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manufacturers and web developers are energizing e-commerce and<br />
increasing revenues simply by adding more depth and interactivity to<br />
a photograph. Resulting IPIX are ideal for posting to Web sites,<br />
CD-ROM and other multimedia applications to bring photographs to<br />
life. For companies investing in the Internet and digital media as<br />
tools for information dissemination and sales generation, IPIX has<br />
proven to deliver increased web site hits/visits, increased revenues<br />
and recognition for innovative companies capitalizing on this new<br />
form of photography. </p>
<p>About Interactive Pictures Corporation</p>
<p>Interactive Pictures Corporation has reinvented photography for<br />
businesses and consumers through its patented IPIX technology. An<br />
IPIX immersive image "teleports" people to and immerses them in a<br />
360-degree-by-360-degree image. With technology originally developed<br />
on behalf of NASA and the U.S. Department of Energy as a means to<br />
view and handle hazardous environments from a safe distance, an IPIX<br />
places viewers in the center of a picture, allowing them to navigate<br />
the environment in real time. IPIX is the only photography solution<br />
to deliver a completely immersive photographic experience providing<br />
interactive, spherical images. An IPIX takes the viewer from earth to<br />
sky and horizon to horizon, all from two simple opposing photographs<br />
captured by a fisheye lens and seamlessly blended together.<br />
Interactive Pictures has helped numerous organizations create virtual<br />
tours and redefine digital marketing/electronic commerce efforts<br />
including Microsoft, AOL, Disney, Hilton Hotels, Toyota, Intel,<br />
Rent.Net, Coldwell Banker, CNN, The New York Times, The Chicago<br />
Tribune, Discovery Communications, the NFL and the NBA. Interactive<br />
Pictures maintains corporate headquarters in Oak Ridge, Tenn. and San<br />
Jose, Calif. The privately held company has received equity<br />
investments from Motorola, Discovery Communications, Advance<br />
Publications and Media One Group. Experience IPIX and learn more<br />
about Interactive Pictures at <a href="http://www.ipix.com" title="www.ipix.com">www.ipix.com</a>.</p>
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