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<div class="left_inner_box_heading"><h1>iPhone SDK Downloads Top 100,000</h1></div>
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<p>Phone SDK Downloads Top 100,000</p>
<p>CUPERTINO, California--March 12, 2008--Apple today announced that more than<br />
100,000 iPhone developers have downloaded the beta iPhone Software<br />
Development Kit (SDK) in the first four days since its launch on March 6.<br />
The iPhone SDK provides developers with the same rich set of Application<br />
Programming Interfaces (APIs) and tools that Apple uses to create its<br />
native applications for iPhone and iPod touch.</p>
<p>"Developer reaction to the iPhone SDK has been incredible with more than<br />
100,000 downloads in the first four days," said Philip Schiller, Apple's<br />
senior vice president of Worldwide Product Marketing. "Also, over one<br />
million people have watched the launch video on Apple.com, further<br />
demonstrating the incredible interest developers have in creating<br />
applications for the iPhone."</p>
<p>Apple also previewed the new App Store, a breakthrough way for developers<br />
to wirelessly deliver their applications to every iPhone and iPod touch<br />
user. Developers set the price for their applications--including free--and<br />
retain 70 percent of all sales revenues.</p>
<p>Leading developers such as AOL, Electronic Arts, Epocrates, salesforce.com<br />
and Sega have already demonstrated amazing applications using the SDK, and<br />
developer response continues to be phenomenal with more developers<br />
embracing the platform.</p>
<p>"The iPhone SDK gives us the tools we need to create powerful iPhone<br />
applications and is an important part of our overall mobile strategy," said<br />
Rick Jensen, senior vice president, Small Business Group at Intuit. "We're<br />
excited that the iPhone expands the ways our customers can solve key<br />
financial tasks wherever they might be."</p>
<p>"We're very excited about Apple's new SDK and reaching every iPhone user<br />
through the new App Store," said Scott Rubin, vice president, Sales and<br />
Marketing, Namco Networks. "We can't wait to show off great new versions of<br />
arcade classics like PAC-MAN and Galaga that use the revolutionary features<br />
of the iPhone and iPod touch."</p>
<p>"Apple's tools have provided our development team the flexibility to make<br />
the SuitePhone application richer and deeper," said Luke Braud, vice<br />
president, Software Development, NetSuite. "NetSuite is excited at the<br />
opportunity to give every iPhone customer access to their critical business<br />
data anytime, anywhere."</p>
<p>"Apple's become an important mobile game platform with the iPhone SDK,"<br />
said Jason Kapalka, co-founder and Chief Creative Officer, PopCap. "The new<br />
SDK gives us the tools to innovate and reinvent games like Bejeweled, Zuma<br />
and Peggle. With the new App Store we can reach every iPhone and iPod touch<br />
user on the planet."</p>
<p>"Seventy percent of the retail price is hands-down the best deal out there<br />
in mobile. It's simple and motivating for developers," said Wayne B.<br />
Yurtin, president and CEO, Rocket Mobile, Inc. "We can't wait to get our<br />
first iPhone applications on the revolutionary App Store."</p>
<p>"Six Apart pioneered the mobile blogging experience with an<br />
iPhone-optimized blog service," said Chris Alden, CEO, Six Apart. "We're<br />
taking it to the next level with our native iPhone application for TypePad<br />
that's already in development."</p>
<p>"The iPhone is the mobile platform game developers have been dreaming of,"<br />
said Scott Zerby, vice president, THQ Wireless. "We're looking at how we<br />
can use the iPhone's innovative user interface to create new game<br />
experiences for our big brand entertainment partners that consumers love."</p>
<p>Pricing & Availability</p>
<p>The free beta iPhone SDK is available immediately worldwide and can be<br />
downloaded at (<a href="http://developer.apple.com/iphone/program" title="http://developer.apple.com/iphone/program">http://developer.apple.com/iphone/program</a>). The iPhone<br />
Developer Program will initially be available in the US and will expand to<br />
other countries in the coming months. A QuickTime video of the iPhone<br />
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone.</p>
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