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<div class="left_inner_box_heading"><h1>iPhone SDK Downloads Top 250,000</h1></div>
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<p>iPhone SDK Downloads Top 250,000</p>
<p>New App Store Available in 62 Countries</p>
<p>SAN FRANCISCO--June 9, 2008--Apple today announced that downloads of its<br />
iPhone SDK (Software Development Kit) have topped more than 250,000 since<br />
its launch on March 6. The iPhone SDK provides developers with the same<br />
rich set of Application Programming Interfaces (APIs) and tools that Apple<br />
uses to create its native applications for iPhone. Apple today also<br />
announced that its amazing new App Store will be available in 62 countries<br />
bringing a breakthrough way for developers to wirelessly deliver their<br />
applications directly to iPhone and iPod touch users around the world.<br />
Users can download applications wirelessly and start using them immediately.</p>
<p>"Developer reaction to the features, power and simplicity of the iPhone SDK<br />
has been incredible," said Philip Schiller, Apple's senior vice president<br />
of Worldwide Product Marketing. "We are seeing some truly amazing native<br />
apps from our developers and think users are going to love the breadth and<br />
depth of the applications available from the App Store."</p>
<p>Leading developers such as AOL, Cisco, eBay, Electronic Arts, Epocrates,<br />
TypePad, Salesforce.com and Sega have demonstrated impressive native<br />
applications developed using the iPhone SDK.</p>
<p>"The SDK allowed us to build a groundbreaking new AIM client in record<br />
time," said Kevin Conroy, executive vice president, AOL. "The platform's<br />
elegance and ease of use has inspired our developers to create innovative<br />
new web and SDK based experiences for iPhone and iPod touch."</p>
<p>"The iPhone SDK has given us an excellent set of tools and APIs to create<br />
mobile extensions for FIM's entire portfolio of web brands including<br />
MySpace, IGN and Photobucket in the near term, and other properties such as<br />
FOXSports.com down the road," said John Smelzer, senior vice president of<br />
Mobile for Fox Interactive Media. "The popularity of the iPhone, along with<br />
the high demand for applications, gives us an amazing opportunity to create<br />
groundbreaking mobile experiences."</p>
<p>"Cocoa-touch is a compact and robust application framework that handles all<br />
the heavy lifting for developers so they can concentrate on building their<br />
applications in record time with the legendary Apple finesse we've come to<br />
expect," said David Krantz, president of YELLOWPAGES.COM." iPhone has been<br />
a game changer since it launched, and the availability of our<br />
YELLOWPAGES.COM application on the App Store is going to make a great<br />
device even better."</p>
<p>"As mobile developers with primarily J2ME and BREW experience, we were up<br />
and running with the iPhone within two weeks," said Jonathan Backer,<br />
manager of Mobile Engineering, The Walt Disney Company. "The hardware is<br />
stable and full-featured, while the software development tools are<br />
intuitive and represent a level of polish rarely seen in the mobile arena."</p>
<p>"Since the launch of the iPhone we have seen a steady rise in traffic to<br />
the MLB.com mobile site so it made perfect sense to develop a rich client<br />
application for the App Store," said Adam Ritter, vice president, Wireless<br />
Major League Baseball, Advanced Media. "Our development staff was excited<br />
to work on an iPhone application and reported that the SDK was robust and<br />
straight forward and contained helpful development tools. All combined we<br />
were able to expedite our development and deliver an application we know<br />
baseball fans will enjoy."</p>
<p>Pricing & Availability</p>
<p>The free beta iPhone SDK can be downloaded at<br />
developer.apple.com/iphone/program. Membership to the iPhone Developer<br />
Program is available worldwide. Developers set the price for their<br />
applications--including free--and retain 70 percent of all sales revenues.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone.</p>
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