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  234.                    
  235.     
  236.  <p>Apple Builds, Sells Different</p>
  237. <p>Company Announces Build-to-Order and Electronic Commerce</p>
  238. <p>The Apple Store: Powered by WebObjects</p>
  239. <p>Apple Only Company to Offer All Core Products<br />
  240. Via Retail Stores, Resellers, the Internet</p>
  241. <p>CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ:AAPL)<br />
  242. today announced that it will build and sell its computers in a new and<br />
  243. different way. The Company launched The Apple Store (<a href="http://www.apple.com/" title="http://www.apple.com/">http://www.apple.com/</a>)<br />
  244. as part of its new distribution strategy that utilizes the Internet, along<br />
  245. with the Company's existing retailers and resellers to sell products. Also<br />
  246. introduced, new flexible manufacturing that will make the new Power<br />
  247. Macintosh G3 minitower and desktop computers (see separate release)<br />
  248. available on a build-to-order basis for Apple Store customers. Customers in<br />
  249. the United States now have three ways to buy Macintosh computers: through<br />
  250. the retail and reseller channel, through direct field sales in education,<br />
  251. and through Apple.</p>
  252. <p>"We're changing everything we do: the products we make, the way we make<br />
  253. them and they way we sell them," said Steve Jobs, Apple's interim CEO. "For<br />
  254. years Apple has successfully offered direct sales to our education<br />
  255. customers. Today, by joining retailers and resellers to sell products to<br />
  256. the general consumer, Apple will be able to meet the needs of a greater<br />
  257. number of customers."</p>
  258. <p>"Apple's Internet commerce efforts are designed to address customer demand<br />
  259. to buy directly from Apple and to be able to order specific configurations.<br />
  260. It is not a way to compete with our current distribution channels, but a<br />
  261. means to complement them. The Apple Store will be a neutral proposition as<br />
  262. far as pricing and product allocation is concerned," added Jobs.</p>
  263. <p>Apple Only Company to Offer All Core Products Via Retail Stores, Resellers,<br />
  264. the Internet</p>
  265. <p>The new distribution model makes Apple the only computer company to make<br />
  266. all its core products available through retail stores, resellers and the<br />
  267. Internet. Now customers will be able to choose from almost 400 different<br />
  268. Macintosh configurations, Newton mobile computers, accessories and some<br />
  269. software products, and order directly from Apple 24-hours-a-day. For<br />
  270. customers interested in ordering customized Macintosh G3 minitower and<br />
  271. desktop computers, they can choose the processor speed, RAM and video<br />
  272. memory, hard-disk capacity, monitor size and more with Apple's new<br />
  273. build-to-order capabilities. The first build-to-order computers available<br />
  274. from The Apple Store are the new Power Macintosh G3 desktop and minitower<br />
  275. systems. Other systems may be added in the future.</p>
  276. <p>"We applaud Apple's efforts to grow their business and look forward to<br />
  277. partnering with them on their new 'store within a store' concept in our<br />
  278. retail locations, as well as on future projects," said Jim Halpin, CompUSA<br />
  279. president and CEO.</p>
  280. <p>The Apple Store will tie manufacturing directly with sales and channel<br />
  281. demand, therefore providing one centralized means of managing all product<br />
  282. that is produced and sold to customers. Moving to a just-in-time<br />
  283. manufacturing model, Apple expects the new flexible process to<br />
  284. significantly reduce inventory and operation costs, strengthen inventory<br />
  285. and order management, improve customer response time and increase<br />
  286. profitability.</p>
  287. <p>The Apple Store: Powered by WebObjects</p>
  288. <p>The power behind The Apple Store is that it's not just a static web site:<br />
  289. it's an application created with Apple's market-leading web development<br />
  290. platform, WebObjects. The Apple Store relies on a new generation WebObjects<br />
  291. application to provide a secure, high-performance foundation for changing<br />
  292. the way Apple does business on the Web. Most important, the WebObjects<br />
  293. application behind The Apple Store supports rapid changes to product lines<br />
  294. and merchandising strategies, helping Apple optimize the Store's<br />
  295. effectiveness. WebObjects, a technology developed by Next Software Inc.,<br />
  296. the company founded by Jobs and acquired by Apple in January, was used to<br />
  297. build Dell Computer's original online store.</p>
  298. <p>Shopping at The Apple Store is easy and once a customer order has been<br />
  299. placed, Apple will send a confirmation email. In-stock products can arrive<br />
  300. as quickly as two business days. Build-to-order products will ship about<br />
  301. two weeks after order is processed. Apple Store orders made via the<br />
  302. Internet must be paid by credit card. The Apple Store ensures maximum<br />
  303. security for Apple customers using industry-standard encryption. Orders can<br />
  304. also be made via fax, mail and phone using cashier's checks, money orders<br />
  305. and credit cards, and customers ordering by phone can also apply for an<br />
  306. Apple Loan.</p>
  307. <p>Apple Computer, Inc. ignited the personal computer revolution in the 1970s<br />
  308. with the Apple II, and reinvented the personal computer in the 1980s with<br />
  309. the Macintosh. Apple is now recommitted to its original mission - to bring<br />
  310. the best personal computing products and support to students, educators,<br />
  311. designers, scientists, engineers, businesspersons and consumers in over 140<br />
  312. countries around the world.</p>
  313. <p>Katie Cotton<br />
  314. Apple Computer, Inc.<br />
  315. (408) 974-7269<br />
  316. email: <a href="mailto:katiec@apple.com">katiec@apple.com</a></p>
  317. <p>Tami Begasse<br />
  318. Apple Computer, Inc.<br />
  319. (408) 974-3156<br />
  320. email: <a href="mailto:begasse@apple.com">begasse@apple.com</a></p>
  321. <p>David Krane<br />
  322. NRG for Apple Computer<br />
  323. (650) 827-7081<br />
  324. email: <a href="mailto:david@nrgpr.com">david@nrgpr.com</a></p>
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  575. <div class="right_big_add_box">
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  577. <p class="pad_top_3"><img
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  579.   alt="" /></p>
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  582. <div id="block-views-feeds_iphone_showcase-block_1" class="clear-block block block-views">
  583.  
  584.  
  585.   <div class="content"><div class="view view-feeds-iphone-showcase view-id-feeds_iphone_showcase view-display-id-block_1 view-dom-id-5">
  586.     
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  589.       <div class="view-content">
  590.         <div class="views-row views-row-1 views-row-odd views-row-first">
  591.     
  592.   
  593.   
  594.   <div class="views-field-title">
  595.                 <span class="field-content">Introducing the App Hall of Fame!</span>
  596.   </div>
  597.   
  598.   
  599.   <div class="views-field-body">
  600.                 <div class="field-content"><div class="body-row" id="body-row-213485"><div style="background:#F5F5F5;">App discoverability continues to be a real issue.  With the fast churn of apps in the App Store, an app has only a few weeks of promotional life in it before it‚Äôs largely forgotten.  There are a few things developers can do to fix that, but those... | Read more »</div></div></div>
  601.   </div>
  602.   </div>
  603.   <div class="views-row views-row-2 views-row-even">
  604.     
  605.   
  606.   
  607.   <div class="views-field-title">
  608.                 <span class="field-content">Gobliiins Are Coming</span>
  609.   </div>
  610.   
  611.   
  612.   <div class="views-field-body">
  613.                 <div class="field-content"><div class="body-row" id="body-row-213486"><div style="background:#F5F5F5;">In the midst of the huge Q4 launch schedule, the cult classic, Gobliiins, as well as the rest of the trilogy, are being ported to the iPhone in all of their original glory. The Goblins trilogy was a quirky Atari/Amiga game series from the early 90‚Äôs... | Read more »</div></div></div>
  614.   </div>
  615.   </div>
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  617.     
  618.   
  619.   
  620.   <div class="views-field-title">
  621.                 <span class="field-content">myPhoneDesktop ‚Äì Chrome to iPhone Extens...</span>
  622.   </div>
  623.   
  624.   
  625.   <div class="views-field-body">
  626.                 <div class="field-content"><div class="body-row" id="body-row-213469"><div style="background:#F5F5F5;">Anyone who has used myPhoneDesktop knows that it is a fantastic tool for streamlining your onscreen workflow. Instead of having to type line after line into your phone directly, you can use myPhoneDesktop to type from your computer directly into... | Read more »</div></div></div>
  627.   </div>
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  630.     
  631.   
  632.   
  633.   <div class="views-field-title">
  634.                 <span class="field-content">Classes Review</span>
  635.   </div>
  636.   
  637.   
  638.   <div class="views-field-body">
  639.                 <div class="field-content"><div class="body-row" id="body-row-213470"><div style="background:#F5F5F5;">Developer: Dustlab
  640. Price: $0.99
  641. Version Reviewed: 2.4.7
  642. iPhone Integration Rating: 3 out of 5 stars
  643. User Interface Rating: 4 out of 5 stars
  644. Re-use / Replay Value Rating: 3 out of 5 stars
  645. Overall Rating: 3.33 out of 5 stars
  646.  | Read more »</div></div></div>
  647.   </div>
  648.   </div>
  649.   <div class="views-row views-row-5 views-row-odd">
  650.     
  651.   
  652.   
  653.   <div class="views-field-title">
  654.                 <span class="field-content">AutoVerbal Talking Soundboard Pro helps...</span>
  655.   </div>
  656.   
  657.   
  658.   <div class="views-field-body">
  659.                 <div class="field-content"><div class="body-row" id="body-row-213471"><div style="background:#F5F5F5;">Being able to speak and communicate with others is something that many of us take for granted. It‚Äôs not so easy for many folks though, in particular for individuals with autism spectrum disorders, as well as those who have suffered various brain... | Read more »</div></div></div>
  660.   </div>
  661.   </div>
  662.   <div class="views-row views-row-6 views-row-even">
  663.     
  664.   
  665.   
  666.   <div class="views-field-title">
  667.                 <span class="field-content">Pocketbooth Review</span>
  668.   </div>
  669.   
  670.   
  671.   <div class="views-field-body">
  672.                 <div class="field-content"><div class="body-row" id="body-row-213472"><div style="background:#F5F5F5;">Developer: Project Box
  673. Price: $0.99
  674. Version Reviewed: 1.0
  675. iPhone Integration Rating: 4 out of 5 stars
  676. User Interface Rating: 4 out of 5 stars
  677. Re-use / Replay Value Rating: 4.5 out of 5 stars
  678. Overall Rating: 4.17 out of 5 stars
  679.  | Read more »</div></div></div>
  680.   </div>
  681.   </div>
  682.   <div class="views-row views-row-7 views-row-odd views-row-last">
  683.     
  684.   
  685.   
  686.   <div class="views-field-title">
  687.                 <span class="field-content">Get Your Roast Right With ‚ÄòTime To Roast...</span>
  688.   </div>
  689.   
  690.   
  691.   <div class="views-field-body">
  692.                 <div class="field-content"><div class="body-row" id="body-row-213473"><div style="background:#F5F5F5;">Roasting meat, in the cooking world, is about as simple as it gets. The greatest roast recipe I‚Äôve ever found is from Michael Ruhlman‚Äôs website, with the recipe titled, ‚ÄúThe World‚Äôs Most Difficult Roasted Chicken Recipe.‚Äù | Read more »</div></div></div>
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  807.   <tr>
  808.     <td width="66" class="red_text">Nov. 20:</td>
  809.     <td width="505" class="blue_text" onclick="showLoginDiv()"><a
  810.       href="javascript:void(0);">Take Control of Syncing Data in Sow
  811.     Leopard' released</a></td>
  812.     <td width="17"><img src="images/erow.gif" width="13" height="13"
  813.       alt="" /></td>
  814.   </tr>
  815.   <tr>
  816.     <td class="red_text">Nov. 19:</td>
  817.     <td class="blue_text"><a href="#">Cocktail 4.5 (Leopard Edition)
  818.     released</a></td>
  819.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  820.   </tr>
  821.   <tr>
  822.     <td class="red_text">Nov. 19:</td>
  823.     <td class="blue_text"><a href="#">macProVideo offers new Cubase
  824.     tutorials</a></td>
  825.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  826.   </tr>
  827.   <tr>
  828.     <td class="red_text">Nov. 18:</td>
  829.     <td class="blue_text"><a href="#">S Stardom anounces Safe Capsule, a
  830.     companion piece for Apple's</a></td>
  831.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  832.   </tr>
  833.   <tr>
  834.     <td class="red_text">Nov. 17:</td>
  835.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  836.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  837.   </tr>
  838.   <tr>
  839.     <td class="red_text">Nov. 17:</td>
  840.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  841.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  842.   </tr>
  843.   <tr>
  844.     <td class="red_text">Nov. 17:</td>
  845.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  846.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  847.   </tr>
  848.   <tr>
  849.     <td class="red_text">Nov. 17:</td>
  850.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  851.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  852.   </tr>
  853.   <tr>
  854.     <td class="red_text">Nov. 17:</td>
  855.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  856.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  857.   </tr>
  858.   <tr>
  859.     <td class="red_text">Nov. 17:</td>
  860.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  861.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  862.   </tr>
  863.   <tr>
  864.     <td class="red_text">Nov. 17:</td>
  865.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  866.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  867.   </tr>
  868.   <tr>
  869.     <td class="red_text">Nov. 17:</td>
  870.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  871.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  872.   </tr>
  873.   <tr>
  874.     <td class="red_text">Nov. 17:</td>
  875.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  876.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  877.   </tr>
  878.   <tr>
  879.     <td class="red_text">Nov. 17:</td>
  880.     <td class="blue_text"><a href="#">Ableton releases Max for Live</a></td>
  881.     <td><img src="images/erow.gif" width="13" height="13" alt="" /></td>
  882.   </tr>
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  892. <div id="newuser-popup" style="font-size:14px">Greetings, and welcome to the new MacTech web site! Our home page is designed to be your <cite>Industry Dashboard</cite> -- so you can have a snapshot of all that's relevant in the industry in one easy location.  Many readers tell us that because the information is updated so frequently, they are now checking the site multiple times a day.
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  896. <LI>Registering for the site allows you greater functionality.
  897. <LI>The first few blocks are original content from MacTech (for geeks) and our sister web site, MacNews (for general users)
  898. <LI>Below that are MacTech's scanners, which scan the web and organizes it into News, Rumors, and Documentation.  Updated every 15 minutes.
  899. <LI>Our Whitepapers, Screencasts, and Videos section give you insight into great products
  900. <LI>The Community Search narrows your search to the most relevant of Apple related sites for better results
  901. <LI>The forums give you a place to ask questions, and share your knowledge.
  902. <LI>Our partners at MacUpdate, MacPrices.net and the Jobs Boards keep you up to date
  903. <LI>Want to see all the news in one big list?  Check out our new  <a href="/firehose">Information Firehose</a>
  904. <LI>And, don't forget the Apple Central area, and ads throughout the site.  Advertisers are what make the site possible</UL>
  905. We truly hope you <a href="/register">register</a> so that we can keep you up to date about new features as they are implemented.   And, please use the BETA button in the top right to provide us any feedback, suggestions or bugs.  We love to hear from you. </div>
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  910.  
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  912. <script type="text/javascript">
  913. var DID=13280;
  914. var pcheck=(window.location.protocol == "https:") ? "https://sniff.visistat.com/live.js":"http://stats.visistat.com/live.js";
  915. document.writeln('<scr'+'ipt src="'+pcheck+'" type="text\/javascript"><\/scr'+'ipt>');
  916. </script>
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  918. </body>
  919. </html>
  920.  
  921.  
  922.  
  923.