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<div class="left_inner_box_heading"><h1>Consumers want both pay TV and Over-the-Top video </h1></div>
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<p>Now, Apple, you know I'm not going to quit hounding you until you move the Apple TV out of the "hobby" category. Anyway, here's some new research for you to consider.</p>
<p>Consumers want their Internet TV, according to market research firm In-Stat (<a href="http://www.in-stat.com" title="http://www.in-stat.com">http://www.in-stat.com</a>). Already, based on In-Stat’s new multi-client research, 26% of U.S. consumer respondents report viewing Internet TV more than once per week. However, rather than a substitute for traditional pay TV services, consumers want Over-the-Top (OTT) Internet video to compliment traditional TV offerings.</p>
<p>“Consumers want the best of both worlds: pay TV and OTT Video,” says Keith Nissen, In-Stat analyst. “Nearly 40% of consumer broadband household respondents want a combination of linear and on-demand TV, and nearly three quarters want to acquire all their video content from their pay TV operator.”</p>
<p>The recent research also found:</p>
<p>° While computers remain primary devices used for viewing Internet TV, consumers are increasingly using multiple devices. Such as, perhaps, Apple TVs?</p>
<p>° Consumers use a several devices to get Internet video to their TVs, including computer-based and dedicated media adapters, gaming consoles, Blu-ray players and Internet-enabled TVs. And Apple TVs?</p>
<p>° At year end 2009, 24 million web-enabled devices were in operation in the U.S. This is expected to grow to 102 million by 2013.</p>
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