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Macromedia and Project Cool Launch Web Site Design Contest</p>
<p>New York, N.Y. - December 8, 1997 - Macromedia, Inc. (NASDAQ: MACR), today<br />
announced that Dreamweaver, the first visual Web authoring tool created<br />
for Web development professionals is now shipping for Windows and<br />
Macintosh. With Dreamweaver, Web professionals experience the power and<br />
productivity of a visual tool with the control and flexibility of an HTML<br />
text editor. Dreamweaver is also the first HTML editor with in-depth<br />
support for cross-browser dynamic HTML. Since the Dreamweaver beta was<br />
released in October, over 80,000 downloads have been recorded from the<br />
Dreamweaver Web site, <a href="http://www.dreamweaver.com" title="www.dreamweaver.com">www.dreamweaver.com</a>. To celebrate the shipping of<br />
Dreamweaver, Macromedia and Project Cool have launched the Dreamweaver Web<br />
site design contest.</p>
<p>Top Web design firms such as Digital Planet and Box Top Interactive have<br />
already incorporated Dreamweaver into their day-to-day production schedule<br />
while several sites including HotWired, Merrill Lynch and Discovery Channel<br />
Online started using Dreamweaver to redesign their Web sites, examples of<br />
which are currently available at <a href="http://www.dreamweaver.com" title="www.dreamweaver.com">www.dreamweaver.com</a>.</p>
<p>"Dreamweaver has some of the most powerful features we've seen in a Web<br />
design tool," states Kurt Kochman, vice president of production at Box Top<br />
Interactive, an award winning Web design firm based in Los Angeles. "It<br />
offers significant advantages over working in text editors, while still<br />
giving us complete control over the HTML source code. Designers can now<br />
spend more time being creative and less time thinking about HTML."</p>
<p>Many Internet professionals have rejected the current generation of visual<br />
HTML editors-preferring to stay with text editors-because these tools make<br />
significant changes to imported HTML. The Dreamweaver engineering team<br />
built the product on a foundation that preserves the integrity of original<br />
HTML source. The underlying Roundtrip HTML technology allows developers to<br />
switch back and forth between their current HTML source editor and<br />
Dreamweaver without fear of changes to their original HTML. Macromedia,<br />
Project Cool Launch Dreamweaver Contest To celebrate Dreamweaver's launch,<br />
Macromedia and Project Cool today announced a Web site design contest to<br />
showcase the creative and design capabilities of Web developers using<br />
Dreamweaver. The contest, which starts today at Fall Internet World, is<br />
focused around the themes of El Nio and the Year 2000. Awards will be<br />
presented for Best Web Site Design and Best Web Site Makeover using dynamic<br />
HTML.</p>
<p>Entries for the contest will be accepted from December 8, 1997 through<br />
February 28, 1998 at <a href="http://www.projectcool.com/dreamweaver" title="www.projectcool.com/dreamweaver">www.projectcool.com/dreamweaver</a> with winners announced<br />
at Spring Internet World on March 12, 1998. Winners in each category will<br />
receive roundtrip airfare anywhere in the world* in recognition of<br />
Dreamweaver's underlying Roundtrip HTML technology.</p>
<p>The contest will be judged by leaders in the Web community, including:<br />
Roger Black, president of Interactive Bureau; Glenn Davis, co-founder and<br />
CTO of Project Cool, Inc.; Ted Greenwald, editor-in-chief of InterActivity;<br />
Kevin Lynch, vice president of Internet authoring at Macromedia; Brandee<br />
Selck, senior interface designer at LVL Interactive; Dan Shafer,<br />
editor-at-large of CNET's BUILDER.COM site for Web Builders; David Siegel,<br />
author of Creating Killer Web Sites; Jeffrey Veen, interface director at<br />
Wired Digital and author of HotWired Style; and Lynda Weinman, author of<br />
Designing Web Graphics.2.</p>
<p>Dreamweaver Ships with BBEdit, HomeSite<br />
Dreamweaver is shipping with full versions of both Bare Bones Software's<br />
BBEdit 4.5 for the Macintosh and Allaire's HomeSite 3.0 for Windows 95, the<br />
leading HTML text editors for Macintosh and Windows, respectively. Both<br />
versions of BBEdit and HomeSite feature special enhancements that create a<br />
mutually beneficial working environment with Dreamweaver.</p>
<p>Pricing and Availability<br />
In North America, Dreamweaver for Windows 95/NT, or Macintosh Power PC is<br />
available for an estimated street price of US $499, but will be offered for<br />
an estimated street price of US $299 until February 28, 1998. Interested<br />
parties outside North America should contact their local Macromedia<br />
distributor for pricing and availability. Dreamweaver is available for<br />
purchase online through Macromedia at <a href="http://www.dreamweaver.com" title="www.dreamweaver.com">www.dreamweaver.com</a> and through<br />
traditional software distribution channels, retail dealers and mail order.<br />
For the name of a Macromedia authorized reseller in your area, call (800)<br />
326-2128 or visit <a href="http://www.macromedia.com" title="www.macromedia.com">www.macromedia.com</a>.</p>
<p>About Project Cool<br />
With over two million page views a month, Project Cool, Inc.<br />
<a href="http://www.projectcool.com" title="http://www.projectcool.com">http://www.projectcool.com</a> is one of the most successful educational<br />
resource centers for Web builders. It provides original, easy-to-understand<br />
tutorials, immersive examples, and peer-to-peer assistance to Web<br />
developers, as well as commentary on industry issues. Project Cool's<br />
objective is to provide a place where Web builders can learn and grow, be<br />
inspired by great examples, and interact with others who are also building<br />
for the Web.</p>
<p>About Macromedia<br />
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading<br />
provider of software products, each designed to help make creativity and<br />
interactivity more possible in the new technology ecosystem. Macromedia's<br />
award-winning products for Windows, Macintosh and the Internet are<br />
available to business, education, and government customers worldwide.<br />
Additional information on Macromedia is available on the Internet at<br />
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