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<div class="left_inner_box_heading"><h1>Changes Coming to the iTunes Store</h1></div>
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<p>Changes Coming to the iTunes Store<br />
* All Songs DRM-Free<br />
* Users Can Download Songs Directly Onto iPhone 3G Over Their 3G Network<br />
for the Same Price<br />
* In April 2009, Songs on iTunes Will be Available at Three Price Points</p>
<p>SAN FRANCISCO--January 6, 2009--Apple today announced several changes to<br />
the iTunes Store (<a href="http://www.itunes.com" title="www.itunes.com">www.itunes.com</a>). Beginning today, all four major music<br />
labels--Universal Music Group, Sony BMG, Warner Music Group and EMI, along<br />
with thousands of independent labels, are now offering their music in<br />
iTunes Plus, Apple's DRM-free format with higher-quality 256 kbps AAC<br />
encoding for audio quality virtually indistinguishable from the original<br />
recordings. iTunes customers can also choose to download their favorite<br />
songs from the world's largest music catalog directly onto their iPhone 3G<br />
over their 3G network just as they do with Wi-Fi today, for the same price<br />
as downloading to their computer. And beginning in April, based on what the<br />
music labels charge Apple, songs on iTunes will be available at one of<br />
three price points: 69 cents, 99 cents and $1.29, with most albums still<br />
priced at $9.99.</p>
<p>"We are thrilled to be able to offer our iTunes customers DRM-free iTunes<br />
Plus songs in high quality audio and our iPhone 3G customers the ability to<br />
download music from iTunes anytime, anywhere over their 3G network at the<br />
same price as downloading to your computer or via Wi-Fi," said Steve Jobs,<br />
Apple's CEO. "And in April, based on what the music labels charge Apple,<br />
songs on iTunes will be available at one of three price points--69 cents,<br />
99 cents and $1.29--with many more songs priced at 69 cents than $1.29."</p>
<p>iTunes offers customers a simple, one-click option to easily upgrade their<br />
entire library of previously purchased songs to the higher quality DRM-free<br />
iTunes Plus format for just 30 cents per song or 30 percent of the album<br />
price. The iTunes Store will begin offering eight million of its 10 million<br />
songs in Apple's DRM-free format, iTunes Plus, today with the remaining two<br />
million songs offered in iTunes Plus by the end of March.</p>
<p>iPhone 3G users can now preview and purchase the entire iTunes Store music<br />
catalog on their iPhone 3G over their 3G network, just as they do with<br />
Wi-Fi today, for the same price and in the same high quality format. Songs<br />
purchased on an iPhone will automatically sync to a user's computer the<br />
next time they sync their iPhone.</p>
<p>The iTunes Store is the world's most popular online music, TV and movie<br />
store with a catalog of over 10 million songs, over 30,000 TV episodes and<br />
over 2,500 films including over 600 in stunning high definition video. With<br />
Apple's legendary ease of use, pioneering features such as iTunes Movie<br />
Rentals, integrated podcasting support, the ability to turn previously<br />
purchased tracks into complete albums at a reduced price, and seamless<br />
integration with iPod and iPhone, the iTunes Store is the best way for Mac<br />
and PC users to legally discover, purchase and download music and video<br />
online.</p>
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