABOUT IDG<br />
Headquartered in Boston, Massachusetts, International Data Group has annual<br />
revenues of more than $1.2 billion and 8,000 employees. Its publishing<br />
subsidiary, IDG Communications, publishes more than 250 newspapers and<br />
magazines in over 67 countries. IDG's trade book division, IDG Books<br />
Worldwide, is the fastest growing computer book publisher with over 50% of<br />
the top ten selling books with foreign translations in over 20 languages.<br />
IDG's research subsidiary, International Data Corporation (IDC), is the<br />
leading market research and analysis firm covering the computer field. Its<br />
exposition management subsidiaries run over 64 computer-related expositions<br />
and conferences in 22 countries.</p>
<p>ABOUT IDG EXPO MANAGEMENT COMPANY<br />
Headquartered in Norwood, Massachusetts, IDG Expo Management Company is a<br />
premium producer and manager of exposition events that shape the U.S. IT<br />
marketplace. IDG Expo Management Company produces IDG-branded events<br />
including the MACWORLD Expos; ComNet; E3 - the Electronic Entertainment<br />
Expo, and the Telecommuting & Home Office Expo, which will launch in San<br />
Francisco in October. Each year, more than 2,000 exhibiting companies and<br />
more than 250,000 IT professionals attend IDG-produced events to buy, sell,<br />
learn about and influence the IT purchasing agenda. IDG Expo Management<br />
Company was founded in 1979 as Mitch Hall Associates.</p>
<p>Contacts:<br />
Chris O'Reilly<br />
IDG Expo Management<br />
617-440-2756</p>
<p>Matthew Hutchison<br />
Porter Novelli International<br />
202-973-1374</p>
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