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<div class="left_inner_box_heading"><h1>Blue World Announces Completion Of Lasso 6 Product Line</h1></div>
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<p>FOR IMMEDIATE RELEASE<br />
March 28, 2003</p>
<p>BLUE WORLD ANNOUNCES COMPLETION OF LASSO 6 PRODUCT LINE</p>
<p>Bellevue, WA--March 28, 2003--Blue World Communications, Inc.--pioneers of<br />
the Web Data Engine(tm)--today announced the completion of the Lasso 6<br />
product line. With recent releases of significant upgrades and maintenance<br />
updates to the Lasso Professional and Lasso Studio products, the Lasso 6<br />
product line is now stable and complete.</p>
<p>"The Lasso 6 product line delivers the most advanced yet easy-to-use suite<br />
of development and serving tools for Web developers who build and serve<br />
data-driven Web sites," said Bill Doerrfeld, CEO of Blue World. "With<br />
recent enhancements, Lasso products stand up very well in high- volume,<br />
business-critical production environments, providing users a robust yet<br />
easy to manage solution for data-driven Web applications. The enhanced<br />
productivity provided via Lasso products allows Web developers to focus<br />
more on business and creative advancements and less on technical<br />
challenges."</p>
<p>About the Lasso 6 Product Line</p>
<p>Announced in early September 2002 with releases beginning in mid- September<br />
2002, the Lasso 6 product line represents a next-generation suite of<br />
products providing Web developers a robust yet easy to use environment for<br />
quickly building and serving data-driven Web sites. The product line<br />
consists of Lasso Studio and Lasso Professional. Lasso Studio provides a<br />
visual environment for easily building data-driven Web sites within Adobe<br />
GoLive 6 or Macromedia Dreamweaver MX on Mac OS X and Windows 2000/XP.<br />
Lasso Professional delivers a robust server engine for deploying<br />
Lasso-based data-driven sites on Mac OS X, Windows 2000/XP and Linux. Lasso<br />
Professional includes an internal MySQL database and provides support for<br />
hundreds of other databases via JDBC and direct connectivity. Lasso<br />
Professional provides a comprehensive administration interface and built-in<br />
security system to prevent unintentional access to privileged data. Both<br />
Lasso products support Lasso Dynamic Markup Language (LDML), an easy-to-use<br />
yet powerful object-oriented language which can be expressed via an<br />
HTML-like tag- based approach or via a scripting approach preferred by<br />
advanced developers.</p>
<p>While previously planned, Blue World has halted intentions to bring to<br />
market dedicated Lasso Developer and Lasso Enterprise products. The company<br />
will rather continue to focus on the Lasso Studio and Lasso Professional<br />
products. With enhanced focus on just these two products, the company<br />
expects to deliver more rapid developments and enhancements in keeping with<br />
its commitment to provide the most powerful yet easy to use suite of tools<br />
for building and serving data-driven Web sites.</p>
<p>"It is critically important for software companies to remain focused on<br />
their core products and to not lose sight of what really works today, even<br />
while planning for what they believe will be successful tomorrow," said Mr.<br />
Doerrfeld. "We view this as a prudent move which is ultimately in the best<br />
interest of our customers both now and in the future. Such focus will allow<br />
us to more quickly deliver valuable add-ons and complementary solutions for<br />
the Lasso platform."</p>
<p>About Blue World</p>
<p>Blue World Communications (<a href="http://www.blueworld.com" title="www.blueworld.com">www.blueworld.com</a>) delivers cross-platform<br />
software tools allowing Web developers and designers to quickly build and<br />
serve powerful data-driven Web sites. Blue World provides Lasso<br />
Professional, Lasso Studio and ListSearch.com in fulfillment of its mission<br />
to bring business to the Internet(tm).</p>
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