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<div class="left_inner_box_heading"><h1>Blue World Announces Lasso Resource Guide</h1></div>
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<p>FOR IMMEDIATE RELEASE<br />
December 19, 2001</p>
<p>BLUE WORLD ANNOUNCES LASSO RESOURCE GUIDE</p>
<p>Bellevue, WA--December 19, 2001--Blue World Communications, Inc.--pioneers<br />
of the Web Data Engine(tm)--today announced an agreement with Co-Media<br />
Marketing to deliver the Lasso Resource Guide. The Lasso Resource Guide<br />
will provide a comprehensive listing of resources available to the<br />
burgeoning Lasso community. The guide will be available in printed format<br />
and is scheduled to be available in March, 2002.</p>
<p>"The Lasso Resource Guide will function as an important vehicle to increase<br />
awareness of the abundance of third-party solutions and services based on<br />
Lasso products," said Bill Doerrfeld, CEO of Blue World. "The Lasso<br />
Resource Guide will provide Lasso developers, ISPs, trainers, consultants<br />
and vendors of related products a high impact venue to reach prospects in<br />
the burgeoning Lasso community."</p>
<p>"There is tremendous growth and opportunity within the Lasso community.<br />
We're excited to provide Lasso developers and partners a vehicle in which<br />
to market their wares to Web designers and developers interesting in<br />
building and serving data-driven Web sites," said Gary Munsinger, president<br />
of Co-Media Marketing.</p>
<p>The Lasso Resource Guide will be distributed by Blue World and Co-Media<br />
Marketing via various channels including in-box, direct mail, trade shows<br />
and events. Over 30,000 Lasso Resource Guides are scheduled for<br />
distribution over a 12 month period. Parties interested in advertising in<br />
the Lasso Resource Guide should contact Co-Media Marketing at<br />
1-831-375-3800 or <a href="mailto:gary@co-media.com">gary@co-media.com</a>.</p>
<p>About Blue World</p>
<p>Blue World Communications (<a href="http://www.blueworld.com" title="www.blueworld.com">www.blueworld.com</a>) delivers cross-platform<br />
software tools allowing Web developers and designers to quickly build and<br />
serve powerful data-driven Web sites. Blue World provides Lasso<br />
Professional, Lasso Web Data Engine, Lasso Studio and Blue World ListSearch<br />
service in fulfillment of its mission to bring business to the Internet(tm).</p>
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