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<p>CNBC AIRS STORY ON APPLE AS PRECURSOR TO ANNOUNCEMENT<br />
-- Story highlights interview with publisher of developer publications</p>
<p>WESTLAKE VILLAGE, Calif. -- October 13, 1998 -- Today at 4pm PT (7pm ET),<br />
CNBC will air a piece on the outlook for Apple's earnings and for the<br />
company in general. This story comes as a precursor to Apple's announcement<br />
tomorrow, where the company will be discussing fiscal results, iMac<br />
Research Data, and a major new release of the Macintosh operating system.<br />
As part of this story, CNBC explores the role of Apple's developer<br />
community in an interview with Neil Ticktin, Publisher of both MacTech and<br />
NetProfessional magazines.</p>
<p>Hosted by Maria Bartiromo and Tyler Mathisen, "Business Center" is CNBC's<br />
signature newscast, presented live each week night. In a concise 30 minute<br />
broadcast, "Business Center" provides viewers with a complete overview of<br />
the day's top business and financial market news, featuring reports from<br />
CNBC correspondents throughout the country. Tonight's segment on Apple<br />
Computer is a story by CNBC's Jerry Cobb: "...out with 4th Quarter earnings<br />
tomorrow. What does the computer giant have at its core that could be more<br />
profitable for you?" For more information, see<br />
<a href="http://www.cnbc.com/bizcenter/" title="http://www.cnbc.com/bizcenter/">http://www.cnbc.com/bizcenter/</a> -- or to find out the channel in your area,<br />
check your local listings.</p>
<p>Since 1984, MacTech Magazine is "the" publication for Macintosh programmers<br />
and developers. Read by tens of thousands of programmers in 60+ countries,<br />
MacTech provides developers the latest information about this rapidly<br />
changing industry. Each issue contains articles that introduce new Apple<br />
technologies, present programming techniques and strategies, reviews on new<br />
programming tools and technologies, and offers solutions for today's<br />
programming challenges. For more information on the magazine or<br />
subscriptions, see (<a href="http://www.mactech.com" title="http://www.mactech.com">http://www.mactech.com</a>) or call 800-MACDEV-1.</p>
<p>NetProfessional magazine focuses on web developers and network<br />
administrators. Published since 1986, NetProfessional is a print magazine<br />
that has evolved into the premier news and information vehicle targeted at<br />
the worldwide technical community. With a journal level of technical<br />
content, NetProfessional includes several regular columns, industry news,<br />
conference reports, product reviews, the latest in shortcuts and insider<br />
secrets, and advertisements especially for web developers and network<br />
administrators. For more information on the magazine or subscriptions, see<br />
(<a href="http://www.netprolive.com" title="http://www.netprolive.com">http://www.netprolive.com</a>) or call 800-622-3381.</p>
<p>____________________________</p>
<p>Corporate Background:</p>
<p>Xplain Corporation has three divisions -- publishing, mail order and custom<br />
services. The publishing division includes MacTech(r) Magazine<br />
(<a href="http://www.netprolive.com/" title="http://www.netprolive.com/">http://www.netprolive.com/</a>), and THINK Reference(tm). The mail order<br />
BeTech, and the MacTutorMan are trademarks of Xplain Corporation. Other<br />
trademarks and copyrights appearing in this printing or software remain the<br />
property of their respective holders.</p>
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MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.
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