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<div class="left_inner_box_heading"><h1>[MD1] Apple Showcases Technologies to European Developers</h1></div>
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<p>Apple Showcases Platform Technologies to European Developers</p>
<p>Annual European Developer Forum 1997 to Focus on Mac OS and Rhapsody<br />
Platform Technologies</p>
<p>LES ULIS -- Apple Computer, Inc. announced plans to host its fourth annual<br />
European Developer Forum 1997 (EDF97) next month for Apple's most strategic<br />
European developers, solution providers, content producers, and systems<br />
integrators. The three day technology-focused conference will provide<br />
in-depth insight into existing and emerging Apple platform technologies for<br />
both Mac OS and Windows developers.</p>
<p>EDF97, scheduled November 19-21, 1997 at the Pyramides International<br />
Convention and Exhibition Center in Brussels, is a key component of Apple's<br />
strategy to further enhance its worldwide developer services. Apple<br />
Developer Relations' vice president David Krathwohl is expected to deliver<br />
the conference's opening keynote address on November 19. This year's<br />
conference will also feature keynote speeches by Bertrand Serlet, senior<br />
director of Rhapsody Engineering, and Steven Glass, vice president of Mac<br />
OS Engineering.</p>
<p>The opening keynote addresses are expected to focus on Apple's overall<br />
operating system strategy, positioning Mac OS as Apple's volume operating<br />
system for delivering market leading ease-of-use, multimedia, and Internet<br />
integration, and emphasizing how the combination of Mac OS and Rhapsody<br />
technologies will open up new product and market opportunities for<br />
developers.</p>
<p>"EDF97 gives developers all over Europe a chance to see and experience the<br />
latest in Apple's platform technologies and to meet with Apple's top<br />
executives, engineers, and product managers," said David Krathwohl. "Our<br />
goal is to provide developers with information on where Apple's software<br />
and hardware technologies are headed so they can take advantage of the<br />
opportunities for their businesses."</p>
<p>EDF97 will feature a mix of presentations, seminars, product exhibitions,<br />
and testing labs designed to showcase Apple's latest Mac OS technologies,<br />
including HFS+, DVD, Appearance Manager, and Navigation Services. In<br />
addition to Mac OS technologies, the conference will focus on forthcoming<br />
Mac OS releases, Rhapsody technologies, Apple and third party developer<br />
tools, the QuickTime Media Layer, and Java. The conference will also<br />
feature a marketing track that will include sessions devoted to sales,<br />
marketing, and strategic planning of developer solutions. You can review<br />
the EDF97 agenda at (<a href="http://edr.euro.apple.com/events/edf97/agenda.html" title="http://edr.euro.apple.com/events/edf97/agenda.html">http://edr.euro.apple.com/events/edf97/agenda.html</a>).</p>
<p>A compatibility test lab will allow attendees to test their products on<br />
unreleased Apple machines. The conference will also feature a Developer<br />
Tools Expo where developers can explore the breadth of development options<br />
available for the Mac OS platform. Developers will have the ability to<br />
provide input on the development of Apple's platform technologies through a<br />
number of technology feedback forums.</p>
<p>EDF97 is open to any professional European hardware or software developer.<br />
You can register online for this limited capacity event at<br />
(<a href="http://edr.euro.apple.com/events/edf97/" title="http://edr.euro.apple.com/events/edf97/">http://edr.euro.apple.com/events/edf97/</a>) or send an email to<br />
(<a href="mailto:eurodev@apple.com">eurodev@apple.com</a>). The registration fee for the conference is U.S.$250.</p>
<p>Apple Computer, Inc. ignited the personal computer revolution in the 1970s<br />
with the Apple II, and reinvented the personal computer in the 1980s with<br />
the Macintosh. Apple is now recommitted to its original mission -- to bring<br />
the best personal computing products and support to students, educators,<br />
designers, scientists, engineers, businesspersons and consumers in over 140<br />
countries around the world.</p>
<p>Apple's home page on the World Wide Web: (<a href="http://www.apple.com/" title="http://www.apple.com/">http://www.apple.com/</a> Apple)<br />
Europe's home page on the World Wide Web: (<a href="http://www.euro.apple.com/" title="http://www.euro.apple.com/">http://www.euro.apple.com/</a>)<br />
Apple European Developer Forum home page on the World Wide Web:<br />
(<a href="http://edr.euro.apple.com/events/edf97/" title="http://edr.euro.apple.com/events/edf97/">http://edr.euro.apple.com/events/edf97/</a>) Apple Developer World web site:<br />
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