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<div class="left_inner_box_heading"><h1>Blackmagic Design unleashes 6 new real time QT effects for Kona SD</h1></div>
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<p>Blackmagic Design unleashes 6 new real time effects for Kona SD.</p>
<p>MELBOURNE, AUSTRALIA - 6rd June 2002 - Today Blackmagic Design Pty. Ltd. in<br />
conjunction with AJA Video Inc. announced the immediate availability of the<br />
new image control real time effects upgrade for the Kona SD.</p>
<p>This upgrade is included in the Blackmagic Kona SD software v1.3.1<br />
available now, and is downloadable at no cost to our hundreds of users.<br />
Update notices will be sent to registered users today.</p>
<p>Image Control real time effects include Tint, Sepia, Gamma Correction,<br />
Brightness Contrast, Proc Amp, and Desaturate. All real time effects update<br />
on the Mac monitor in real time, and don't need to be rendered before<br />
playout to tape, accelerating the creative process.</p>
<p>"These new real time effects are tremendously exciting, and reinforce the<br />
Kona SD product theme of the one card that does everything." Says Grant<br />
Petty, CEO, Blackmagic Design. "The Kona SD features almost a dozen real<br />
time effects, 10 bit uncompressed capture and playback, desktop view for<br />
realtime Photoshop paint, 6 channels of AES/EBU digital audio with built in<br />
sample rate conversion, native OS X support with certification for Final<br />
Cut Pro 3 on OS X, and a full three year warranty at no additional charge.<br />
That makes the Kona SD a dream come true for editors, designers and digital<br />
artists, and the only product with these features by far"</p>
<p>With these new real time effects, the Kona SD provides unprecedented power<br />
to the professional editor. Creative decisions can be seen immediately, and<br />
the new image control real time filter effects are the perfect choice for<br />
tasks such as music videos, and episodic program production.</p>
<p>Image control real time effects are extremely useful when doing long form<br />
work. If final program duration is around 30 or 60 minutes, rendering<br />
filter effects for common image treatments would be impractical, and<br />
require enormous quantities of disk space. Real time effects don't need<br />
rendering, and don't use additional space on user's disk arrays.</p>
<p>Image control real time filter effects are extremely flexible, and can be<br />
used for many image treatments including:</p>
<p>Tint, fantastic for completely changing the mood of a shot. For example,<br />
tinting a shot slightly blue can create an emotionally cold feeling, or by<br />
tinting red or orange can create a warm, or aggressive feel to a shot.</p>
<p>Sepia, a perfect filter for setting the mood in shots that need to have<br />
that "turn of the century" look, and can add a more sophisticated feel to<br />
shots than simple black and white.</p>
<p>Gamma Correction, great for enhancing or darkening a shot without clipping<br />
whites or blacks. This retains image detail that level adjustments cannot<br />
do. Gamma can quickly fix a shot that has not been well illuminated during<br />
the shoot, and can be a life saving filter!</p>
<p>Brightness and Contrast, great for lifting the mood of shots that are flat.<br />
This is a great filter for adding contrast to flat "best light" color<br />
grades from telecine, giving shots that finished look.</p>
<p>Proc Amp, an effect that's used to quickly compensate for slight<br />
differences in individual cameras used in a multi camera shoot. This filter<br />
is great to help match the look of shots along the timeline so each camera<br />
view has the same look. Setup, video, chroma, and phase can all be<br />
adjusted, and played back in real time. Proc Amp is a huge time saver for<br />
long form work where shots come from very different sources, and need to be<br />
matched.</p>
<p>Desaturate, turns shots into black and white instantly and can be used to<br />
reduce color in noisy video sources. Desaturate can also be used to enhance<br />
color, allowing editors to add richness to shots that would otherwise look<br />
flat and lifeless.</p>
<p>With the addition of these new real time effects, the Kona SD now makes<br />
other cards obsolete, even before some have even been released. Releasing<br />
this powerful new effects upgrade to our customers reinforces the<br />
Blackmagic Design and AJA Video commitment to announcing products and<br />
features that customers don't have to wait months to get.</p>
<p>All 6 of these Image Control real time effects are included with the latest<br />
v1.3.1 software from Blackmagic Design. Customers not currently registered<br />
should email <a href="mailto:info@blackmagic-design.com">info@blackmagic-design.com</a>.</p>
<p>About the Kona SD and Kona HD.</p>
<p>The Kona SD and the Kona HD are the world's first uncompressed 10 bit PCI<br />
video cards designed for both editing and design on Mac OS X. Understanding<br />
the unprecedented change taking place in the television industry, the Kona<br />
series of video cards include features required for all tasks performed in<br />
the industry, including editing, design, effects and broadcast paint.</p>
<p>Designers expect the highest quality uncompressed 10 bit video, and desktop<br />
view for laying out complex graphics in video space. Editors demand<br />
uncompressed 10 bit video and real time effects. The Kona series is the<br />
first to deliver both of these features in a single product. Being the only<br />
card created for both editing and design, the Kona family meet all needs in<br />
a modern creative television facility.</p>
<p>The Kona SD provides all the features for standard definition television<br />
into the one single product, and takes the place of many products from<br />
competitive companies. No other card includes all these features into the<br />
single product, making selection for creative users a simple and mistake<br />
free task.</p>
<p>The Kona HD is the big gun of HDTV television, packing extreme processing<br />
power, and speed into a simple plug in PCI card, for true film quality<br />
editing and effects on the desktop. Both the Kona SD and Kona HD are<br />
designed from the ground up to take advantage of the power of Mac OS X.</p>
<p>Additional features for both the Kona SD and Kona HD include, real time<br />
capture to Offline RT motion jpeg files for Apple Final Cut Pro=81, 6<br />
channels of 48/96 Khz AES/EBU digital audio with sample rate conversion on<br />
each input, with additional channels to be available on a forthcoming<br />
embedded audio update, fully digital SDI connections, separately available<br />
multi format analog options, software codec's for Mac OS X, Mac OS 9,<br />
Windows for cross platform media access, and unique internet firmware<br />
upload facility for downloadable software updates.</p>
<p>The Kona family is a joint development between AJA Video and Blackmagic<br />
Design, and is available from AJA Video authorized resellers world wide.<br />
See <a href="http://www.aja.com" title="http://www.aja.com">http://www.aja.com</a> for local dealers. See<br />
<a href="http://www.blackmagic-design.com" title="http://www.blackmagic-design.com">http://www.blackmagic-design.com</a>, and <a href="http://www.aja.com" title="http://www.aja.com">http://www.aja.com</a> for additional<br />
product information.</p>
<p>The Kona SD is available now for US $3,295, and the Kona HD will retail at<br />
US$10,995 and will be released after certification testing has been<br />
completed.</p>
<p>About Blackmagic Design Pty Ltd.</p>
<p>Blackmagic Design=81 is the world's only independent developer of driver<br />
software for industry leading uncompressed video hardware for the creative<br />
markets. Over the last year, Blackmagic Design has quickly moved to an<br />
industry leading position with the first uncompressed 10 bit QuickTime=81<br />
video card for Mac OS X, the first QuickTime=81 card certified by Apple=81 f=<br />
or<br />
Final Cut Pro 3=81 on OS X, the first uncompressed real time effects on Ma=<br />
c<br />
OS X, and the first film quality uncompressed 10 bit HDTV QuickTime=81 card.</p>
<p>With growth in the creative segment of the professional television industry<br />
at an all time high, Blackmagic Design=81 is well positioned to take<br />
advantage of it's unique software technologies for future innovation and<br />
growth. Blackmagic Design's headquarters and development facility is<br />
located in the post production district of South Melbourne, Victoria,<br />
Australia.</p>
<p>About AJA Video Inc.</p>
<p>AJA Video Inc. is the world's leading manufacturer of high quality analog<br />
conversion products, and OEM SDI video hardware for advanced computing<br />
applications. AJA Video has consistently lead the industry with ground<br />
breaking analog conversion products for high end effects and broadcast. As<br />
one of the most respected companies in the industry, AJA Video continues to<br />
innovate with the Kona series video cards for uncompressed editing and<br />
design applications. AJA Video's world wide headquarters is based in Grass<br />
Valley, California, USA.</p>
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